Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
News tagged with:
#marketing team
#open road
A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek
[ AdWeek | 2019-06-27 14:00:59 UTC ]
More news stories like this | News stories tagged with:
#raised $9
#content publisher
The 2018 Frankfurter Buchmesse Film Awards for adaptations to film and series in two categories are open for submissions to July 15. The post Frankfurter Buchmesse’s Film Awards Nominations Are Open appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-26 05:30:57 UTC ]
More news stories like this | News stories tagged with:
#open appeared
#frankfurter buchmesse
UK publishing industry revenues overall stood at £6.05bn in 2018, down 2% on the £6.15bn revenue of the previous year, according to the PA Publishing Yearbook 2018, just released. Continue reading at The Bookseller
[ The Bookseller | 2019-06-25 05:53:24 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#book market
Sweden’s Bonnier has announced a sweeping expansion in Europe of its BookBeat digital service, multiplying by seven times its former reach in terms of markets for audiobooks and ebooks. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Service Has More Than 50,000 Audiobooks and Ebooks he... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-24 12:55:40 UTC ]
More news stories like this | News stories tagged with:
#post bonnier
#porter anderson
#ebooks
#audiobook
#bonnier
Springer Nature says this is the first survey 'dedicated to understanding the views of book authors on open access across all subjects and regions.' The post In Switzerland, Springer Nature Presents Author Survey on Open Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-24 05:30:10 UTC ]
More news stories like this | News stories tagged with:
#open access
#book authors
#book author
#springer nature
Reynolds earned a standing ovation for an intensely personal keynote that touched on family, religion, his closest friends and relationships, the power of narrative, and the central, “sacred” role libraries play in people’s lives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-22 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#opening keynote
#standing ovation
#closest friends
#libraries
In his new book series, consultant Dean Foster offers practical advice for companies on how to gain cultural competency in a global marketplace. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2019-06-20 15:08:04 UTC ]
More news stories like this | News stories tagged with:
#global marketplace
#book series
The growing popularity of ebooks in Russia is prompting some publishers to look at online serialization as an option for distribution and sales, both as an offer to consumers and to writers of works in progress. The post Russian Book Market Players Explore Digital Serialization appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-20 05:30:42 UTC ]
More news stories like this | News stories tagged with:
#growing popularity
#online serialization
#ebooks
#russian book
Advantage Business Marketing—the Rockaway, N.J.-based B2B media company formerly known as Advantage Business Media until rebranding in a last-ditch pivot to marketing services a year ago—abruptly shut its doors this week, notifying its more than 50 employees that they were out of a job,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-19 21:06:21 UTC ]
More news stories like this | News stories tagged with:
#b2b publisher
#turn things
#developing story
In 2019, Indonesia was the Market Focus country at The London Book Fair. Over the year, we've worked with lots of organisations to bring Indonesian literature to the UK, and UK literature to Indonesia. Contains Strong Language / Makassar Writers Festival In June 2019, three UK poets, William... Continue reading at British Council global
[ British Council global | 2019-06-19 15:03:54 UTC ]
More news stories like this | News stories tagged with:
#cult classic
#british council
News Corp. said it is evaluating options for its News America Marketing business that could include a sale, which would leave the publisher of the Wall Street Journal and New York Post more purely focused on media while removing what’s been a troubled unit. The review of News America, which... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 20:05:16 UTC ]
More news stories like this | News stories tagged with:
#greater transparency
#consumer brands
#—bloomberg news
#news corp
Sheffield-based independent publisher Vertebrate Publishing is planning on almost doubling its staff numbers, after receiving a quarter of a million pounds in investment from entrepreneur Stephen Ross. Continue reading at The Bookseller
[ The Bookseller | 2019-06-18 13:12:31 UTC ]
More news stories like this | News stories tagged with:
#million pounds
#independent publisher
#indie publisher
Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#ncc media
#project oar
#established earlier
#yearto develop
#open standard
#delivering ads
#individual households
#smart tvs
#nbc universal
#achieve scale
#hearst
Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#ncc media
#project oar
#established earlier
#yearto develop
#open standard
#delivering ads
#individual households
#smart tvs
#nbc universal
#achieve scale
#hearst
Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#technology company
#global head
#greater good
#harper
Head of comedy tells festival that there are a ‘significant lack’ of women and an ‘awful lot’ of all-male teamsITV’s head of comedy has said she will no longer commission any show with an all-male writing team, or one that has just a “token woman”.Saskia Schuster took action after an audit of... Continue reading at The Guardian
[ The Guardian | 2019-06-18 02:45:31 UTC ]
More news stories like this | News stories tagged with:
#awful lot
At the 2019 Cannes Lions festival, the Netflix star and best-selling author charmed the ad industry, while P&G launched a new initiative it says will improve your life. For 66 years, the advertising industry has gathered in the South of France to make deals, get inspired by work from around... Continue reading at Fast Company
[ Fast Company | 2019-06-17 16:30:37 UTC ]
More news stories like this | News stories tagged with:
#tech companies
#best-selling author
Speakers at The Bookseller's Marketing and Publicity Conference 2019 share how they maintain work-life balance and keep themselves sane when the pressure gets high. Continue reading at The Bookseller
[ The Bookseller | 2019-06-16 18:11:22 UTC ]
More news stories like this | News stories tagged with:
#bookseller
“Someone Who Will Love You in All Your Damaged Glory” is a hilarious, poignant short-story collection. Continue reading at The Washington Post
[ The Washington Post | 2019-06-14 15:36:00 UTC ]
More news stories like this | News stories tagged with:
#bojack horseman
#damaged glory
In a new venture in assisted self-publishing in political books, RealClearPolitics and Gotham Ghostwriters are working with 'hybrid' publisher Amplify. The post New Imprint RealClearBooks Aims ‘To Disrupt’ the Political Market With Self-Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-13 05:50:40 UTC ]
More news stories like this | News stories tagged with:
#self-publishing appeared
#political books
#self-publish