Publishers have launched online advent calendars offering readers prizes in the countdown to... Continue reading at 'The Bookseller'
[ The Bookseller | 2013-12-02 00:00:00 UTC ]
Websites are freaking out over billions in lost revenue and starting to fight back, but there are still legit reasons to block ads.This January marked the 10th anniversary of AdBlock Plus, a browser plug-in that banishes ads from web pages. It isn't the only ad blocker; but AdBlock Plus... Continue reading at Fast Company
[ Fast Company | 2016-01-27 00:00:00 UTC ]
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Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences. One recent tactic: using “sticky&rdq ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
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Reading charity Book Trust has created an online advent calendar of books that children “would love to find under the tree”, featuring titles by authors such as J K Rowling, Matt Haig and Chris Riddell. Continue reading at The Bookseller
[ The Bookseller | 2015-11-20 00:00:00 UTC ]
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Major imprints ‘confident’ they can meet schools minister Nick Gibb’s challenge to inspire children with sets of canonical novels at ‘minimal cost’Classic novels such as Great Expectations, Pride and Prejudice and Jane Eyre should be available in secondary schools for all pupils to read,... Continue reading at The Guardian
[ The Guardian | 2015-11-19 00:00:00 UTC ]
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The LION Summit for local independent online news publishers took place in Chicago on Friday and Saturday. In two days of panels, there was plenty of focus on ad-selling strategies and other revenue-generating ideas, but one thing was large ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
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Big online publishers have a message for marketers: Stop putting so much faith in technology and realize that we're the only ones you can trust.This argument runs counter to one of the core principles of online advertising. For several years now, the advertising industry has been increasingly... Continue reading at Advertising Age
[ Advertising Age | 2015-10-01 00:00:00 UTC ]
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When it comes to marketing, smaller businesses often lose out to their larger competition because they can't afford sophisticated software tools. Now digital marketing specialist IntellaSphere is looking to give small companies the edge with the launch of its new Freemium service, providing SMBs... Continue reading at Betanews
[ Betanews | 2015-09-15 00:00:00 UTC ]
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It was only a matter of time before marketers started squeezing native ads into every nook of a publisher's site, and now Condé Nast, The Wall Street Journal, CNN and Fox News can sell promos that pop up in story comments. Today, Livefyre—a tech company that powers online discussions—is... Continue reading at AdWeek
[ AdWeek | 2015-08-17 00:00:00 UTC ]
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#sold directly
#risky move
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Industry vet Michael Bhaskar's digital publisher Canelo launches this week with two titles and is offering 50-60% royalties, giving UK authors new options. The post New Publisher Canelo Offers UK Authors Strong Incentives appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-14 00:00:00 UTC ]
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Publishers are increasingly experimenting with retailer exclusives, special editions and digital-first releases in order to make books stand out and give them the best chance of becoming bestsellers. Continue reading at The Bookseller
[ The Bookseller | 2015-02-28 00:00:00 UTC ]
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It’s what qualifies as an age-old debate in the digital media business: Web or native apps? The question isn’t really either/or — for most news outlets, the answer is “both” — but since the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-27 00:00:00 UTC ]
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The Associated Press (AP) is expanding its live video offering as digital publishers from across the media spectrum look to show more live video online. Multiple live streams will now be available on AP's digital Video Hub platform, which ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-10 00:00:00 UTC ]
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Blackstar investment company wants to obtain full ownership of Times Media Group Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-12-09 00:00:00 UTC ]
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Lancashire-based indie bookshop Storytellers Inc is looking to partner with other booksellers to sell the latest edition of the Illustrators Calendar. The Illustrators Calendar 2015 features work from Emily Gravett, Steven Lenton, Tim Hopgood, Mini Grey, Chris Haughton, Lucy Cousins, Chris... Continue reading at The Bookseller
[ The Bookseller | 2014-11-11 00:00:00 UTC ]
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Facebook's plan to help publishers monetize on mobile sends a shiver down publishers' spines. The post Facebook offers publishers a Faustian bargain appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-28 00:00:00 UTC ]
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The organization formerly known as the Online Publishers Association (OPA) has announced a new name, Digital Content Next, a rebrand that signals a renewed focus on defining and confronting critical, big picture issues that its members face when crea ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-22 00:00:00 UTC ]
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#digital content
#renewed focus
FastPencil partnered with Evernote to offer the ability to self-publish Evernote notes as print and ebooks, as well as offer distribution and sales. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-05 00:00:00 UTC ]
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When Amazon purchased Comixology, it was a herald of change: iOS users lost the ability to purchase comics in-app, Android users were gifted with a new purchasing system and, now,the digital book seller is going DRM-free. Sort of. Comixology CEO... Continue reading at Engadget
[ Engadget | 2014-07-25 00:00:00 UTC ]
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#select publishers
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Brick-and-mortar book stores have clearly been on the decline for a while -- just look at Barnes & Noble's rocky finances. However, there's now some tangible evidence that the pendulum has swung in favor of internet-based sales. BookStats estimates... Continue reading at Engadget
[ Engadget | 2014-06-30 00:00:00 UTC ]
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#online sales
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After a very entertaining stunt with Jimmy Fallon, GE, an early adopter of content marketing, has been putting a focus on hard news of late. GE has used sites like The Economist and Quartz for native advertising to promote itself as a supporter of ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-26 00:00:00 UTC ]
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