On YouTube, Brand Fans Are Just Like Comic Geeks and Shippers

There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows, Twihards and Harry/Hermione Shippers. These are just some of the insights revealed in a new ebook published by Zefr, the fast-growing YouTube content management company that boasts of a wealth of data on how brands, and fans of brands, use the platform. Beauty Gurus include YouTube vloggers like Michelle Phan, who have built huge followings with instructional videos and other beauty-product focused fare. Sneakerheads are a Web phenomenon characterized by people, usually guys, who obsessively collect vintage sneakers.  Both Beauty Gurus and Sneakerheads like to chronicle and dramatize their shopping exploits on YouTube. Zefr's new ebook claims that YouTube is filled with such brand-passionate subgroups, which are just as obsessed as Twilight, Harry Potter and Veronica Mars fans ("Shippers" are people who root for particular romantic pairings, like say Harry Potter and Hermione Granger). "A fandom is a community based on a specific interest," said the report's author, Meredith Levine, a self-described Fanthropologist with an M.A. from UCLA in Critical Media Studies. "That interest can be a product, celebrity, destination, business, activity, you name it." Brand fans aren't that dissimilar to the vibrant communities that have built events like Comic-Con into massive... Continue reading at 'AdWeek'

[ AdWeek | 2013-10-28 00:00:00 UTC ]
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Winona Ryder Fans Celebrate New Photo Book of the ‘Eternal Cool Girl’

Fashionistas and celebrities gathered for a new book filled with candid shots of the understated Gen X star. Continue reading at The New York Times

[ The New York Times | 2023-12-05 11:00:36 UTC ]
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A Spider-Man comic that cost 12 cents in 1962 is now selling for nearly $60K in Moncton

A Moncton comic book shop is selling one of the most valuable issues of Spider-Man comics out there. The Comic Hunter in Moncton is looking for $60,000 for a copy of Amazing Fantasy #15. Continue reading at CBC

[ CBC | 2023-12-03 21:53:26 UTC ]
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Inside the 'arms race' between YouTube and ad blockers

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget

[ Engadget | 2023-12-01 14:00:31 UTC ]
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8 New Graphic Novels and Comics Out in December 2023

From manga to superhero comics to graphic novels and more, here are 8 of the best new comics and graphic novels out December 2023! Continue reading at Book Riot

[ Book Riot | 2023-11-30 11:35:00 UTC ]
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Doctor Who has left the ABC after nearly 60 years – and Russell T Davies knows some fans aren’t happy

The Doctor Who showrunner sympathises with Australian fans annoyed about its move to Disney+ but hopes the show will provide something ‘positive and optimistic’After nearly 60 years, Doctor Who is leaving Aunty and moving in with the Mouse. The much-loved British science fiction show is no... Continue reading at The Guardian

[ The Guardian | 2023-11-25 19:00:02 UTC ]
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Comic Vs. Book: TEN DAYS IN A MAD-HOUSE

Comparing the original edition of Nellie Bly's TEN DAYS IN A MAD-HOUSE with the graphic novel edition. Continue reading at Book Riot

[ Book Riot | 2023-11-24 11:31:00 UTC ]
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9 Manga and Graphic Novels for Fans of Tomorrow, and Tomorrow, and Tomorrow

Just as video games are a visual art form, so are comics! Check out these manga and graphic novels like TOMORROW, AND TOMORROW, AND TOMORROWw. Continue reading at Book Riot

[ Book Riot | 2023-11-09 11:35:00 UTC ]
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DC Compact Comics Will Reprint Popular Collections in a Smaller Size

DC Comics has launched a new graphic novel line, DC Compact Comics, which will republish "bestselling, new-reader-friendly titles" from the comics giant's backlist in a trim size more commonly associated with trade paperback novels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-06 05:00:00 UTC ]
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Keith Giffen, Comic Book Maverick for DC and Marvel, Dies at 70

A celebrated illustrator and writer, he brought sardonic wit to franchises like Justice League and to offbeat creations like Rocket Raccoon and Ambush Bug. Continue reading at The New York Times

[ The New York Times | 2023-10-30 20:42:24 UTC ]
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‘Roughing the Princess’: Taylor Swift and Travis Kelce Fanfic Angers Fans

“Roughing the Princess,” an erotic e-book inspired by an actual relationship, veered too close to reality for many of Taylor Swift’s fans. Continue reading at The New York Times

[ The New York Times | 2023-10-25 13:45:13 UTC ]
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From Asia to Latin America: Independent Comics Publishers in Frankfurt

A Frankfurt Book Fair panel on independent comics publishers highlighted the innovative ways publishers get their books to readers. The post From Asia to Latin America: Independent Comics Publishers in Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-24 11:10:56 UTC ]
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7 Tarot Decks for Sci-Fi and Superhero Fans

One can only hope that, someday, there will be a 'Star Wars' tarot. In the meantime, here are a handful of decks inspired by other major sci-fi and capes-and-tights franchises. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-24 04:00:00 UTC ]
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Frankfurt: German Comic Book Scene Grows in Partnerships

At the Frankfurt Book Fair's comics center, German publishers see growing interest from readers and are expanding into manga and manwha. The post Frankfurt: German Comic Book Scene Grows in Partnerships appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-20 12:38:10 UTC ]
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The Kids Are All Right at New York Comic Con

Young readers flocked to this year's New York Comic Con, where they snapped up early releases, giveaways, and pics with favorite creators. Behind the scenes, concerns about censorship and book banning created controversy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-18 04:00:00 UTC ]
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8 Comic Book Cover Art Collections to Please Your Eyes

Sometimes, comics covers do such a spectacular job that they deserve a whole book to themselves. That's where these books come in. Continue reading at Book Riot

[ Book Riot | 2023-10-13 10:30:00 UTC ]
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October is for Horror Fans! Here are 8 Scarily Good New Releases

Horror fans, this is the month where we all grow into our full power, and October is choc full of great new horror book releases, including Out There Screaming: An Anthology of New Black Horror edited by Jordan Peele. Continue reading at Book Riot

[ Book Riot | 2023-10-06 10:31:00 UTC ]
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K-Pop Comes to Comic Books

This fall, hit K-pop bands including BTS, ENHYPHEN, and Tomorrow x Together will make their debut in bookstores and comic shops across North America—as a trio of full-color comics from IZE Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-03 04:00:00 UTC ]
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‘Insulting’: Beano fans pour scorn on UK government advert

Anger at ‘created in London’ tagline on poster of Dennis the Menace, who was made by a cartoonist in DundeeIt was, according to Scotland’s foremost comic book creator, “madness”.Mark Millar, the writer of Kick-Ass, Jupiter’s Legacy and Ultimate X-Men, was reacting to a new billboard... Continue reading at The Guardian

[ The Guardian | 2023-09-26 12:59:20 UTC ]
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How to Open a Comic Book Store

Comic book store owners share their advice on how to open a comic book store — and how to keep it in business! Continue reading at Book Riot

[ Book Riot | 2023-09-26 10:35:00 UTC ]
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There’s never been a better time to listen to comic books

Superhero movies are a dime a dozen, but the comic book podcast is about to hit its stride. We’ve had a nice, long run of comic book movies and television shows. One after the other, with big actors and even bigger action sequences. Before the end of the year we’ll get Loki Season 2, The... Continue reading at Fast Company

[ Fast Company | 2023-09-26 05:00:00 UTC ]
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