Taking the stage Friday at the Tribeca Film Festival, Procter & Gamble Chief Brand Officer Marc Pritchard relayed his well-tuned message that the company wants to reinvent advertising. He introduced the CPG company’s latest project on a step towards that goal—two short, introductory documentaries for P&G’s Queen Collective. Starting April 27, the films will be available on only Hulu, rather than a social platform like YouTube or Facebook Watch. The move shows that P&G is staying consistent with Pritchard's message earlier this month. At the 2019 ANA Media Conference earlier in April, Pritchard said that P&G would direct dollars toward platforms that are more like publishers and broadcasters—and have the power to moderate comments and ensure balanced perspectives. In February, P&G also announced a docu-series partnership with National Geographic. “Media providers that elevate quality, ensure brand safety and have control over their content will be the preferred providers of choice for P&G,” he said at the conference. The new Queen Collective films tell two stories created by female filmmakers. “If There Is Light” is the story of 14-year-old Janiyah Blackmon, as her family moves out of the shelter system. “Ballet After Dark” follows Tyde-Courtney Edwards, a young woman who survives abuse. The films mark the world premiere of the Queen Collective, a partnership first announced at Cannes Lions with Procter & Gamble, Tribeca Studios and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
News tagged with:
#young woman
#world premiere
#cannes lions
#social channels
Writers B.J. Best, Andrew Ervin, and Brittney Morris join co-hosts V.V. Ganeshananthan and Whitney Terrell live from the Unbound Book Festival in Columbia, Missouri to discuss the narrative realms of video games and the evolving space they inhabit. The group reminisces about their first... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-04 08:53:59 UTC ]
More news stories like this | All news stories tagged with:
#book festival
#video games
#brittney morris
On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
More news stories like this | All news stories tagged with:
#digital content
#artificial intelligence
#ad formats
Electric Literature is pleased to reveal the cover for writer Ross White’s poetry collection, Charm Offensive, which will be published by Eyewear Publishing this July. White is the designer and author of Valley of Want, a finalist for Electric Lit’s Best Book Cover of 2022 contest. Charm... Continue reading at Electric Literature
[ Electric Literature | 2023-04-14 11:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book cover
#electric lit
#eyewear publishing
#poetry collection
#electric literature
#ross white
Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian
[ The Guardian | 2023-04-14 02:39:52 UTC ]
More news stories like this | All news stories tagged with:
#news corp
#guardian australia
#free app
#latest updatesget
#free morning
Bestselling novelist Gabrielle Zevin joins the L.A. Times Book Club April 22 to discuss 'Tomorrow and Tomorrow and Tomorrow' at the Festival of Books. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-03-29 14:00:34 UTC ]
More news stories like this | All news stories tagged with:
#times book
Literary Hub is pleased to reveal the cover for Bryan Washington’s latest novel, Family Meal, coming this fall from Riverhead Books. Here’s a bit about the book from the publisher: From the bestselling, award-winning author of Memorial and Lot, an irresistible, intimate novel about two young... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-21 14:00:48 UTC ]
More news stories like this | All news stories tagged with:
#award-winning author
#young men
#riverhead books
#literary hub
#family meal
#bryan washington
Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation
[ The Conversation | 2023-03-21 02:59:12 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#video call
Literary Hub is very pleased to reveal the cover for Naomi Alderman’s new novel The Future, which will be published by Simon and Schuster this November. Here’s more about the book from the publisher: A compulsive technological thriller, The Future is a tour de force of intelligence and... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-15 14:00:10 UTC ]
More news stories like this | All news stories tagged with:
#literary hub
#naomi alderman
The vertical TikTok-style video feed has invaded a lot of the apps we use on a daily basis and now it's officially coming to one more. After announcing a beta test last year, Spotify will begin rolling out a new design for the Home section of its mobile app with a "more visual, dynamic" look.... Continue reading at Engadget
[ Engadget | 2023-03-08 18:33:59 UTC ]
More news stories like this | All news stories tagged with:
#audiobook
#coming months
#instagram stories
Literary Hub is pleased to reveal the cover for Athena Dixon’s memoir in essays The Loneliness Files, forthcoming from Tin House this fall. Here’s a bit about the book from the publisher: In Spring 2020, the world as we knew it ground to a halt at the start of the COVID pandemic—streets emptied,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-28 15:00:10 UTC ]
