There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows, Twihards and Harry/Hermione Shippers. These are just some of the insights revealed in a new ebook published by Zefr, the fast-growing YouTube content management company that boasts of a wealth of data on how brands, and fans of brands, use the platform. Beauty Gurus include YouTube vloggers like Michelle Phan, who have built huge followings with instructional videos and other beauty-product focused fare. Sneakerheads are a Web phenomenon characterized by people, usually guys, who obsessively collect vintage sneakers. Both Beauty Gurus and Sneakerheads like to chronicle and dramatize their shopping exploits on YouTube. Zefr's new ebook claims that YouTube is filled with such brand-passionate subgroups, which are just as obsessed as Twilight, Harry Potter and Veronica Mars fans ("Shippers" are people who root for particular romantic pairings, like say Harry Potter and Hermione Granger). "A fandom is a community based on a specific interest," said the report's author, Meredith Levine, a self-described Fanthropologist with an M.A. from UCLA in Critical Media Studies. "That interest can be a product, celebrity, destination, business, activity, you name it." Brand fans aren't that dissimilar to the vibrant communities that have built events like Comic-Con into massive... Continue reading at 'AdWeek'
[ AdWeek | 2013-10-28 00:00:00 UTC ]
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With Comic-Con International: San Diego (informally known as SDCC) a week away, its staff and comics publishers are grappling with critical questions about the value and location of the country’s largest comics and pop culture convention. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Remember when comics grew up and got serious? Publishers have come full circle and now cater to young readers with new comics and graphic novels and tie-ins to old favorites. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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At New York Comic Con, Vertical Inc., a New York City publisher specializing in Japanese prose works and manga, announced plans to launch Vertical Comics, a new imprint focused solely on manga and anime-related titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-11 00:00:00 UTC ]
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With the success of movies like 'Guardians of the Galaxy,' and more ways to buy comics than ever before, the industry is growing rapidly. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-14 00:00:00 UTC ]
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The circus came to town, yet again: this year’s Comic-Con: International ran from Wednesday through Sunday, July 23–27 and brought 130,000 attendees, hundreds of exhibitors, and thousands of professionals to San Diego, Calif. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
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#san diego
Scholastic’s Graphix imprint celebrated its 10th anniversary while Abrams, IDW, Viz, and Papercutz showcased old and new kids' and YA properties at this year’s San Diego Comic-Con International. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-29 00:00:00 UTC ]
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Overwhelmed by all the programming at Comic-Con this year? Here are our picks for the best comcis panels, and a list of where to find PW’s own Heidi MacDonald and Calvin Reid at the show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-22 00:00:00 UTC ]
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WIRED's special correspondent Cara Santa Maria hits the convention floor in search of the strangest comics ever published. Yep, DC actually put out a Superman vs. Muhammad Ali book in the late '70s. Super weird! Continue reading at Wired
[ Wired | 2013-07-21 00:00:00 UTC ]
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Gerard Jones, author of 'Men of Tomorrow: Geeks, Gangsters, and the Birth of the Comic Book,' explains the origins of comic books, the hardships they went through, and where they are apt to go next. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-20 00:00:00 UTC ]
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Tuesday morning Amazon Publishing announced a new comics and graphic novel imprint, Jet City Comics. It will publish graphic novels by George R.R. Martin, of "Game of Thrones" fame and others.It was only yesterday that I asked my editor when Comic-Con begins, because the comics-related... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-09 00:00:00 UTC ]
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NBCUniversal, one of the world’s premier media and entertainment companies, has partnered with digital publisher Lion Forge Comics to develop licensed comic books based on popular TV shows from the 1980s and 90s. Under the agreement license ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-02 00:00:00 UTC ]
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The only book prize known to be handing a pig to its winner, the Bollinger Everyman Wodehouse Prize announces its shortlist. The post UK: Bollinger Everyman Wodehouse’s Comic Fiction Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-11-22 19:58:08 UTC ]
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Tara Booth’s new graphic memoir is an eccentric and colorful psychological self-portrait with dazzling visual impact and an engaging and idiosyncratic sense of humor. A ten-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-13 05:00:00 UTC ]
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DC will expand its DC Compact Comics line, which republishes “bestselling, new-reader-friendly titles” from the comics giant's backlist in a full-color, 5.5” x 8.5” trim size priced at $9.99, next year, adding 15 more titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-13 05:00:00 UTC ]
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We have Spider-Man updates, Kelsey Impicciche's forthcoming book, and more book news to have on your radar! Continue reading at Book Riot
[ Book Riot | 2024-11-12 11:30:00 UTC ]
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Publishers continue to invest in webcomics, finding that fans of online content will still buy the memento that is a bound book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Continue reading at Digiday
[ Digiday | 2024-11-07 05:01:00 UTC ]
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Publisher ‘profoundly sorry’ for hurt caused by Spirou and the Blue Gorgon as it recalls 30,000 copies from shopsA comic book has been withdrawn from sale by its Belgian publisher after an outcry over racist depictions of black people and “hyper-sexualised” images of women.The publisher Dupuis... Continue reading at The Guardian
[ The Guardian | 2024-11-05 13:10:34 UTC ]
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Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and... Continue reading at AdWeek
[ AdWeek | 2024-11-04 19:20:03 UTC ]
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For Robin Wall Kimmerer’s lecture in Norman, Okla., on November 1, the first day of Native American Heritage Month, Scribner arranged an exclusive shipment of her forthcoming book 'The Serviceberry,' which publishes on November 19. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-04 05:00:00 UTC ]
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