Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
News tagged with:
#selling ads
#premium content
In France, bestselling author Fred Vargas landed at #1 with a new Commissaire Adamsberg mystery, The Furious Army. Penguin will release a paperback edition of an earlier Adamsberg novel, An Uncertain Plan, in the U.S. in October, but has not yet acquired rights to the newest title. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#selling abroad
#paperback edition
#acquired rights
#newest title
Richard Desmond is in talks with US media giant Time Warner about the possible sale of the US edition of celebrity OK! magazine, sources have confirmed. Continue reading at Media Week
[ Media Week | 2011-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#richard desmond
#time warner
Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#data shot
#major publishers
#ad pages
Rodale titles Prevention, Womens Health, Bicycling, Organic Gardening and Runners World all experienced increases in ad pages for their June issues in a year-over-year comparison, according to the Publishers Information Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#womens health
#ad pages
Written By: Graeme Neill Publication Date: Thu, 12/05/2011 - 09:19 Charlaine Harris, author of the Sookie Stackhouse series of novels, has become the latest writer to sell more than one million Kindle ebooks through Amazon. The author, who is published by Gollancz in the UK, joins Stieg... Continue reading at The Bookseller
[ The Bookseller | 2011-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest writer
#james patterson
#nora roberts
#digital milestone
Written By: Philip Stone and Lisa Campbell Publication Date: Thu, 12/05/2011 - 09:45 Analysis has revealed that £4.6m of books were sold under the W H Smith Spring Richard and Judy Book Club promotion, as the retailer released the celebrity couple's new summer titles. The eight Spring Book... Continue reading at The Bookseller
[ The Bookseller | 2011-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#philip stone
#celebrity couple
#summer titles
#book trade
High-impact ad pages saw a mixed usage among MPA-member magazines in the first quarter of 2011, according to data gathered by Mag Radar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#data gathered
Magazine publishers are making plans to be part of, rather than run over by, the digital revolution. Continue reading at The New York Times
[ The New York Times | 2011-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media equation
#sell advertisers
#magazine publishers
#making plans
#digital revolution
Written By: Barbara Casassus Publication Date: Wed, 20/04/2011 - 09:22 Editis has sold its Brussels-based educational, scientific and academic publishing subsidiary Groupe De Boeck to Ergon Capital Partners III SA for an undisclosed sum. The sale will enable Frances second largest publisher... Continue reading at The Bookseller
[ The Bookseller | 2011-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#largest publisher
#digital era
#core business
#reference books
The Interactive Advertising Bureau (IAB) shared in its 2010 full year report that annual Internet advertising revenues increased by 14.9 percent from 2009 to 2010, rising from $22.66 million in 2009 to $26.04 billion in 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
More news stories like this |
Amazon is dropping the price of its Kindle e-reader to $114 as it faces increasing competition from Apple, Barnes & Noble and other tablets. The new price point represents a $25 price cut on the Wi-Fi version, but it comes with one major trade-off: ads. The e-reader will be sold by Amazon,... Continue reading at AllThingsD
[ AllThingsD | 2011-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle e-reader
#barnes noble
#wi-fi version
#procter gamble
With Russia the market focus country at the Fair, Russian publishers will be at Earls Court in force and there will be many associated literary and cultural events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#selling rights
#russian publishers
#earls court
#cultural events
The Publishers Information Bureau (PIB) reported overall growth for magazine ad sales for 2011s first quarter. First quarter ad pages totaled 35,755 pages, a 2.5 percent increase from the first quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this |
Bloomberg BusinessWeek is certainly seeing the fruits of its redesign labors. According to figures released by the Publishers Information Bureau, BusinessWeek experienced an increase of 49 percent in ad sales for 2011s first quarter, compared to 2010s first quarter. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad pages
#bloomberg businessweek
#figures released
#ad sales
The New York Times today introduced its new digital subscription plan for charging the heaviest users of its site. The plan takes effect with readers in Canada today, and in the U.S. and the rest of the world on March 28. The plan offers three digital subscription plans across a variety of devices. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#heaviest users
#plan offers
With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
#ad-page champ
#magazine apps
#print advertising
#magazine brands
Written By: Graeme Neill Publication Date: Tue, 15/03/2011 - 14:47 Adult hardback fiction books have been added to the basket of goods that the government uses to calculate the cost of living in the UK. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-15 00:00:00 UTC ]
More news stories like this |
Beginning Tuesday, Random House will join other major book publishers in selling its ebooks using the so-called agency model, setting its own prices for ebooks while the retailer takes a commission. Continue reading at The New York Times
[ The New York Times | 2011-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media decoder
#random house
Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad platform