Taking the stage Friday at the Tribeca Film Festival, Procter & Gamble Chief Brand Officer Marc Pritchard relayed his well-tuned message that the company wants to reinvent advertising. He introduced the CPG company’s latest project on a step towards that goal—two short, introductory documentaries for P&G’s Queen Collective. Starting April 27, the films will be available on only Hulu, rather than a social platform like YouTube or Facebook Watch. The move shows that P&G is staying consistent with Pritchard's message earlier this month. At the 2019 ANA Media Conference earlier in April, Pritchard said that P&G would direct dollars toward platforms that are more like publishers and broadcasters—and have the power to moderate comments and ensure balanced perspectives. In February, P&G also announced a docu-series partnership with National Geographic. “Media providers that elevate quality, ensure brand safety and have control over their content will be the preferred providers of choice for P&G,” he said at the conference. The new Queen Collective films tell two stories created by female filmmakers. “If There Is Light” is the story of 14-year-old Janiyah Blackmon, as her family moves out of the shelter system. “Ballet After Dark” follows Tyde-Courtney Edwards, a young woman who survives abuse. The films mark the world premiere of the Queen Collective, a partnership first announced at Cannes Lions with Procter & Gamble, Tribeca Studios and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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I FIRST CAME INTO CONTACT with Douglas Glover when he was the editor of a literary magazine I admired very much, Numéro Cinq. I persuaded him to take me on as a writer by offering him an interview with Gabriel Josipovici, whose work I knew we both loved. I’d become interested in the creative... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-04-20 19:00:19 UTC ]
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Former First Lady Michelle Obama will be reading children's books in a weekly series of videos for Penguin Random House and PBS Kids through May 11. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-17 20:08:16 UTC ]
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JKP has acquired a new book from journalist Rhyannon Styles, drawing on her personal experiences of addiction. Continue reading at The Bookseller
[ The Bookseller | 2020-04-17 07:58:19 UTC ]
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Audible is to publish audio exclusive title, Animal Societies: How Co-Operation Conquered the Natural World, by Professor Ashley Ward. Continue reading at The Bookseller
[ The Bookseller | 2020-03-27 12:27:09 UTC ]
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Former “Blue Peter” presenter turned children's writer Konnie Huq is hosting a series of videos called "Science, Scribbles and Stories" to keep children entertained and educated over the coming weeks. Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 17:40:02 UTC ]
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Flipboard TV, a curated video service inside the Flipboard application featuring content from publisher partners and local TV stations, debuted Friday with 16 channels, exclusively on Samsung Galaxy S20 phones. Flipboard Flipboard TV will provide video from major publishers including American... Continue reading at AdWeek
[ AdWeek | 2020-03-06 17:05:10 UTC ]
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Titan Books has bought a début novel from popular writer and video essayist Lindsay Ellis. Continue reading at The Bookseller
[ The Bookseller | 2020-01-12 17:08:56 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek
[ AdWeek | 2020-01-06 14:18:42 UTC ]
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News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
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Sports media will rush to embrace gambling in 2020. With sports book operators hungering for new customers in a growing Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-26 16:15:53 UTC ]
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Harrogate International Festivals has stood by its author exclusion clause, saying the exclusivity option only applies to 5% of its authors. Continue reading at The Bookseller
[ The Bookseller | 2019-12-23 01:32:38 UTC ]
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Theakston Old Peculier Crime Writing Festival has expanded its author exclusion clause, banning special guest authors from appearing at other crime festivals, according to crime fiction event CrimeFest. Continue reading at The Bookseller
[ The Bookseller | 2019-12-20 06:06:55 UTC ]
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TEN Publishing will shutter 19 of its 22 automotive print magazines by the end of the year, leaving MotorTrend, Hot Rod and Four Wheeler as the only three titles that will continue to be published in a physical format in 2020. According to a memo sent to staffers at MotorTrend Group Friday... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-06 14:31:12 UTC ]
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US publishers are still fighting to see books produced in China excluded from tariffs, even as a new tariff affecting books is expected to come into force on 15th December. Continue reading at The Bookseller
[ The Bookseller | 2019-11-26 14:22:15 UTC ]
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American YA author Tomi Adeyemi talks to us about the follow-up to her bestselling fantasy début, Children of Virtue and Vengeance, and shares an exclusive extract from the book. Continue reading at The Bookseller
[ The Bookseller | 2019-11-22 14:36:14 UTC ]
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Check out an exclusive excerpt of Mayra Cuevas' #ownvoices YA novel SALTY, BITTER, SWEET! Continue reading at Book Riot
[ Book Riot | 2019-11-14 11:34:19 UTC ]
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On the sidelines of the just-closed 2019 Sharjah International Book Fair, the IPA and Emirates announce a new partnership for travel in coming events. The post Emirates Airline Becomes IPA’s Exclusive Carrier in New Sponsorship appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-11-11 22:01:26 UTC ]
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The legacy news publisher is closing in on 10 billion video views this year. And thanks to a focus on its owned and operated properties, plus a stable of OTT partnerships, less than half of those views will come from Facebook. The post USA Today is repackaging video to create streaming series... Continue reading at Digiday
[ Digiday | 2019-11-04 05:01:40 UTC ]
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Indie 404 Ink has landed a part-memoir, part-investigation of how video games can positively impact mental health from journalist Joe Donnelly. Continue reading at The Bookseller
[ The Bookseller | 2019-10-31 16:31:20 UTC ]
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