Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at 'Advertising Age'

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
News tagged with: #make money #nielsen

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BA 'concerned' by postponement of business rates revaluation

The Booksellers Association has said it is concerned by the government's decision to postpone its planned business rates revaluation. Continue reading at The Bookseller

[ The Bookseller | 2020-05-07 01:50:55 UTC ]
More news stories like this | News stories tagged with: #booksellers association

8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales

In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek

[ AdWeek | 2020-05-01 20:05:11 UTC ]
More news stories like this | News stories tagged with: #sports fans #nielsen

Harlequin Introduces Larger Mass Market Paperback

Harlequin is introducing a new size for its mass market paperbacks, the Mass Market Paperback Max. All Max titles will have a larger trim size than standard mass market and premium mass market formats, and will be priced at $9.99. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
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Bloomsbury promotes Knight and recruits Wilks to sales teams

Bloomsbury Publishing has promoted Sarah Knight to UK adult sales director and recruited Sally Wilks from HarperCollins Children's Books to be its UK children’s sales director. Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 15:45:01 UTC ]
More news stories like this | News stories tagged with: #sales teams #bloomsbury publishing #harpercollins children #uk children #sales director #harpercollins #bloomsbury

Nielsen: TV-Related Tweets Are Up Nearly Across the Board During Covid-19

Tweets about television are up in nearly every category from March 1 through April 15 compared with the same time last year, largely driven by the coronavirus pandemic, Nielsen found in a study, but one category stands out as a glaring exception: sports. Nielsen Social Content Ratings found that... Continue reading at AdWeek

[ AdWeek | 2020-04-28 12:05:23 UTC ]
More news stories like this | News stories tagged with: #nielsen found #largely driven #coronavirus pandemic #nielsen

Coronavirus Worklife: Italy’s Third Publisher, Giunti, Begins Gradual Reopening

Having taken a major stake in the UK-based Quarto Group, Florence's Giunti Editore is 'doing everything possible' to give workers a safe return. The post Coronavirus Worklife: Italy’s Third Publisher, Giunti, Begins Gradual Reopening appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-27 13:24:01 UTC ]
More news stories like this | News stories tagged with: #coronavirus worklife #major stake #quarto

Kensington to Introduce Larger Mass Market Format

This bigger mass market paperback will make “for a more comfortable reading experience," said Kensington CEO Steve Zacharius, who noted that, with sales of the traditional format in steady decline, he believes the larger size could revitalize the format. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional format #steady decline

This autumn will be 'tough', Bookseller's marketing and publicity webinar hears

The marketing and publicity director of Simon & Schuster UK has advised industry workers to "be patient and realistic, because it's going to be tough in September". Continue reading at The Bookseller

[ The Bookseller | 2020-04-21 03:04:00 UTC ]
More news stories like this | News stories tagged with: #publicity director

Greg James and Chris Smith team up with National Literacy Trust to launch new series

The National Literacy Trust's new Author of the Week series will kick off with Greg James and Chris Smith, authors of the Kid Normal series. Continue reading at The Bookseller

[ The Bookseller | 2020-04-20 21:56:16 UTC ]
More news stories like this | News stories tagged with: #greg james #chris smith

Coronavirus: Germany Is To Follow Italy in Potential Bookstore Openings

Exemplary among many markets for its early testing and responsible distancing regulations, Germany looks will let bookstores begin reopening Monday. The post Coronavirus: Germany Is To Follow Italy in Potential Bookstore Openings appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-16 15:02:15 UTC ]
More news stories like this | News stories tagged with: #post coronavirus #bookstore

Generational Marketing Myths from Boomers to Gen Z

For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age

[ Advertising Age | 2020-04-14 14:00:00 UTC ]
More news stories like this | News stories tagged with: #digital video #major factor #retain control #social networks #watch shows #management consultant #digital content

Here's what Tampa Bay universities and colleges are doing to help fight coronavirus

University of South Florida The region's biggest research institution is tackling coronavirus on many fronts. USF Libraries has created a map that updates in real-time with the number of coronavirus cases and deaths, breaking down those statistics further into residential status, sex and age.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-04-09 16:01:39 UTC ]
More news stories like this | News stories tagged with: #tackling coronavirus #south florida #usf libraries #libraries

Mrs Hinch dust-busts into the top spot, with Nielsen data still incomplete

Mrs Hinch's The Little Book of Lists (Michael Joseph) has swept straight into the UK Official Top 50 number one spot, ending the four-week reign of Hilary Mantel's The Mirror and the Light (Fourth Estate) at the top. Continue reading at The Bookseller

[ The Bookseller | 2020-04-07 17:08:28 UTC ]
More news stories like this | News stories tagged with: #sthe mirror #nielsen data #mrs hinch #hilary mantel #lightfourth estate #nielsen

B&NE Furloughs College Store Employees

After closing most of its college campus stores, Barnes & Noble Education has furloughed "the majority of the [Barnes & Noble College] workforce and a select number of employees from the company’s other segments,” the company said in a memo. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #select number

Tony Robinson reads Goblin Market for isolation project PoetryGeneration

Ellie Levenson, author and owner of Fisherton Press, has launched online poetry project PoetryGeneration.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-05 19:23:26 UTC ]
More news stories like this | News stories tagged with: #fisherton press

Orion bags 'achingly funny' debut from HarperCollins marketer

Orion has bagged the "visceral, sharp and achingly funny" debut of Kirsty Capes, a 26-year-old marketer at HarperCollins. Continue reading at The Bookseller

[ The Bookseller | 2020-03-27 06:01:58 UTC ]
More news stories like this | News stories tagged with: #harpercollins

Squad Goals: Sports Books 2020

No longer relegated to the sidelines, sports titles by and about women take the field. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-27 04:00:00 UTC ]
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China Bestsellers February 2020: A Market Stilled by Contagion

While China's bestseller charts typically feature new releases, under the coronavirus outbreak, the lists have gone into a kind of lockdown of their own. The post China Bestsellers February 2020: A Market Stilled by Contagion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-25 14:23:29 UTC ]
More news stories like this | News stories tagged with: #coronavirus outbreak #bestseller charts

At the Very Beginning of the Great Alaska Earthquake

Snow was falling as Genie turned right on C Street and headed downtown to the bookstore with Wins. The city was quiet. Most people had already left work for the start of the holiday weekend. The Salvation Army had just concluded its Good Friday worship. Volunteers at the Third Avenue Elks Club... Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-24 08:48:38 UTC ]
More news stories like this | News stories tagged with: #holiday weekend #bookstore

Mantel maintains top spot as print market hangs on

Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the UK Official Top 50 number one spot for a third week running, selling 30,280 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-03-23 20:03:58 UTC ]
More news stories like this | News stories tagged with: #hilary mantel #sthe mirror #lightfourth estate #week running #nielsen bookscan #nielsen