Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy brand vehicle, which is why so many are rushing to native ads. BuzzFeed founder and CEO Jonah Peretti... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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The court overseeing the Chapter 7 liquidation of Good Enterprises has approved a motion allowing Simon & Schuster to continue distributing the Good Books titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-21 00:00:00 UTC ]
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Guardian, Observer and theguardian.com publisher to invest sale proceeds, thought to be £600m to £700m, in core businessGuardian Media Group is selling its 50.1% stake in Auto Trader owner Trader Media Group to private equity firm Apax Partners in a deal thought to be worth £600m to £700m to the... Continue reading at The Guardian
[ The Guardian | 2014-01-21 00:00:00 UTC ]
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As part of its transition to a lifestyle company, the Cambridge, Mass.-based publisher terminated its contracts with sales reps. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-16 00:00:00 UTC ]
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In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-15 00:00:00 UTC ]
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A new senior role is rapidly emerging at the top of digital publishers’ sales organizations: the programmatic czar. Publishers initially approached programmatic advertising warily, concerned it would do little more than drive down their ad prices and further commoditize their inventory. That... Continue reading at Digiday
[ Digiday | 2014-01-14 00:00:00 UTC ]
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The demand for print advertising continued to fall in 2013, but the pace of those losses has slowed, according to a year-end report from the MPA-The Association for Magazine Media. Total ad pages for the 207 consumer magazines tracked fell 4.1 percent year-over-ye Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
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Are Americans working too hard, too fast, and too chaotically for our own good? Slate books editor Dan Kois was eager to find out when a review copy of Stephanie Brown’s Speed: Facing Our Addiction to Fast and Faster—and Overcoming Our Fear of Slowing Down landed on his desk. So he proposed a... Continue reading at Slate
[ Slate | 2014-01-07 00:00:00 UTC ]
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Christine Shubert, the trustee overseeing the Chapter 7 proceedings of Good Enterprises, has asked the bankruptcy court to give Good Books’ distributor, Simon & Schuster, the authority to continue to sell the company’s titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-06 00:00:00 UTC ]
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Mark Haber of Brazos Bookstore in Houston argues that selling Spanish language books in the US is a challenging responsibility with unexpected rewards. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-06 00:00:00 UTC ]
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Many digital publishers have placed it at the heart of their business strategy - but there are concerns over transparencyIn 1917, the American Federal Trade Commission settled a case with the Muensen Speciality Co., over an ad for its vacuum cleaner, which it presented as a favourable newspaper... Continue reading at The Guardian
[ The Guardian | 2014-01-05 00:00:00 UTC ]
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Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily... Continue reading at Advertising Age
[ Advertising Age | 2014-01-01 00:00:00 UTC ]
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Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular... Continue reading at Advertising Age
[ Advertising Age | 2013-12-30 00:00:00 UTC ]
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Books that showed strong on English language bestseller lists in recent months populated the top spots on foreign charts in November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-20 00:00:00 UTC ]
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Late Thursday afternoon, the American Booksellers Foundation for Free Expression issued a statement defending the right of booksellers to sell The Anarchist Cookbook and Happy Happy Happy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-20 00:00:00 UTC ]
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The mobile ad world has become one of haves and have nots. The Wall Street Journal concentrates on the haves, the platforms like Facebook, but the world of publishers isn’t so luckily.The post Reality Check: Mobile Ads Have a Way to Go appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
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The New York Times is still the gold standard of publishers. Its embrace of native advertising is an important step in legitimizing this modernized version of the advertorial. Importantly, the Times is also looking to impose far more rigid standards that are currently used throughout the... Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
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After swinging the ax on about 75 employees Thursday — several of them top executives in the advertising group — Martha Stewart Living Omnimedia has promoted Amy Wilkins to head of advertising, sales and marketing, the company said Friday.Ms. Wilkins, the publisher of Martha Stewart Weddings,... Continue reading at Crains New York
[ Crains New York | 2013-12-13 00:00:00 UTC ]
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Barnes & Noble chairman Len Riggio sold 2 million of his shares in the bookstore chain on Tuesday for $13.81 a share. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-11 00:00:00 UTC ]
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In the week after Alice Munro won the Nobel Prize for literature, sales of her books jumped 6,650% in Canada, and saw significant bumps around the world. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-11 00:00:00 UTC ]
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