Publishing CEOs on Direct-to-Consumer Sales and Marketing

Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
News tagged with: #publishing ceos #direct-to-consumer sales

Other Publishing stories related to: 'Publishing CEOs on Direct-to-Consumer Sales and Marketing'


Publishers go back to backlist

Backlist is more important than ever for the publishing industry and the opportunity to use backlist titles to drive the sale of frontlist titles is, according to publishers, “one of the true excitements” of the new era of digital publishing. Continue reading at The Bookseller

[ The Bookseller | 2014-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #backlist titles #publishing industry #frontlist titles #digital publishing


September Publishing signs non-fiction titles

September Publishing has acquired a book by Sharon Blackie on Celtic woman and empowerment. Publisher Hannah MacDonald (pictured) acquired world English language rights to If Women Rose Rooted, Like Tress from Kirsty McLachlan at DGA Ltd. Continue reading at The Bookseller

[ The Bookseller | 2014-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #september publishing #kirsty mclachlan


September Bookstore Sales Fell 6.4%

Bookstore sales fell 6.4% in September compared to September 2013, according to figures released Friday by the U.S. Census Bureau. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #september compared #census bureau


Trade Sales Rose in August

Sales of adult trade books rose 1.8% in August, over August 2013, while sales in the children’s/young adult category jumped 20.9%, according to the AAP’s monthly StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-17 00:00:00 UTC ]
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Three magazine publishers winning at Instagram

Instagram as a platform may not be the biggest traffic driver, but magazines publishers finding unique ways of using it to push their brands. The post Three magazine publishers winning at Instagram appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #instagram appeared


Cashmore: 'Let marketers take risks'

Departing Blackwells digital director Michael Cashmore went out on a high at FutureBook's panel session on the future of content retailing, urging the industry to emulate the runaway marketing success of the John Lewis Christmas advertisement. Cashmore asked how other industries could be more... Continue reading at The Bookseller

[ The Bookseller | 2014-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #panel session #telling stories


Movellas looks to publish community's stories

Movellas is actively looking to find more books written by community members that it can take to the market, c.e.o. Joe Cohen told the FutureBook Conference today (14th November). Continue reading at The Bookseller

[ The Bookseller | 2014-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books written


Future publisher roles debated at FutureBook

Sharing on Facebook makes users 81 times more likely to turn into paying customers, the Futurebook Conference has heard. In a panel entitled What Does the Future Publisher Look Like? Andrew Savikas, c.e.o of Safari Books Online, said: "If you give people the opportunity to share, that makes... Continue reading at The Bookseller

[ The Bookseller | 2014-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #futurebook conference #paying customers #give people


Julia Donaldson makes record £10m sales five years in a row

The author of The Gruffalo earned more than JK Rowling and Dan Brown in UK, making her the fourth biggest-selling writer in British historyA dancing chorus of giants and snails, witches and Gruffalos have propelled Julia Donaldson into uncharted territory, as the former childrens laureate... Continue reading at The Guardian

[ The Guardian | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jk rowling #dan brown #uncharted territory


Head of Print and Digital Sales at Time Magazine to Exit

Moritz Loew, VP-sales and marketing at Time Inc. and a key architect of Time.com's ambitious redesign this year, is leaving the company, Ad Age has learned. His last day is Friday.A veteran of the digital media world, Mr. Loew led U.S. ad sales for Time magazine in both print and digital. Jed... Continue reading at Advertising Age

[ Advertising Age | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital sales #ad sales #group publisher


Facebook courts publishers in looming YouTube battle

Facebook wants to compete with YouTube in the premium video space, so it's asking for a little help from its media company friends -- and even a few YouTube stars. The post Facebook courts publishers in looming YouTube battle appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-11-14 00:00:00 UTC ]
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Amazon.com and publishers Hachette end dispute

Amazon, which earlier pulled several of Hachettes books from its inventory, will resume selling all of the publishers catalogueThe long-running battle between Amazon and publisher Hachette has come to a close, after the companies reached agreement over online and ebook sales after months of... Continue reading at The Guardian

[ The Guardian | 2014-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher hachette #ebook sales


HBG Sales Fell 18% in Third Quarter

Third quarter sales at Hachette Book Group USA fell 18.5% in the period ended September 30, 2014 compared to the third quarter of 2013, parent company Lagardere reported. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter sales


Amazon, Hachette Reach Deal on Sales Terms

Amazon and Hachette Book Group USA have reached a new, multi-year agreement for ebook and print sales in the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales terms #multi-year agreement #print sales


Publishers Sell Sponsored Content Made for Instagram, Snapchat

Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories brand Victorinox. The ads are appearing on Instagram, in Wired and on Wired's website."We use to create content that would live in our magazine,"... Continue reading at Advertising Age

[ Advertising Age | 2014-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #create content #ad campaign #strategic initiatives #conde nast #social channels


Perseus Makes Changes to Sales Team

Following the appointment of Sabrina McCarthy as senior v-p, group sales at Perseus Books, part of CEO David Steinberger's restructuring efforts, the publisher announced further reorganization to its sales division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales team #group sales #perseus books #restructuring efforts #publisher announced #sales division


The Guardian Publisher Gives His 700 Newspaper Staff a Pre-Christmas Bonus

Ray Tindle, the newspaper publisher who likes to reward his staff, is to pay a "chairman's bonus" to his company's 700 staff ahead of Christmas.  At the top level, full-time employees will get £400 each. The minimum pay ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-11-12 00:00:00 UTC ]
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Publishers Respond to Death of Minister-Author Myles Munroe

The plane crash death of Myles Munroe, prominent minister and prolific author, has saddened his publishers and readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers respond #prolific author


Self-publishing 'has revealed readers' true interests'

Self-publishing has made it clear that “readers want very different things to what publishers in London and Manhattan think readers want”, Orna Ross of the Alliance of Independent Authors has said. Speaking at an event debating the best route to publishing for authors, Ross said... Continue reading at The Bookseller

[ The Bookseller | 2014-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orna ross #independent authors #including books


Short Takes: Religion Publishing News Briefs, November 12, 2014

Nominations for small publishers awards are closing; more awards and honors; new app brings the liturgy to Catholics on their phones; 100,000 have joined Max Lucado's Prayer Challenge. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short takes #app brings