Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
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#marketing team
#open road
Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions... Continue reading at Advertising Age
[ Advertising Age | 2019-08-06 18:07:06 UTC ]
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#biggest challenges
#clients including
#air force
#stranger things
#virtual meetings
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#digital media
For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
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#increasing sales
#sales pitch
#ad revenues
#print publication
#hearst
#printed word
#print titles
IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands... Continue reading at Advertising Age
[ Advertising Age | 2019-08-06 16:00:00 UTC ]
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#census bureau
#work closely
#vice president
#digital media
ABC Entertainment president Karey Burke became the latest network exec to come out swinging against streaming competitors like Netflix during the Television Critics Association's summer press tour in LA. "We believe we offer creators a superior platform: big, broad audiences, all year long,"... Continue reading at AdWeek
[ AdWeek | 2019-08-05 19:31:34 UTC ]
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#year long
#nielsen
Literary agents are gatekeepers of the publishing industry. Find romance literary agents open to submissions in this post. List will be updated regularly. The post Romance Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-08-05 14:46:05 UTC ]
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#publishing industry
#updated regularly
#literary agents
W H Smith has opened a flagship branch of The Bookshop, the largest yet of its 12 standalone stores, at Gatwick Airport’s North Terminal. Continue reading at The Bookseller
[ The Bookseller | 2019-08-05 09:37:10 UTC ]
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#w h smith
#bookshop
Literary agents are gatekeepers of the publishing industry. Find nonfiction literary agents open to submissions in this post. List will be updated regularly. The post Nonfiction Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-08-02 14:00:02 UTC ]
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#publishing industry
#updated regularly
#literary agents
Nearly 100 million Americans will be hopping in the car for a road trip this year, according to AAA, with most of us embarking in the summer. A recent survey commissioned by the Audio Publishers Association reveals that 74 percent of audiobook readers prefer to read them in cars. Given those... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-02 08:50:47 UTC ]
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#road trip
#audiobook
#publishers association
Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
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#paying subscribers
#b2b publications
#hanley wood
#phone calls
#ll notice
#free e-book
#e-book
#digital content
#magazine publisher
In the age of peak TV, wading through the seemingly endless choices on broadcast, cable and streaming platforms is an exhausting exercise. Amazon Prime Video’s “The Marvelous Mrs. Maisel,” Amy Sherman-Palladino’s late-’50s comedy about an affluent New York housewife who discovers she’s the next... Continue reading at Advertising Age
[ Advertising Age | 2019-07-31 07:00:00 UTC ]
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#entertainment business
#recently begun
#nielsen
Waterstones will open two new branches at London's Brent Cross and Glasgow's Silverburn shopping centres later this year. Continue reading at The Bookseller
[ The Bookseller | 2019-07-30 22:19:33 UTC ]
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Cambridge University Press is launching an early and open content platform to publish research outputs such as preprint papers, abstracts, conference proceedings and open data. Continue reading at The Bookseller
[ The Bookseller | 2019-07-30 08:03:04 UTC ]
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#conference proceedings
#cambridge university press
Edinburgh's latest indie The Portobello Bookshop has opened its doors to the public, with customers queuing to get in on its first day of trading. Continue reading at The Bookseller
[ The Bookseller | 2019-07-29 21:32:06 UTC ]
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#bookshop
Literary agents are gatekeepers of the publishing industry. Find Christian literary agents open to submissions in this post. List will be updated regularly. The post Christian Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-29 16:00:04 UTC ]
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#publishing industry
#updated regularly
#literary agents
Hodder & Stoughton has joined forces with digital platform Serial Box to publish an original psychological thriller by a team of women crime writers helmed and hand-picked by Sophie Hannah. Continue reading at The Bookseller
[ The Bookseller | 2019-07-29 06:07:59 UTC ]
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#hodder stoughton
#sophie hannah
#serial box
#joined forces
#hodder
Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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#living rooms
#media partners
#ad campaigns
#share data
#ad business
#growing rapidly
#e-commerce site
#$3 billion
Literary agents are gatekeepers of the publishing industry. Find literary fiction literary agents open to submissions in this post. List will be updated regularly. The post Literary Fiction Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-26 11:00:18 UTC ]
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#publishing industry
#updated regularly
#literary fiction
#literary agents
For this week’s spotlight market, we look at Parvus Press, a science fiction and fantasy publisher that's currently open to submissions. The post Parvus Press: Market Spotlight by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-25 16:55:22 UTC ]
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#science fiction
In a memo to authors and agents, Macmillan CEO John Sargent asserted that 45% of Macmillan’s U.S. “e-book reads” were now 'being borrowed for free' from libraries," and said the publisher's new terms are "designed to protect the value of your books during their first format publication." Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-25 04:00:00 UTC ]
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#library e-books
#macmillan
Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to... Continue reading at Advertising Age
[ Advertising Age | 2019-07-24 20:54:06 UTC ]
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#general manager
#remain based
#publicis groupe
#leo burnett
#jessica wohl
#adrianne pasquarelli
#digital media