Taking the stage Friday at the Tribeca Film Festival, Procter & Gamble Chief Brand Officer Marc Pritchard relayed his well-tuned message that the company wants to reinvent advertising. He introduced the CPG company’s latest project on a step towards that goal—two short, introductory documentaries for P&G’s Queen Collective. Starting April 27, the films will be available on only Hulu, rather than a social platform like YouTube or Facebook Watch. The move shows that P&G is staying consistent with Pritchard's message earlier this month. At the 2019 ANA Media Conference earlier in April, Pritchard said that P&G would direct dollars toward platforms that are more like publishers and broadcasters—and have the power to moderate comments and ensure balanced perspectives. In February, P&G also announced a docu-series partnership with National Geographic. “Media providers that elevate quality, ensure brand safety and have control over their content will be the preferred providers of choice for P&G,” he said at the conference. The new Queen Collective films tell two stories created by female filmmakers. “If There Is Light” is the story of 14-year-old Janiyah Blackmon, as her family moves out of the shelter system. “Ballet After Dark” follows Tyde-Courtney Edwards, a young woman who survives abuse. The films mark the world premiere of the Queen Collective, a partnership first announced at Cannes Lions with Procter & Gamble, Tribeca Studios and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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For the first time in its storied history, the Hugo Awards will honor a video game. The annual literary award has avoided recognizing the medium for years, but present circumstances being what they are, it will make an exception at the next World Sci... Continue reading at Engadget
[ Engadget | 2020-11-23 22:04:25 UTC ]
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As much as 10% of the content that some news publishers produce is now available only to paying readers. The post ‘Reestablishing our journalistic value’: Publishers make more of their exclusive subscriber content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:17 UTC ]
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DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:20:24 UTC ]
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AS AN EXPRESSIVE MEDIUM, video games have a strange way of reducing central concepts of modernist art and theory to basic operational elements. The technical specifications of “point of view” that have preoccupied novelists since the turn of the 20th century are crudely literalized within game... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-10-31 17:00:02 UTC ]
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This has been an exciting month for Kaveh Akbar. Earlier this month, the author of Calling a Wolf a Wolf was named poetry editor of The Nation, a glittering position once held by writers like Langston Hughes, Anne Sexton, and William B. Yeats. There’s much to look forward to from Akbar,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-29 14:00:33 UTC ]
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Vintage imprint Jonathan Cape will publish Sapiens: A Graphic History, a "radical reworking" in graphic novel style of Yuval Noah Harari's bestseller Sapiens: A Brief History of Humankind. Continue reading at The Bookseller
[ The Bookseller | 2020-09-02 08:54:07 UTC ]
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The first U.S. Key Colors Competition received 156 entries and culminated in a livestreamed awards ceremony on Aug. 17. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-30 04:00:00 UTC ]
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The Booksellers Association has released a video encouraging the public to visit bookshops, as the industry prepares for spate of "super Thursdays" this autumn. Continue reading at The Bookseller
[ The Bookseller | 2020-08-28 00:25:22 UTC ]
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A brief guide to the evolution of comic book art styles, from the early days of comic strips to present day. Continue reading at Book Riot
[ Book Riot | 2020-08-06 10:35:00 UTC ]
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His next book, “Liberal Privilege,” comes with an unusual distribution plan and no publishing house behind it, making it something of a curiosity in the industry. Continue reading at The New York Times
[ The New York Times | 2020-08-06 09:00:27 UTC ]
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Mental health experts published by Jessica Kingsley Publishers, Sheldon Press and John Murray Learning are participating in a new weekly online video series offering free mental health support, an initiative devised for the "tough times" many are experiencing during the pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-07-29 07:05:00 UTC ]
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Adding some 1,000 titles to its catalogue, the Planeta books bring Scribd's Spanish-language offer to more than 85,000 titles. The post Editorial Planeta México in Exclusive Deal With Subscription Service Scribd appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-23 13:00:31 UTC ]
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Adding some 1,000 titles to its catalogue, the Planeta books bring Scribd's Spanish-language offer to more than 85,000 titles. The post Grupo Planeta in Exclusive Deal With Subscription Service Scribd for México appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-23 13:00:31 UTC ]
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Every digital publisher worth their salt has some form of video on their websites. They may be using existing content, or they could be leaning into user generated content, but the transition from text to video that began a decade back has had a major effect on the entire publisher workforce,... Continue reading at Digiday
[ Digiday | 2020-07-07 02:05:37 UTC ]
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Buzzy original series may drive attention to streaming services, but the bulk of most major streamers' programming catalogs are their libraries of licensed TV shows. And those licensed titles often account for the highest-quality content available on the service, according to data from streaming... Continue reading at AdWeek
[ AdWeek | 2020-07-02 10:30:51 UTC ]
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As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace's biggest issues going into NewFronts, including Jim Keller, vp... Continue reading at AdWeek
[ AdWeek | 2020-06-22 12:41:43 UTC ]
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In our latest quarantine diary, the author of 'These Women' digs 'Blood Meridian' but can't get enough of Laura Ingalls Wilder. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-05-28 13:32:21 UTC ]
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The government has announced a Cultural Renewal Taskforce to help the creative sector bounce back from the coronavirus crisis—but book trade leaders have said they are "baffled" that no current representative of the industry has been appointed. Continue reading at The Bookseller
[ The Bookseller | 2020-05-21 02:08:11 UTC ]
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With its cultlike fixation on control, it’s clear from the outset that something is deeply wrong with Catherine House. Continue reading at The Washington Post
[ The Washington Post | 2020-05-15 13:00:00 UTC ]
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Audible has snapped up an exclusive “white-knuckle suspense” thriller from Kindle bestseller Paddy Magrane. Continue reading at The Bookseller
[ The Bookseller | 2020-04-30 20:14:26 UTC ]
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