Powa Technologies, which aims to make all ads "shoppable" by letting people scan them with their smartphones to buy products online, is taking another step to make that process easier -- doing away with the need for QR codes so people can scan the print ads whole.Participating brands can upload the ad images to Powa to activate the technology, said Powa CEO Dan Wagner. The same process will work for product packages, so marketers won't have to use scarce space or find ways to incorporate QR codes into the designs. L'Oreal USA and BigSexyHair are among marketers with 1,600 brands signed on to try the technology.Mr. Wagner said the technology can give print publishers the same sort of interactive back channel that digital publishers have. It might, he said, help brands instantly capture a sale from someone swayed by a Scotch ad who might otherwise be lured away again through a rival brand's in-store promotion. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-15 00:00:00 UTC ]
News tagged with:
#find ways
#digital publishers
Cottages & Gardens Publications, publisher of high-end regional shelter titles, is launching a new magazine for the San Francisco market. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print publication
Instagram just made it official: ads are about to hit the social photo-sharing platform. "In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States," the company said in a blog post today. "Seeing photos and videos from brands you... Continue reading at AdWeek
[ AdWeek | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small number
#provide feedback
#month ago
#advertiser interest
#mobile media
BtoB Magazine is shutting down its print product and will become part of sister publication, Advertising Age, by January 1, in a move that likely reflects sustained pressure on print advertising in the med Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print product
#sister publication
#advertising age
#print advertising
Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget
[ Engadget | 2013-10-02 00:00:00 UTC ]
More news stories like this |
Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically resizes content to fit any screen. The responsive movement has been a win for users, who increasingly... Continue reading at AdWeek
[ AdWeek | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#adam shlachter
#full potential
#robyn peterson
Even though the physical book market is more unpredictable than ever, “print is here to stay,” declares Stuart Applebaum, spokesman for Penguin Random House. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hybrid market
Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers... Continue reading at AdWeek
[ AdWeek | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#programmatic buying
#ad business
#automated fashion
#native advertising
San Diego-based b-to-b publisher Wells Media, true to plan, has followed the February launch of its CarrierMangement.com site with a Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
More news stories like this |
Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#selling ads
#premium content
The new program, which is scheduled to launch in October, would let Amazon users buy a discounted ebook for qualifying titles if they bought the print version as well. But many publishers have yet to come aboard. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle matchbook
#ebook versions
#print version
According to ad-blocking data provider PageFair, more users are now making use of browser plugins such as Adblock Plus to remove ads from the sites they visit. A recent report it published claimed the trend “is threatening the business mode ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad blocking
#remove ads
#recent report
Amazon is to offer US shoppers the ability to obtain digital copies of previously purchased printed books for free or at a discount. Continue reading at BBC World
[ BBC World | 2013-09-04 00:00:00 UTC ]
More news stories like this |
It's yet another step in Amazon's merging of the physical and digital worlds—and another ploy for platform lock-in. Continue reading at PC World
[ PC World | 2013-09-03 00:00:00 UTC ]
More news stories like this |
Amazon said on Tuesday that it will unveil a program that will let Amazon customers purchase the digital versions of print books they've already bought -- or will buy -- from Amazon, for $2.99 or less. The initiative, called Kindle MatchBook, will launch in October with at least 10,000... Continue reading at AllThingsD
[ AllThingsD | 2013-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print books
#digital versions
In a victory for transparency advocates in the wake of the PRISM secret surveillance scandal, U.S. intelligence agencies will begin revealing the number of surveillance orders they request per year under various FISA ordinances, as well as national security letters. The agencies will also reveal... Continue reading at Fast Company
[ Fast Company | 2013-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#intelligence community
#president obama
#direct access
#releasing information
#data requests
Several publishers are finding success with print+ebook bundling, yet the industry remains reticent to embrace what seems an obvious direction for the industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#finding success
Nearly one in four browsers are armed with an ad-blocking tool, reducing revenue at free-content websites, an Irish company said last week. The popularity of ad blocking—driven by users' frustrations with intrusive, distracting or just-plain-ugly-and-noisy ads—threatens the free-for-all model... Continue reading at PC World
[ PC World | 2013-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content publishers
#vicious cycle
In an effort to beef up its digital presence, the University of Missouri's independent student newspaper, The Maneater, announced Wednesday that it will reduce its print publication from twice a week to once a week, publishing only on Wednesdays. .. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital presence
#announced wednesday
#print publication
Print book sales have enjoyed a strong summer, with publishers and retailers crediting the robust... Continue reading at The Bookseller
[ The Bookseller | 2013-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#strong summer
#print sales
News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium... Continue reading at AdWeek
[ AdWeek | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing arm
#rupert murdoch
#rubicon project
#trading desks
#business units