Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News -- plan to handle ad sales themselves and keep all of the revenue, turning down Facebook's offer to sell ads and share the take. Only the fifth, The Atlantic, said Facebook could eventually sell some of the ads in its Instant Articles."To have a third party sell [our ads] is not part of the strategy," said Greg Coleman, BuzzFeed's president. "And Facebook wants us to do whatever is best for us." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-15 00:00:00 UTC ]
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Apple's latest iOS is out, the news app is updated, and for publishers a new ad serving trial is under way with help from an unlikely ally, Google.A select group of publishers are testing ad insertions into their Apple News pages using DoubleClick For Publishers, according to a number of... Continue reading at Advertising Age
[ Advertising Age | 2017-10-02 00:00:00 UTC ]
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They're either spending less time on Facebook either in absolute or relative to time they’re spending on other platforms. The post Facebook loses attention as publishers shift focus to other platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-29 00:00:00 UTC ]
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Publishers said they want more data sharing, better subscription options and greater flexibility in how articles and ads can be designed within distributed platforms. The post ‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google... Continue reading at Digiday
[ Digiday | 2017-09-27 00:00:00 UTC ]
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If users could opt out of retargeting with a single click, it could have ripple effects throughout the ad and media industries. The post Turning off retargeting could hurt publishers and empower Google, Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-27 00:00:00 UTC ]
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Nine days after Facebook Inc. Chief Executive Mark Zuckerberg dismissed as "crazy" the idea that fake news on his company's social network played a key role in the U.S.’s November election, then-President Obama pulled aside the youthful tech billionaire and delivered what he hoped would be a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-25 00:00:00 UTC ]
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Parent company Time Inc seeks to sell several assets after revenue from both sales and advertising fell more than expectedThe publisher of magazines including Marie Claire, NME, Wallpaper and TV Times is being put up for sale by its American owner.Time Inc said on Friday it was looking to sell... Continue reading at The Guardian
[ The Guardian | 2017-09-22 00:00:00 UTC ]
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For publishers that are trying to drive revenue through commerce, figuring out where Facebook fits into their strategies has been a challenge. The post ‘Social is a black hole’: Commerce-focused publishers have a Facebook problem appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-22 00:00:00 UTC ]
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Facebook took another step toward protecting the integrity of news articles shared via links on the social network. In July, Facebook announced that non-publisher pages could no longer overwrite link metadata--such as headlines, descriptions and images--in Graph API or page composer, and it... Continue reading at AdWeek
[ AdWeek | 2017-09-15 00:00:00 UTC ]
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The multimedia medical communications company has expanded to address customer data. The post Frontline Medical Communications Expands Digital Publishing and Sales Team appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-14 00:00:00 UTC ]
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A look into the original shows populating Facebook's newest video platform. The post Major Magazine Publishers Flock to Facebook Watch appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-12 00:00:00 UTC ]
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Facebook's self-hosted Instant Articles have been dropped from Facebook Messenger. The faster-loading, mobile-optimized versions of articles will still be available in the main Facebook app, just not in the company's messaging tool. While Facebook launched Instant Articles promising much,... Continue reading at Betanews
[ Betanews | 2017-09-12 00:00:00 UTC ]
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Facebook still has big plans for its Instant Articles media-rich, quick-loading mobile stories from publishers, but those big plans no longer include Messenger. The social network rolled out Instant Articles on Messenger in July 2016, with vice president of messaging products David Marcus saying... Continue reading at AdWeek
[ AdWeek | 2017-09-12 00:00:00 UTC ]
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Downloaded audio revenues in the US rose 29% in the first four months of this year by comparison to the same period in 2016, with April in particular surging to a 34% year-on-year rise, according to the latest figures from the Association of American Publishers. Continue reading at The Bookseller
[ The Bookseller | 2017-09-12 00:00:00 UTC ]
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And publishers get to keep all of the revenue, says Mark Zuckerberg. The post Facebook Confirms Plan to Help Pubs Sell Subscriptions Through Instant Articles appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-25 00:00:00 UTC ]
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Facebook, giving back publishers a piece of their identities, is letting them display their logos alongside headlines. It's a move meant to appease media partners that feel they've lost the power of their brands when posting articles to social media.On Tuesday, the social network released new... Continue reading at Advertising Age
[ Advertising Age | 2017-08-23 00:00:00 UTC ]
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Facebook introduced an easy way for users to tell when articles in its Trending feature and search originate from publishers. Product manager Andrew Anker said in a blog post that the social network eventually intends to expand these publisher logos to "all places where people consume news on... Continue reading at AdWeek
[ AdWeek | 2017-08-22 00:00:00 UTC ]
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This spring, Blossom posted a Facebook video that began with an image of women's underwear and featured seven tidy hacks for organizing your clothes. The post racked up a staggering 382 million views and nearly 12 million shares, making it the most viral video in Facebook history, according to... Continue reading at AdWeek
[ AdWeek | 2017-08-21 00:00:00 UTC ]
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Alphabet's Google is developing new tools designed to boost subscriptions for news publishers. It follows a similar olive branch from Facebook to an industry that has seen the digital behemoths take over the online advertising market.Google's latest foray arrives on three fronts. The first is a... Continue reading at Advertising Age
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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Media ratings giant Nielsen announced today that publishers will now get credit for digital video content aired on Facebook, Hulu and YouTube. "Through capturing this audience, Nielsen is providing publishers, agencies and advertisers with a better p... Continue reading at Engadget
[ Engadget | 2017-08-15 00:00:00 UTC ]
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In February, we ran a listing of the country’s largest publishers ranked by print units sold through outlets that report to NPD BookScan. While that approach has its limitations (it doesn’t include ebook sales or sales at outlets that don’t report to BookScan), it does provide a look at how the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-11 00:00:00 UTC ]
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