There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows, Twihards and Harry/Hermione Shippers. These are just some of the insights revealed in a new ebook published by Zefr, the fast-growing YouTube content management company that boasts of a wealth of data on how brands, and fans of brands, use the platform. Beauty Gurus include YouTube vloggers like Michelle Phan, who have built huge followings with instructional videos and other beauty-product focused fare. Sneakerheads are a Web phenomenon characterized by people, usually guys, who obsessively collect vintage sneakers. Both Beauty Gurus and Sneakerheads like to chronicle and dramatize their shopping exploits on YouTube. Zefr's new ebook claims that YouTube is filled with such brand-passionate subgroups, which are just as obsessed as Twilight, Harry Potter and Veronica Mars fans ("Shippers" are people who root for particular romantic pairings, like say Harry Potter and Hermione Granger). "A fandom is a community based on a specific interest," said the report's author, Meredith Levine, a self-described Fanthropologist with an M.A. from UCLA in Critical Media Studies. "That interest can be a product, celebrity, destination, business, activity, you name it." Brand fans aren't that dissimilar to the vibrant communities that have built events like Comic-Con into massive... Continue reading at 'AdWeek'
[ AdWeek | 2013-10-28 00:00:00 UTC ]
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CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently. CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently.The arrival of Dirk Gently's Holistic... Continue reading at Fast Company
[ Fast Company | 2016-10-21 00:00:00 UTC ]
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Blink Publishing has acquired The F2 World of Football from YouTube "football sensations", The F2 Freestylers. Continue reading at The Bookseller
[ The Bookseller | 2016-08-16 00:00:00 UTC ]
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Filipino man Herbert Chavez, who calls himself Superman's biggest fan, has already undergone 26 painful plastic surgery procedures to transform his Asian face into a carbon copy of his idol. Continue reading at Stuff
[ Stuff | 2016-03-06 00:00:00 UTC ]
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New research by comics analysis site Graphic Policy finds that 53% of comic book readers are now women—and they are demanding stronger female characters. The post Think More Comic Book Geeks are Guys? Think Again appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-15 00:00:00 UTC ]
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The Zack Snyder-directed 2013 film 'Man of Steel" reintroduced comic book staple Superman to filmgoing audiences. Yet the next time ol' Supes graces the silver screen, he'll be sharing the spotlight. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-10 00:00:00 UTC ]
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During a recent talk show chat, "Game of Thrones" actress Maisie Williams revealed she had listened to fans' online opinions when crafting her scrappy Arya Stark character, originally written as a left-handed swordswoman in George R.R. Martin's book series. "The fans are so die-hard; they're... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
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On Thursday YouTube celebrated the 10th anniversary of the first video being uploaded to what would become the preeminent online video service. And Facebook crashed the party.Facebook announced on Thursday a branded-video program called Anthology that will have publishers and digital video... Continue reading at Advertising Age
[ Advertising Age | 2015-04-23 00:00:00 UTC ]
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Cosplay is increasingly taking over comic conventions. Some say that's bad for artists, and even put cosplayers themselves at risk.When he was interviewed for Fast Company's story on his upcoming Marvel Cinematic universe course at the University of Baltimore, adjunct professor Arnold Blumberg... Continue reading at Fast Company
[ Fast Company | 2014-10-13 00:00:00 UTC ]
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The home of Captain America, Spider-Man, and many other beloved comic book heroes is setting them loose on the world. Hulk fans: happy.What's the sound of 8,000 beloved comic book characters storming the globe? We're about to find out.Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-01-30 00:00:00 UTC ]
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Comic-Con, which attracts more than 125,000 people over four days, is a pop culture showcase where fans of comic books and science fiction movies gather. Continue reading at Stuff
[ Stuff | 2012-07-14 00:00:00 UTC ]
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Next month, Marvel Comics will release a new application to add content enhanced with augmented reality to some of its comic books. Continue reading at PC World
[ PC World | 2012-03-26 00:00:00 UTC ]
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Fanbase Press, the Los Angeles–based comics publisher, is focusing on building a pop culture business steeped in the fan community. It's working. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-06 00:00:00 UTC ]
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This year's ICv2 Insider Talks celebrated the 50th anniversary of the direct market sales channel, even as it acknowledged graphic novels—and particularly manga—as the primary driver for growth in the comics business today, and by a significant margin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-18 04:00:00 UTC ]
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The award-winning publisher will make a range of digital titles available through Comics Plus, which offers readers simultaneous access to more than 20,000-plus digital comics, graphic novels, and manga through schools and libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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Children’s comics were a muted presence at NYCC, compared to a few years ago, but the children themselves were out in force and the floor was still filled with kid-friendly media properties based on comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-12 04:00:00 UTC ]
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While there were no big announcements, creators and publishers of middle-grade and YA graphic novels had a strong presence at the show and the recent surge in organized efforts at censorship was a major topic of panels and discussions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-27 04:00:00 UTC ]
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The digital comics service has been reborn under "mission-driven" upstart LibraryPass. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
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After a COVID-19-forced hiatus, San Diego comic book store owners are looking forward to the return of an IRL Comic-Con — even if they won't attend. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-11-24 20:45:41 UTC ]
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Here are some great comic book craft ideas for things to DIY with the comics you don’t want any more but just can’t bear to let go. Continue reading at Book Riot
[ Book Riot | 2020-08-17 10:39:00 UTC ]
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This list highlights a hero for each letter of the alphabet. From Alitha to Eijiro, check out these comic book heroes. Continue reading at Book Riot
[ Book Riot | 2020-06-23 10:36:24 UTC ]
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