There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows, Twihards and Harry/Hermione Shippers. These are just some of the insights revealed in a new ebook published by Zefr, the fast-growing YouTube content management company that boasts of a wealth of data on how brands, and fans of brands, use the platform. Beauty Gurus include YouTube vloggers like Michelle Phan, who have built huge followings with instructional videos and other beauty-product focused fare. Sneakerheads are a Web phenomenon characterized by people, usually guys, who obsessively collect vintage sneakers. Both Beauty Gurus and Sneakerheads like to chronicle and dramatize their shopping exploits on YouTube. Zefr's new ebook claims that YouTube is filled with such brand-passionate subgroups, which are just as obsessed as Twilight, Harry Potter and Veronica Mars fans ("Shippers" are people who root for particular romantic pairings, like say Harry Potter and Hermione Granger). "A fandom is a community based on a specific interest," said the report's author, Meredith Levine, a self-described Fanthropologist with an M.A. from UCLA in Critical Media Studies. "That interest can be a product, celebrity, destination, business, activity, you name it." Brand fans aren't that dissimilar to the vibrant communities that have built events like Comic-Con into massive... Continue reading at 'AdWeek'
[ AdWeek | 2013-10-28 00:00:00 UTC ]
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The VP of inclusive network sales writes about helping marketers connect with diverse audiences. Continue reading at Advertising Age
[ Advertising Age | 2023-09-22 09:46:02 UTC ]
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This month, Penguin released the three latest titles in its Penguin Classics Marvel Collection. We spoke with the series editor, Ben Saunders, and two authors who wrote forewords to the books, Jerry Craft and Rainbow Rowell, about the importance of enshrining comics in the literary canon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-20 04:00:00 UTC ]
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Bluebird, who were due to publish Brand’s new self-help book in December, took the decision in light of ‘very serious allegations’The publisher of one of Russell Brand’s books has said that it is pausing all future publishing of books by the comedian after he was accused of rape and sexual... Continue reading at The Guardian
[ The Guardian | 2023-09-18 14:31:47 UTC ]
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Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at Advertising Age
[ Advertising Age | 2023-09-15 18:24:18 UTC ]
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The biggest pop culture fan event in North America returns to new fandoms and a fast-changing pop culture events industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-15 04:00:00 UTC ]
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This year's Small Press Expo Ignatz Awards struck a note of solidarity and defiance against censorship. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-13 04:00:00 UTC ]
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The films of Hayao Miyazaki are truly exceptional! These manga & graphic novels tap into that Miyazaki magic, including Alice in Kyoto Forest by Mai Mochizuki, illustrated by Haruki Niwa, Continue reading at Book Riot
[ Book Riot | 2023-09-11 10:34:00 UTC ]
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The history of comics is closely tied to the involvement of Jewish creators, who have had an enormous impact on the medium over the last 90 years. Continue reading at The Conversation
[ The Conversation | 2023-08-30 15:27:34 UTC ]
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This unique comic book stores across the United States have so much more to offer than just comics. Continue reading at Book Riot
[ Book Riot | 2023-08-29 10:30:00 UTC ]
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Nielsen guarantees will remain an option, at least for now, as YouTube joins Amazon in alt currency movement. Continue reading at Advertising Age
[ Advertising Age | 2023-08-21 09:00:00 UTC ]
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Matildas fans hit paywall as part of News Corp subscription drive. Plus: AFR retracts piece after confusion about Bridget McKenzieFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastChannel Seven enjoyed historic... Continue reading at The Guardian
[ The Guardian | 2023-08-18 01:59:54 UTC ]
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The Iranian-French author of 'Persepolis,' which celebrates its 20th anniversary with a new edition, discusses her shift from comics to film, the banning of books in America, and her pride in Iran's young revolutionaries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-16 04:00:00 UTC ]
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Despite recent stories about the popularity of BookTok, Neilsen’s survey found more of those aged between 14-25 searched YouTube for new reads YouTube trumps TikTok as the most popular online platform for young people to discover new books, according to a report by Nielsen BookData.Nielsen,... Continue reading at The Guardian
[ The Guardian | 2023-08-07 14:48:11 UTC ]
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Adrian Tomine adapted his graphic novel 'Shortcomings' into a film directed by Randall Park, resulting in an effective, at times transgressive rom-com Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-04 20:10:33 UTC ]
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At a glance ProsResolutions up to 8K possible, direct extraction of MP3 filesConsNo downloading of videos behind paywallsOur VerdictThe Video and Audio Downloader Pro 2 is easy to use and useful, especially for users of public service media libraries. Watching videos offline has evolved... Continue reading at PC World
[ PC World | 2023-08-04 16:46:51 UTC ]
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Superhero comics go through a lot of villains of the week. Here are some of the comic book villains you've probably forgotten. Continue reading at Book Riot
[ Book Riot | 2023-08-03 10:36:00 UTC ]
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At a glance ProsResolutions up to 8K possible, direct extraction of MP3 filesConsNo downloading of videos behind paywallsOur VerdictThe Video and Audio Downloader Pro 2 is easy to use and useful, especially for users of public service media libraries. Watching videos offline has evolved... Continue reading at PC World
[ PC World | 2023-07-31 17:44:06 UTC ]
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Superstars Junji Ito and Makoto Yukimura drew enthusiastic crowds at this year's con. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-27 04:00:00 UTC ]
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Strollers were a common sight in the aisles at San Diego Comic-Con as kids and teens joined parents in cosplay and lined up to meet cartoonists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-26 04:00:00 UTC ]
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With the SAG-AFTRA strike preventing actors from attending this year's San Diego Comic-Con, the spotlight fell on cartoonists, much to the delight of publishers and creators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-25 04:00:00 UTC ]
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