Publishing CEOs on Direct-to-Consumer Sales and Marketing

Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
News tagged with: #publishing ceos #direct-to-consumer sales

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Silicon Valley Through the Prism of Publishing

Books in Browsers V demonstrated various efforts by Silicon Valley to help the publishing industry explore new digital opportunities. The post Silicon Valley Through the Prism of Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing appeared #silicon valley #digital opportunities


Sale anticipated for Germany's Thalia

The dismantling of German retailing group Douglas by its American owners Advent International is gathering pace, and with it speculation that a sale of the Douglas-owned book chain Thalia is imminent, possibly even this year. The largest brick-and-mortar bookseller in the German-speaking... Continue reading at The Bookseller

[ The Bookseller | 2014-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german-speaking countries


Picador to publish Vietnam deserters tale

Picador is to publish Operation Chaos by Matthew Sweet, a “compelling narrative account” of the true story of a group of US military deserters who found asylum in Sweden during the Vietnam War. Publisher Paul Baggaley acquired UK and Commonwealth rights from Simon Trewin at WME, while Paul... Continue reading at The Bookseller

[ The Bookseller | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #true story #vietnam war #simon trewin #cold war


Halloween 'bigger than ever' for children's market

Sales of Halloween-themed children’s books increased by more than 65% in the fortnight ending 11th October, as booksellers across the UK gear up for one of their busiest Halloweens yet. A search of terms such as “vampires”, “witches” and “ghosts” in the Nielsen BookScan TCM 5,000 revealed that... Continue reading at The Bookseller

[ The Bookseller | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #volume sales #28th september #previous fortnight #time period


Children's Sales Stay Hot in July

Sales of adult books were down 2.2% in the first seven months of 2014, while the children's segment seems headed for a banner year with sales up 25.8% through July. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adult books #banner year


Facebook offers publishers a Faustian bargain

Facebook's plan to help publishers monetize on mobile sends a shiver down publishers' spines. The post Facebook offers publishers a Faustian bargain appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers monetize


Why publishers are flocking to explainer videos

The explainer video has become a pervasive format across digital publishers, from BuzzFeed to Business Insider. It’s not a new invention, but it’s proving more and more attractive to publishers as they aim to grow their Web video operations. Here’s why. The post Why publishers are flocking to... Continue reading at Digiday

[ Digiday | 2014-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #explainer videos #business insider


Sales 'level' for Pearson at nine-month point

Pearson has reported sales level in underlying terms for the first nine months of 2014, with Penguin Random House performing "well" in the third quarter.  Meanwhile chief financial officer Robin Freestone is to stand down after eight years in his role, the company said. Continue reading at The Bookseller

[ The Bookseller | 2014-10-25 00:00:00 UTC ]
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Fulcrum Publishing Adds Nonfiction Graphic Novels

Fulcrum has plans to publish at least three nonfiction graphic novels a year for the foreseeable future, marketing not only to the general trade but also to comics specialty shops, libraries, and especially, schools. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foreseeable future #general trade


Will Amazon Disrupt Sweden’s Book Market?

Sweden's book market is bracing for the launch of Amazon, where ebooks are hamstrung by high taxes and print books are still relatively affordable. The post Will Amazon Disrupt Sweden’s Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #high taxes #print books


What Publishers Really Think About Time Spent

Time-based metrics are used by almost every leading publisher to measure themselves, but there's been hesitancy to transact on the basis of numbers like time spent and ad exposure time. That could change soon though as a member  Continue reading at Folio Magazine

[ Folio Magazine | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time spent #time-based metrics #leading publisher


Tiny Owl to publish 'Iran's most famous children's book'

A new publisher is bringing Iranian children’s books to the UK market, with the first two titles out in January.   Delaram Ghanimifard, who is from Iran but lives in the UK, set up the Tiny Owl company with her husband after noticing the lack of translated fiction in the UK. “My husband and I... Continue reading at The Bookseller

[ The Bookseller | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk market #tiny owl #famous children #translated fiction


How Publishing Traditions Inform Innovation

Jesse Finkelstein and Trena White of Page Two, a publishing services firm in Canada reflect on what they've learned in their first year in business. The post How Publishing Traditions Inform Innovation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve learned


Survey: 80% of Premium Publishers Want to Sell Ads Based on Time

Just weeks after the Financial Times said it would begin selling digital ads based on the time for which they're exposed to readers, a new survey shows other digital publishers are growing bullish about the tactic. The survey, from Digital Content Next, found that 80% of "premium" publishers are... Continue reading at Advertising Age

[ Advertising Age | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #time-based metrics


German publishers capitulate and let Google post news snippets -- for now

German publishers said they are bowing to Google’s market power, and will allow the search engine powerhouse to show news snippets in search results free of charge, at least for the time being.The decision is a step in an ongoing legal dispute between the publishers and Google. Publishers are... Continue reading at PC World

[ PC World | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german publishers #market power #search engine #republishing parts #share revenue #news snippets #vg media


Publishers cool on outsourcing community to Facebook

Facebook and Twitter are losing their communities to the big social networks. Here's how they're trying to get them back. The post Publishers cool on outsourcing community to Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared


Short Takes: Religion Publishing News Briefs, October 22, 2014

The 2015 International Christian Retail Show has opened booth registration, debuting a new exhibitor platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-22 00:00:00 UTC ]
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UK publishes more books per capita than any other country, report shows

UK tops chart of publications per million inhabitants by a huge margin, with only China and US publishing more titles in absolute termsUK publishers released more than 20 new titles every hour over the course of 2014, meaning that the country published more books per inhabitant than anywhere... Continue reading at The Guardian

[ The Guardian | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles ahead #report shows


UK Tops in Titles Published Per Capita and Export Revenue

The International Publishing Association released data indicated the UK lead the world in new titles published per capita and export revenue in 2013. The post UK Tops in Titles Published Per Capita and Export Revenue appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles published


Is Social Media Marketing Heaven or Hell?

HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it. The post Is Social Media Marketing Heaven or Hell? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins uk #promote books