More news stories like this | All news stories tagged with:
#memoir
#tin house
#literary hub
#loneliness files
#athena dixon
Literary Hub is pleased to reveal the cover for Ed Park’s long awaited second novel Same Bed Different Dreams, which will be published by Random House this fall. Here’s a bit about the novel from the publisher: March, 1919. Far-flung Korean patriots establish the Korean Provisional Government to... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-24 15:00:34 UTC ]
More news stories like this | All news stories tagged with:
#random house
#literary hub
#ed park
The SMH and the Age’s Peter Falconio story made headlines around the world but quickly fell apart, while the Weekend Australian stuck to safer ground with a flattering profile of its own starFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free... Continue reading at The Guardian
[ The Guardian | 2023-02-24 14:00:26 UTC ]
More news stories like this | All news stories tagged with:
#news corp
#guardian australia
#daily mail
#exclusive story
#free app
#latest updatesget
#weekly beast
#free morning
#world exclusive
Electric Literature is pleased to reveal the cover for acclaimed writer Isle McElroy’s sophomore novel, People Collide, which will be published by HarperCollins this September. When Eli wakes up alone in the cramped Bulgarian apartment he shares with Elizabeth, his more organized and successful... Continue reading at Electric Literature
[ Electric Literature | 2023-02-22 15:10:28 UTC ]
More news stories like this | All news stories tagged with:
#harpercollins
#electric literature
#isle mcelroy
Literary Hub is pleased to reveal the cover for National Book Foundation 5 under 35 honoree and Center for Fiction and VCU Cabell First Novel prize finalist Lydia Kiesling’s second novel, Mobility, which this August will be the first book to be published on the new imprint from Crooked Media,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-13 16:01:46 UTC ]
More news stories like this | All news stories tagged with:
#national book foundation
#first novel
#crooked media
#literary hub
#lydia kiesling
Hogwarts Legacy comes out next week. It is, bar none, the biggest video game to ever use the ever-popular Harry Potter license. A Dragon Age-style open-world RPG, made by Warner Bros. Games and Avalanche Software (recently of the scuttled Disney Infinity), it’s kind of a huge deal. The... Continue reading at PC World
[ PC World | 2023-02-03 15:30:00 UTC ]
More news stories like this | All news stories tagged with:
#harry potter
The co-founder of Kano says that a new Harry Potter wand includes his technology; Warner Bros. disputes the claim. In 2018, Warner Bros. made waves when it announced a partnership with Kano, a U.K. kid-friendly coding firm, to release a Harry Potter coding wand that brought the magical world of... Continue reading at Fast Company
[ Fast Company | 2023-01-27 14:02:23 UTC ]
More news stories like this | All news stories tagged with:
#harry potter
#magical world
#made waves
#warner bros
Niantic has created some of the most popular augmented reality games like Ingress and Pokémon Go. But this week the company is launching a new title called NBA All-World that might be the best application of its location-based tech to date.For people who have played one of Niantic’s previous... Continue reading at Engadget
[ Engadget | 2023-01-25 17:00:37 UTC ]
More news stories like this | All news stories tagged with:
#harry potter
#real life
#dive deeper
#official release
#january 24th
#surprising amount
Literary Hub is pleased to reveal the cover for Edan Lepucki’s Time’s Mouth forthcoming from Counterpoint in August 2023. From the bestselling author of California, comes this “enthralling saga about family secrets that grow more powerful with time, set against the magical, dangerous landscape... Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-15 14:30:17 UTC ]
More news stories like this | All news stories tagged with:
#bestselling author
#family secrets
#literary hub
#edan lepucki
Literary Hub is pleased to reveal the cover for Elysha Chang’s A Quitter’s Paradise, the first book on Sarah Jessica Parker’s imprint at Zando, forthcoming in June 2023. This debut novel examines the grief of a young woman desperate to detach from the reality of her mother’s death and... Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-08 14:30:46 UTC ]
More news stories like this | All news stories tagged with:
#debut novel
#literary hub
Google’s interactive Doodle today celebrates the life and accomplishments of video game pioneer Gerald “Jerry” Lawson on what would have been his 82nd birthday. The Doodle lets you play five retro pixel-art platformers in your browser — with two even letting you play as Lawson. The Doodles’... Continue reading at Engadget
[ Engadget | 2022-12-01 18:15:43 UTC ]
More news stories like this | All news stories tagged with:
#libraries
#commercial success