Taking the stage Friday at the Tribeca Film Festival, Procter & Gamble Chief Brand Officer Marc Pritchard relayed his well-tuned message that the company wants to reinvent advertising. He introduced the CPG company’s latest project on a step towards that goal—two short, introductory documentaries for P&G’s Queen Collective. Starting April 27, the films will be available on only Hulu, rather than a social platform like YouTube or Facebook Watch. The move shows that P&G is staying consistent with Pritchard's message earlier this month. At the 2019 ANA Media Conference earlier in April, Pritchard said that P&G would direct dollars toward platforms that are more like publishers and broadcasters—and have the power to moderate comments and ensure balanced perspectives. In February, P&G also announced a docu-series partnership with National Geographic. “Media providers that elevate quality, ensure brand safety and have control over their content will be the preferred providers of choice for P&G,” he said at the conference. The new Queen Collective films tell two stories created by female filmmakers. “If There Is Light” is the story of 14-year-old Janiyah Blackmon, as her family moves out of the shelter system. “Ballet After Dark” follows Tyde-Courtney Edwards, a young woman who survives abuse. The films mark the world premiere of the Queen Collective, a partnership first announced at Cannes Lions with Procter & Gamble, Tribeca Studios and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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In celebration of LGBTQ+ History month in October, nonprofit organization Parents, Families, & Friends of LGBT National has brought together a slew of celebrities to voice characters in a video adaptation of picture book 'The Mother of a Movement: Jeanne Manford—Ally, Activist, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-13 04:00:00 UTC ]
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The number of video streaming services available has increased dramatically over the past few years as everyone decides they want a piece of the pie. The days when Netflix was your only option are long gone now, and while that’s great for all of us itching to discover our next favorite TV show,... Continue reading at Engadget
[ Engadget | 2022-10-06 13:15:17 UTC ]
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"Tomorrow, and Tomorrow, and Tomorrow," by Gabrielle Zevin, is a novel about video game makers who came of age with Donkey Kong and fell in love. Continue reading at The Washington Post
[ The Washington Post | 2022-06-28 16:07:16 UTC ]
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Mickelson's gambling debts reached in excess of $40 million over a four-year period, according to biographer Alan Shipnuck Continue reading at The Washington Post
[ The Washington Post | 2022-05-15 12:00:28 UTC ]
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Brazil's publishers arrive in London with their own stand and offerings at the trade show, including Prêmio Jabuti exhibition. (Sponsored) The post London Book Fair: Brazil Stages Its First Exclusive Stand appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-29 14:23:16 UTC ]
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Lit Hub is pleased to reveal the cover for Pulitzer-winning author Elizabeth Strout’s latest novel Lucy by the Sea, which will be published by Random House this September. In Lucy by the Sea, Strout follows Lucy—the protagonist of My Name is Lucy Barton and Oh William!—through the early days of... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-22 18:56:21 UTC ]
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Are you tired of getting your short stories rejected by literary magazines with weird names like Ploughshares, The Paris Review, and, lol, The New Yorker? Do you, a writer of a searing, minimalist narratives of longing and loss amid the ruins of late capitalism, need to eat? Sure you do! Well,... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-17 16:16:55 UTC ]
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Lit Hub is pleased to reveal the cover for Suad Amiry’s new novel, Mother of Strangers, which will be published by Penguin Random House this August. Mother of Strangers, based on a true story, follows the lives of 15-year-old mechanic Subhi and 13-year-old Shams, the girl he hopes to marry one... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-07 15:36:20 UTC ]
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Lit Hub is pleased to reveal the cover for Laura Warrell’s debut novel Sweet, Soft, Plenty Rhythm, which will be published by Pantheon in fall 2022. Sweet, Soft, Plenty Rhythm follows Circus Palmer, a forty-year-old Boston-based trumpet player and old-school ladies’ man, who lives for his music... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-03 15:00:48 UTC ]
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At the risk of reigniting the Sally Rooney Discourse—today, Hulu and BBC Three released a few early images from their upcoming adaptation of Sally Rooney’s bestselling first novel Conversations With Friends, which will premiere sometime this spring. (If you somehow don’t know what this novel is... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-04 13:53:52 UTC ]
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Swedish audio streaming company Storytel’s revenues for the last quarter of 2021 were up 20% on the previous year, in line with its forecast. Continue reading at The Bookseller
[ The Bookseller | 2022-01-11 18:19:04 UTC ]
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The L.A. Times Book Club dove into stories across the world and close to home in 2021. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-12-16 15:00:17 UTC ]
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Literary Hub is pleased to reveal the cover for Sarah Thankam Mathews’ debut novel All This Could Be Different, which will be published by Viking—who acquired it in an 8-way auction—in summer 2022. The publisher describes the book as “an electrifying novel of a young immigrant building a life... Continue reading at Literrary Hub
[ Literrary Hub | 2021-12-03 15:00:16 UTC ]
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After five years at the helm of W F Howes, Miles Stevens-Hoare has led the audio pioneer through a huge growth spurt, and is now moving into creating its own audio-first content, launching the WFH Original list. Continue reading at The Bookseller
[ The Bookseller | 2021-11-11 21:35:34 UTC ]
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The next time you're watching a show on Prime Video and there's a moment that leaves you crying, laughing or feeling wowed, you might be able to share a clip of it with your friends. Prime Video users in the US can now try a clip feature on iOS.Perhaps due to rights issues, the feature is... Continue reading at Engadget
[ Engadget | 2021-11-11 20:31:33 UTC ]
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Don Winslow ripped the conservative West Virginia Democrat for conflicts of interest amid a Senate stalemate over Joe Biden's social policy agenda. Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-19 08:03:21 UTC ]
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Paula Lichtarowicz's latest novel, inspired by her grandmother's life, has gone to John Murray in a pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2021-10-13 13:23:16 UTC ]
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John le Carré's final novel Silverview (Viking) dominated the review pages this week, picking up mentions from the Sunday Times, Times, Guardian, Financial Times, Sunday Telegraph, the i and the Scotsman. Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 06:20:33 UTC ]
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Orion imprint Phoenix has signed Everything We Are, “a dark exploration of modern love” by debut novelist Karen Angelico, in an exclusive submission. Continue reading at The Bookseller
[ The Bookseller | 2021-09-29 07:50:45 UTC ]
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Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
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