Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek
[ AdWeek | 2013-05-27 00:00:00 UTC ]
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The digital publishing platform will let fans write, publish, and sell the stories they've written based on popular books, TV shows, and more. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-05-23 00:00:00 UTC ]
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#kindle worlds
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The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week
[ Media Week | 2013-04-26 00:00:00 UTC ]
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#online publishers
The New York-based start-up Ganxy, which was founded in 2009 to sell music, is rolling out more tools at the London Book Fair to help small and medium-sized publishers sell and promote DRM-free digital content online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-15 00:00:00 UTC ]
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#york-based start-
Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek
[ AdWeek | 2013-04-15 00:00:00 UTC ]
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R.R. Donnelley said it will start adding RFID and NFC tags to such products as retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-03 00:00:00 UTC ]
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Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek
[ AdWeek | 2013-03-28 00:00:00 UTC ]
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#told adweek
BBC is selling Lonely Planet, to NC2 Media, a Nashville-based digital media company, for $77.8 million — a $120 million less than what BBC bought it for in 2007. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-24 00:00:00 UTC ]
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#$120 million
Stockholm Text, a young publishing house translating and publishing Swedish literature in English, share lessons learned from their first year in business. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-20 00:00:00 UTC ]
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E-books have been added to the basket of goods used to calculate the UK's rate of inflation, but Freeview set-top boxes are out. Continue reading at BBC News
[ BBC News | 2013-03-12 00:00:00 UTC ]
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The Office for National Statistics (ONS) has added ebooks to the basket of goods and services... Continue reading at The Bookseller
[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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Four top publishers Tuesday reaffirmed their commitment to print and discussed revenue ideas for bolstering their products. The discussion was part of an executive roundtable at the Key Executives Mega Conference in New Orleans. The publishers of ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-20 00:00:00 UTC ]
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Life of Pi has sold 'pi' number of books, selling 3,141,593 copies in all editions.... Continue reading at The Bookseller
[ The Bookseller | 2013-02-20 00:00:00 UTC ]
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"Horrible Histories" author Terry Deary told a newspaper that public libraries are a drain on government resources that deprive authors of royalty checks. Best-selling childrens' book author Terry Deary has become the first major writer to speak up against the concept of public libraries. In... Continue reading at Fast Company
[ Fast Company | 2013-02-19 00:00:00 UTC ]
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Time Warner is in talks to sell a large portion of its Time Inc. magazine division, including People, InStyle and Real Simple, according to a report Wednesday afternoon by Fortune.Headed for Meredith, Berkshire Hathaway or nowhere new after all?Fortune is itself a Time Inc. magazine but reported... Continue reading at Crains New York
[ Crains New York | 2013-02-14 00:00:00 UTC ]
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Amazon has patented a technology that allows customers to sell their previously read ebooks, audiobooks, music and movies in the same way that they can now sell print books, DVDs, and CDs. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-12 00:00:00 UTC ]
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J.K. Rowling’s The Casual Vacancy debuted at #3 on the fiction chart in Spain in December, good enough to place it right behind Fifty Shades of Grey, which held steady at #2. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-26 00:00:00 UTC ]
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Major publishers are taking wildly different approaches to resolving the woes surrounding ebook lending at libraries: they're experimenting with both the short-yet-cheap subscription as well as an expensive option to pay only once for perpetual use. Sure enough, we're now seeing the middle road.... Continue reading at Engadget
[ Engadget | 2013-01-26 00:00:00 UTC ]
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The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at AdWeek
[ AdWeek | 2013-01-24 00:00:00 UTC ]
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