Publishers: Ditch your apps; focus on mobile Web

New research shows how hard it is to drive app downloads and why news publishers should be focusing more on their mobile websites and social distribution. The post Publishers: Ditch your apps; focus on mobile Web appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-08-25 00:00:00 UTC ]
News tagged with: #news publishers #post publishers #mobile web #research shows #mobile websites #social distribution

Other Publishing stories related to: 'Publishers: Ditch your apps; focus on mobile Web'

Apple’s iBooks Author app attracts publishers

Independent publishers have welcomed the launch of Apple’s iBooks Author self-publishing... Continue reading at The Bookseller

[ The Bookseller | 2012-01-27 00:00:00 UTC ]
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App Development Strategies for Small to Medium-Sized Publishers

Keeping pace with the dramatic changes on the smartphone and tablet front is no small feat for any publisher, but doing so presents a particular challenge for smaller companies without a safety net of funds for experimentation with platforms that are at once in their infancy and yet increasingly... Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-26 00:00:00 UTC ]
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Polar Mobile Raises $6 Million For HTML5-Based Publishing Platform, MediaEverywhere

Polar Mobile, a digital media platform provider that builds apps for some of the biggest media companies, today announced it has secured an additional $6 million in funding. The new round, led by growth equity firm Georgian Partners, joins more than ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-23 00:00:00 UTC ]
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Financial Times Web App Gains One Million Registrants

Financial Times reaches yet another milestone, now boasting one million registrants for its native web app. Apps.FT.com launched in June, after FT decided to go without Apple for its subscription-based app offering. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-18 00:00:00 UTC ]
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Publishers Flocking to Apple's iOS 5 Newsstand App

The highly anticipated launch of Apple's new iOS 5 is now here and with the new functionality comes new features--including one that publishers may find particularly valuable. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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Dennis Publishing Ramps Up App Production

The Week publisher Dennis Publishing has teamed up with app developer Toura to begin plugging content from its magazines into a wider array of apps. The first, called How To Add Value To Your Car, is a 99-cent spin-off of the publisher's Auto Express brand. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wider array

Female-Focused Glam Media Moves Into Mobile

Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting... Continue reading at AdWeek

[ AdWeek | 2011-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand advertising #big names #publishing partners #annual revenue

AppWatch : A Look at What Publishers are Launching in the Mobile Space

Move Over Rubik's Cube ... There's a New, Addicting Puzzle in Town App: Esquire's Hardest Puzzle Ever Produced by: Esquire magazine (Hearst) Price: First level and sponsor level are free; next four levels cost $4.99 (total) to... Continue reading at Publishing Executive

[ Publishing Executive | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile space

Financial Times Thumbs Nose at Apple with Web App

Just as mainstream publishers are hitching their digital futures to Apple with a deal to sell subscriptions through the company's new Newsstand, one major publisher is saying, in effect, who needs it? On Tuesday, the Financial Times launched FT Web App, a browser-based app for tablets, which is... Continue reading at AdWeek

[ AdWeek | 2011-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stronger position #follow suit #digital business

Metamarkets Raises $6 Million To Help Big Web Publishers Corral Big Data

A ad tech startup that promises to help Web publishers make sense of all the data their ad sales generate. Continue reading at AllThingsD

[ AllThingsD | 2011-05-31 00:00:00 UTC ]
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Publishers Starting to Name-Check iTunes "Top Grossing Apps"

From Yahoo's The Cutline: At a panel during the TechCrunch conference in New York last week, Greg Clayman, publisher of News Corp.'s Daily iPad publication, said the application had "almost a million downloads" since its launch in February. "This puts us in the large pantheon of large apps,"... Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers starting

Report: 40 Percent of App Users Opt To Share Data With Publishers

Apple's attempts at limiting publisher requests for consumer data and the conversion of first-time downloads into regular users have been two of the larger stumbling blocks for magazine publishers building a business around apps. A new report from digital publishing vendor Yudu Media suggests... Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #share data #consumer data #regular users

App Roundup: More Publishers Develop For Droid

With the latest slew of magazine apps launched in the past few weeks comes promising news for publishers in the digital space: publications with an Apple app have seen enough success to try their luck in the Android market. Enter the Droid Apps Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest slew #digital space #android market

Barnes & Noble Moves Forward With Plans To Allow Android Apps on Nook [Mobilized]

The bookseller is proceeding with plans to open its own Android app store for the Nook Color, announcing new tools for developers and promising they will get a 70 percent cut of revenue. The first apps and store are due out with a major update to the Nook software due out this spring. Continue reading at AllThingsD

[ AllThingsD | 2011-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android apps #nook color

Implementing a Mobile Strategy as an Independent Publisher

A b-to-b publisher shares lessons from its first app launch including mobilizing Web sites and implementing QR codes. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile strategy #independent publisher

Publishers Debate Pricing, Marketing Models For Apps

Simplifying (and clarifying) the purchasing process—regardless of newsstand--and finding new ways to effectively market among the crush of new apps being launched is critical for publishers to succeed, according to speakers at MPA’s Digital E-Reading conference today. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-16 00:00:00 UTC ]
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Apple App Store subscription plan gouges publishers, eats their young

By Joe Wilcox, Betanews Somebody call the cops -- eh, antitrust authorities. Apple's subscription plan is here, and it's as bad for many, if not most, publishers as rumored. The first of several key sentences from Apple's press announcement: "Publishers may no longer provide links in their apps... Continue reading at Betanews

[ Betanews | 2011-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sold #barnes noble #raise prices #profits handed #things digital #steve jobs #android tablets

How One Small Publisher Cracked the App Store Top 25

Publishers are launching iPhone and iPad apps on a daily basis (unless you're Bonnier, then it seems almost hourly). Many are coming from the usual suspects with deep pockets--Hearst, Conde Nast, Time Inc. etc. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipad apps #daily basis #usual suspects #conde nast

Challenge board: Publishers speak out during the Digiday Publishing Summit

During this spring’s Digiday Publishing Summit in Vail, Colorado, publishers filled the challenge board with a whole host of issues that ranged from traffic troubles to AI anxiety. Continue reading at Digiday

[ Digiday | 2024-04-08 04:01:00 UTC ]
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U.K. Publishing Spotlight: Jessica Kingsley's Strategy for LGBTQ Publishing

An editor explains how publishing LGBTQ books poses unique opportunities and challenges when books are published on both sides of the Atlantic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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