There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows, Twihards and Harry/Hermione Shippers. These are just some of the insights revealed in a new ebook published by Zefr, the fast-growing YouTube content management company that boasts of a wealth of data on how brands, and fans of brands, use the platform. Beauty Gurus include YouTube vloggers like Michelle Phan, who have built huge followings with instructional videos and other beauty-product focused fare. Sneakerheads are a Web phenomenon characterized by people, usually guys, who obsessively collect vintage sneakers. Both Beauty Gurus and Sneakerheads like to chronicle and dramatize their shopping exploits on YouTube. Zefr's new ebook claims that YouTube is filled with such brand-passionate subgroups, which are just as obsessed as Twilight, Harry Potter and Veronica Mars fans ("Shippers" are people who root for particular romantic pairings, like say Harry Potter and Hermione Granger). "A fandom is a community based on a specific interest," said the report's author, Meredith Levine, a self-described Fanthropologist with an M.A. from UCLA in Critical Media Studies. "That interest can be a product, celebrity, destination, business, activity, you name it." Brand fans aren't that dissimilar to the vibrant communities that have built events like Comic-Con into massive... Continue reading at 'AdWeek'
[ AdWeek | 2013-10-28 00:00:00 UTC ]
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While many Potterheads celebrated reports of HBO Max show, some feel it would be tainted by JK Rowling’s stance on genderAt Platform 9 3/4 in King’s Cross station, Harry Potter devotees from around the world gathered to take their picture in front of one of the book’s most celebrated... Continue reading at The Guardian
[ The Guardian | 2023-04-09 14:00:03 UTC ]
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Pollack, who created the first mainstream transgender superhero, Kate Godwin, had been fighting Hodgkin’s lymphomaRachel Pollack, award-winning author, leading authority on tarot and the occult, trans activist and comic-book writer who created the first mainstream transgender superhero, has died... Continue reading at The Guardian
[ The Guardian | 2023-04-08 10:45:56 UTC ]
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Jacqueline Holland, author of 'The God of Endings,' discusses convention-defying vampire novels—and no, 'Twilight' is not on the list. Come bask in the sunlight, eat some garlic pizza, and learn the rules of vampirism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-07 04:00:00 UTC ]
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Call or swing by your local comic book shop and add these great books to your pull list. Here are 1 new comics to read in April 2023. Continue reading at Book Riot
[ Book Riot | 2023-04-05 10:30:00 UTC ]
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If you're looking to get a tween or teen into comics, here are the 8 most popular graphic novels with our high school comic book club, including The Witch Boy by Molly Ostertag. Continue reading at Book Riot
[ Book Riot | 2023-03-28 10:32:00 UTC ]
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Superheroes aren't limited to comic books. Read your way into these novels starring comic book heroes. Continue reading at Book Riot
[ Book Riot | 2023-03-03 11:32:00 UTC ]
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Union members of comics publisher Image Comics voted overwhelmingly in favor of its first-ever contract. The staffers are members of Comic Book Workers United, a new affiliate of the Communications Workers of America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-03 05:00:00 UTC ]
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Booksellers talk shop about how comics sales—and store management challenges—grew in 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-03 05:00:00 UTC ]
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If the directors of superhero movies are considered auteurs, why aren’t the writers and artists who created the comics they’re based on? Continue reading at The Conversation
[ The Conversation | 2023-02-20 19:01:51 UTC ]
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Now in its third year, Comics Plus counts more than 2,500 customers, who enjoy access to a large and growing catalog. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
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Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company
[ Fast Company | 2023-01-24 08:00:00 UTC ]
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Scandal and despair hit the romance community when Susan Meachen was purportedly bullied into suicide. Was it a hoax?In 2020 the tightly knit and passionate world of self-published romance literature was shocked by the news that the novelist Susan Meachen, following bullying by other writers,... Continue reading at The Guardian
[ The Guardian | 2023-01-14 10:00:06 UTC ]
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After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company
[ Fast Company | 2023-01-13 04:30:00 UTC ]
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Explosive growth in the popularity of manga; librarians organize to fight censorship; and the impact of the book format on comics publishing were among the most-read stories on comics and graphic novels published by 'PW' in 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-04 05:00:00 UTC ]
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Marvel says the key priorities of its licensed publishing team are preserving the brand’s history and expanding its presence in the education and library market, Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-30 05:00:00 UTC ]
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Stan Lee deserves his place in the pantheon of great pop culture architects, but his Marvel characters did more than just entertain – they actively fought against prejudice. Continue reading at The Conversation
[ The Conversation | 2022-12-27 09:02:59 UTC ]
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The end of the year has produced a spike in financial troubles that include at least four independent comics publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-22 05:00:00 UTC ]
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Writing a comic with the moral of “Hey, you know who sucks? Comic book readers.” seems like a strange way to address your audience! Continue reading at Book Riot
[ Book Riot | 2022-12-20 11:32:00 UTC ]
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Author says he will remain faithful to the characters in 40th volume of series, due out next yearThe French comic book series Asterix will turn a new page for its forthcoming 40th volume, with a new writer chosen to pen next year’s instalment, the publisher has said.The French novelist and comic... Continue reading at The Guardian
[ The Guardian | 2022-12-20 08:21:03 UTC ]
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