On YouTube, Brand Fans Are Just Like Comic Geeks and Shippers

There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows, Twihards and Harry/Hermione Shippers. These are just some of the insights revealed in a new ebook published by Zefr, the fast-growing YouTube content management company that boasts of a wealth of data on how brands, and fans of brands, use the platform. Beauty Gurus include YouTube vloggers like Michelle Phan, who have built huge followings with instructional videos and other beauty-product focused fare. Sneakerheads are a Web phenomenon characterized by people, usually guys, who obsessively collect vintage sneakers.  Both Beauty Gurus and Sneakerheads like to chronicle and dramatize their shopping exploits on YouTube. Zefr's new ebook claims that YouTube is filled with such brand-passionate subgroups, which are just as obsessed as Twilight, Harry Potter and Veronica Mars fans ("Shippers" are people who root for particular romantic pairings, like say Harry Potter and Hermione Granger). "A fandom is a community based on a specific interest," said the report's author, Meredith Levine, a self-described Fanthropologist with an M.A. from UCLA in Critical Media Studies. "That interest can be a product, celebrity, destination, business, activity, you name it." Brand fans aren't that dissimilar to the vibrant communities that have built events like Comic-Con into massive... Continue reading at 'AdWeek'

[ AdWeek | 2013-10-28 00:00:00 UTC ]
News tagged with: #hermione granger #fully formed

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Comics vs Coronavirus: Followup with Comics Retailers

PW’s annual comics retailer survey was published just as the virus began to disrupt the U.S. comics and book marketplace. However, since the feature was published, the pandemic has hit the country head on, forcing many comics and book retailers to close, at least temporarily. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-01 04:00:00 UTC ]
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New comic book shipments are delayed. But you can still support local comic shops

Diamond Comic Distributors has announced it will not be shipping new comic books to retailers "until further notice" due to the coronavirus outbreak. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-03-25 00:11:33 UTC ]
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Diamond Halts Shipments of New Comics to Comics Shops

Diamond Comic Distributors, the largest distributor of comics in North America, announced that it will cease the delivery of weekly published comics until further notice. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-24 04:00:00 UTC ]
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The Perfect Books and Comics for Comic Con Lovers

Last fall, I went to my first Comic Con, New York Comic Con, and needless to say, it did not ... Continue reading at Book Riot

[ Book Riot | 2019-07-05 10:33:23 UTC ]
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Comic Conference for Educators and Librarians at Comic-Con

Once again SDCC is teaming up with the San Diego Public Library to host the annual Comic Conference for Educators and Librarians, a free five-day conference on graphic novels and libraries, held during SDCC, Wednesday–Sunday, July 17–21. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-05 04:00:00 UTC ]
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Brand RX part two: The state of brand safety one year later

It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday

[ Digiday | 2018-11-17 00:00:00 UTC ]
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On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities

Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
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Comics in Libraries and Schools at San Diego Comic-Con 2017

A select listing of panels for each day of the Comic Conference for Librarians and Educators, to be held July 19–23. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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British Comics Publishers in a Changing Marketplace: ‘We Want To Do More Comics’

'Comics are one of the few things that kids get to choose themselves,' says one panelist at London Book Fair, as British comics publishers talk transition. The post British Comics Publishers in a Changing Marketplace: ‘We Want To Do More Comics’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-22 00:00:00 UTC ]
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Kids' Comics at New York Comic Con: Super Hero Girls to Big Nate

This year's New York Comic Con featured plenty of children's comics – and plenty of children. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-13 00:00:00 UTC ]
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New Children's, YA Comics and Imprints Debut at Comic-Con 2016

From Comic-Con guests like Cece Bell and Noelle Stevenson to the debut of new series and new imprints, children's and YA graphic novels continue to have a strong presence at the mammoth pop culture festival. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-26 00:00:00 UTC ]
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If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots?

Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
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Kids Comic Con: Celebrating 10 Years of Kids and Comics in the Bronx

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[ Publishers Weekly | 2016-04-26 00:00:00 UTC ]
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Small Format Comics Make a Splash at Comic Arts Brooklyn

Daniel Clowes didn't finish his new graphic novel in time for Comic Arts Brooklyn, but everyone came away happy any way. The weekend small press show also offered appearances by Jillian Tamaki, Charles Burns, Yumi Sakugawa, Andrea Tsurumi, and Denis Kitchen. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-10 00:00:00 UTC ]
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Keeping the Comics in Comic Con

In recent years, as comics conventions become a showcase more for media properties, costumes, and celebrities, the question is whether there is still room for comics at Comic Con. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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San Diego Comic-Con 2015: Is Comic-Con Too Big for Small Publishers?

With Comic-Con International: San Diego (informally known as SDCC) a week away, its staff and comics publishers are grappling with critical questions about the value and location of the country’s largest comics and pop culture convention. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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No Shortage of Kids' Comics at New York Comic Con

Remember when comics grew up and got serious? Publishers have come full circle and now cater to young readers with new comics and graphic novels and tie-ins to old favorites. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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Vertical Inc. Debuts New Comics Line at New York Comic Con 2014

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[ Publishers Weekly | 2014-10-11 00:00:00 UTC ]
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July 2014 is the most profitable month ever in comic book history, and comics are only getting bigger

With the success of movies like 'Guardians of the Galaxy,' and more ways to buy comics than ever before, the industry is growing rapidly. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-14 00:00:00 UTC ]
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Did Comics Take Back Comic-Con?

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[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
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