There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows, Twihards and Harry/Hermione Shippers. These are just some of the insights revealed in a new ebook published by Zefr, the fast-growing YouTube content management company that boasts of a wealth of data on how brands, and fans of brands, use the platform. Beauty Gurus include YouTube vloggers like Michelle Phan, who have built huge followings with instructional videos and other beauty-product focused fare. Sneakerheads are a Web phenomenon characterized by people, usually guys, who obsessively collect vintage sneakers. Both Beauty Gurus and Sneakerheads like to chronicle and dramatize their shopping exploits on YouTube. Zefr's new ebook claims that YouTube is filled with such brand-passionate subgroups, which are just as obsessed as Twilight, Harry Potter and Veronica Mars fans ("Shippers" are people who root for particular romantic pairings, like say Harry Potter and Hermione Granger). "A fandom is a community based on a specific interest," said the report's author, Meredith Levine, a self-described Fanthropologist with an M.A. from UCLA in Critical Media Studies. "That interest can be a product, celebrity, destination, business, activity, you name it." Brand fans aren't that dissimilar to the vibrant communities that have built events like Comic-Con into massive... Continue reading at 'AdWeek'
[ AdWeek | 2013-10-28 00:00:00 UTC ]
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San Diego Comic-Con is a popular time to announce any big news for the geekdom, but it's also a popular time for big news to accidentally get revealed early. Today, an attendee took a photo of the booth for comic publisher Dark Horse that may have leaked plans for a remaster of two Soul Reaver... Continue reading at Engadget
[ Engadget | 2024-07-25 22:39:07 UTC ]
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It wouldn’t be San Diego Comic-Con without a little drama, some big questions, and a lot of hype. We've rounded up the big stories of this year's show—among them the show’s future in the city that gives it its name—and the top 21 panels to attend. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-23 04:00:00 UTC ]
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After topping $2 billion for the first time in 2021, sales of comics and graphic novels in North American fell 7% in 2023, to $1.87 billion, according to estimates from 'ICv2.' Despite the decline, sales remained well above 2019 levels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-16 04:00:00 UTC ]
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Big names like Ryan Estrada, Derek Kirk Kim, and Jen Wang headline a fall lineup that’s full of fresh takes on familiar coming-of-age and romance themes—plus super-futuristic mermaids. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-12 04:00:00 UTC ]
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All of the YA comics and YA nonfiction hitting shelves in July, plus your YA book news. Continue reading at Book Riot
[ Book Riot | 2024-07-11 15:45:00 UTC ]
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Wimbledon wraps up this weekend, so let's introduce ourselves to some comic book characters who live for the game! Continue reading at Book Riot
[ Book Riot | 2024-07-11 15:00:00 UTC ]
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It's time: the graphic novel adaptation of First Test by Tamora Pierce is here!! Continue reading at Book Riot
[ Book Riot | 2024-07-09 15:30:00 UTC ]
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Last fall, around the time Britney Spears’s memoir The Woman in Me was published, I went to the Brooklyn stop of Liz Phair’s 30th anniversary tour for her debut album Exile in Guyville. Exile is one of the epochal albums of the 1990s, a Gen X classic; it came out when I was a freshman […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-06-26 08:56:16 UTC ]
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The rise of artificial intelligence in our media and entertainment industries has raised a lot of concerns about programs like Open Al’s text-to-video maker Sora replacing the artistic endeavors and aspirations of humans. If those AI made movies are anything like a new brand film about the Toys... Continue reading at Engadget
[ Engadget | 2024-06-25 21:47:30 UTC ]
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We spoke with the writer tapped to adapt Neil Gaiman’s 2005 novel for comics about how he and his collaborators transformed the story into the format—even as Amazon Prime adapted it for streaming. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-21 04:00:00 UTC ]
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SDCC is a marathon of panels, signings, meetings, and sightings, and advance planning is essential to survival. If you’re lucky enough to have snagged a ticket—or your company is sending you for the first time—here are a few tips from vets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-21 04:00:00 UTC ]
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FairSquare Comics, which marked its fifth anniversary on June 20, is rebranding as FairSquare Graphics, and will launch Horny Dolphin, a new imprint dedicated to "NSFW" titles focusing on immigrant and minority voices, this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-20 04:00:00 UTC ]
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Mr. Potter narrated the epic sagas of popular comic book heroes and villains on his channel Comicstorian. Continue reading at The New York Times
[ The New York Times | 2024-06-11 20:31:26 UTC ]
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Ahead of this year's American Librarian Association conference, librarians are joining forces to seek out “the good stuff” to celebrate and sharing strategic practices to counter challenges leveraged increasingly at comics and graphic novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-07 04:00:00 UTC ]
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Comics Plus and other digital lending platforms are a growing area for the discovery and circulation of graphic novels in libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-07 04:00:00 UTC ]
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Dive into this comic anthology featuring 29 transgender and nonbinary comic artists sharing their unique coming out journeys. Continue reading at Book Riot
[ Book Riot | 2024-06-05 13:30:00 UTC ]
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In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday
[ Digiday | 2024-05-30 04:01:00 UTC ]
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His Moon Knight was a hit in the 1970s, 30 years after he began his career. Bloodshot, another popular superhero, followed two decades later. Continue reading at The New York Times
[ The New York Times | 2024-05-26 21:24:09 UTC ]
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As film and streaming studios scout comics of all genres for development, graphic novels also take inspiration from cinema—well beyond capes and tights. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
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As film and streaming studios scout comics of all genres for development, graphic novels also take inspiration from cinema—well beyond capes and tights. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
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