There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows, Twihards and Harry/Hermione Shippers. These are just some of the insights revealed in a new ebook published by Zefr, the fast-growing YouTube content management company that boasts of a wealth of data on how brands, and fans of brands, use the platform. Beauty Gurus include YouTube vloggers like Michelle Phan, who have built huge followings with instructional videos and other beauty-product focused fare. Sneakerheads are a Web phenomenon characterized by people, usually guys, who obsessively collect vintage sneakers. Both Beauty Gurus and Sneakerheads like to chronicle and dramatize their shopping exploits on YouTube. Zefr's new ebook claims that YouTube is filled with such brand-passionate subgroups, which are just as obsessed as Twilight, Harry Potter and Veronica Mars fans ("Shippers" are people who root for particular romantic pairings, like say Harry Potter and Hermione Granger). "A fandom is a community based on a specific interest," said the report's author, Meredith Levine, a self-described Fanthropologist with an M.A. from UCLA in Critical Media Studies. "That interest can be a product, celebrity, destination, business, activity, you name it." Brand fans aren't that dissimilar to the vibrant communities that have built events like Comic-Con into massive... Continue reading at 'AdWeek'
[ AdWeek | 2013-10-28 00:00:00 UTC ]
News tagged with:
#hermione granger
#fully formed
As the result of a new publishing partnership between Oni and the family of the late William M. Gaines, the pioneering genre comics publisher will relaunch in summer 2024 with two news series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-19 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#oni press
#publishing partnership
The acclaimed comics writer is expanding his Tiny Onion brand into an independent production house, which will operate like a book packager, managing Tynion’s creations and working with other creators on their own projects. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-16 05:00:00 UTC ]
More news stories like this | News stories tagged with:
For nearly a decade, Z2 Comics has worked to merge the twin fandoms, collaborating with musicians to produce titles that coexist with their musical work. The result: books that act as bridges between mediums. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#z2 comics
The first day of the ABA's annual conference tackled topics including the basics of bookselling, marketing and media strategies for booksellers in the digital age, and how publishers can make booksellers' lives easier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital age
Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new... Continue reading at AdWeek
[ AdWeek | 2024-02-07 19:31:31 UTC ]
More news stories like this | News stories tagged with:
#barnes
The market for bédé visual storytelling almost doubled over the course of the pandemic, but can the birthplace of Asterix continue to nurture creators?Like thousands of French people, Sylvie Pinault discovered comic books during the pandemic. Though bandes dessinées – literally meaning “drawn... Continue reading at The Guardian
[ The Guardian | 2024-02-06 14:00:36 UTC ]
More news stories like this | News stories tagged with:
#big publishers
#graphic novel
Award marks first time a British artist and author has won Grand Prix at International Comics festival in AngoulêmeThe graphic novelist Posy Simmonds has won the Grand Prix at France’s Angoulême International Comics festival – the first time a British artist and author has been awarded the... Continue reading at The Guardian
[ The Guardian | 2024-01-24 17:52:58 UTC ]
More news stories like this | News stories tagged with:
#british artist
#prestigious prize
#lifetime achievement
#graphic novel
One in four books sold in France is a graphic novel. Increasingly, those include nonfiction works by journalists and historians. Continue reading at The New York Times
[ The New York Times | 2024-01-24 05:01:16 UTC ]
More news stories like this | News stories tagged with:
#books sold
Novel with author China Miéville thrills everyone from ardent followers to big publishersPenguin is cock-a-hoop, and Waterstones, tweeting the latest literary news, uncovered multiple gifs on a theme I’d never encountered before: “Take my money”. Please, begged the fan army, take my money and... Continue reading at The Guardian
[ The Guardian | 2024-01-12 17:38:10 UTC ]
More news stories like this | News stories tagged with:
#fans react
#keanu reeves
#british author
Riding a rising tide of successful streaming adaptations that have updated the iconic comics brand—including last December's Hindi-language musical comedy film, 'The Archies'—the future of Archie Comics has never been brighter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-10 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#archie comics
#rising tide
British influencer posted a weekly video for 10 years, about everything from pegasus crossings to the National GridTen years ago, Tom Scott held up his phone camera and recorded a 90-second video about traffic lights on bridleways. In Britain, we have pelican crossings, toucan crossings and... Continue reading at The Guardian
[ The Guardian | 2024-01-05 12:00:22 UTC ]
More news stories like this | News stories tagged with:
#phone camera
#puffin
More growth in the seemingly unstoppable manga category and the ongoing struggles of librarians and comics retailers were among our most read stories on comics and graphic novels this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-20 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#comics retailers
#read stories
#graphic novels
#manga
Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
More news stories like this | News stories tagged with:
#video content
#associate director
#digital media
Pursuing its strategy of seeking to further leverage IP, China Literature, China's dominant online publishing and e-book company, has bought Tencent Animation and Comics for 600 million yuan (US$83.6 million). Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-13 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#china literature
#e-book
#online publishing
Comic book fans (and some creators) too often use nostalgia as a cudgel, but that doesn't mean it has to be the industry's kryptonite. Continue reading at Book Riot
[ Book Riot | 2023-12-12 11:30:00 UTC ]
More news stories like this | News stories tagged with:
#comic book
We love a good comic book holiday special, and these are 12 of the best to enjoy this season—and beyond. Continue reading at Book Riot
[ Book Riot | 2023-12-08 11:34:00 UTC ]
More news stories like this | News stories tagged with:
#comic book
Fashionistas and celebrities gathered for a new book filled with candid shots of the understated Gen X star. Continue reading at The New York Times
[ The New York Times | 2023-12-05 11:00:36 UTC ]
More news stories like this | News stories tagged with:
#book filled
#photo book
A Moncton comic book shop is selling one of the most valuable issues of Spider-Man comics out there. The Comic Hunter in Moncton is looking for $60,000 for a copy of Amazing Fantasy #15. Continue reading at CBC
[ CBC | 2023-12-03 21:53:26 UTC ]
More news stories like this | News stories tagged with:
#comic book
YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
More news stories like this | News stories tagged with:
#open source
#current situation
#bottom line
#unique position
#digital publishers