Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at 'Advertising Age'

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
News tagged with: #make money #nielsen

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Promotions for Transworld's editorial team

Transworld has unveiled a number of promotions across the editorial team including Lizzy Goudsmit stepping up to senior commissioning editor. Continue reading at The Bookseller

[ The Bookseller | 2019-12-17 07:56:23 UTC ]
More news stories like this | News stories tagged with: #editorial team

Fury and Stokes longlisted for Telegraph Sports Book Awards 2020

Tyson Fury and Ben Stokes have been longlisted for Autobiography of the Year at the Telegraph Sports Book Awards 2020. Continue reading at The Bookseller

[ The Bookseller | 2019-12-16 23:09:52 UTC ]
More news stories like this | News stories tagged with: #tyson fury #sports book

BA concerned as Scottish Parliament considers 'retrograde' change to business rates

The Scottish Parliament is considering plans to give local authorities more control over business rates, sparking "extreme concern" from the Booksellers Association.  Continue reading at The Bookseller

[ The Bookseller | 2019-12-16 03:18:34 UTC ]
More news stories like this | News stories tagged with: #business rates #booksellers association

Vintage teams up with Football Beyond Borders for school poetry session

Vintage Books and education charity Football Beyond Borders have teamed up for a poetry and spoken word session for footballer Eniola Aluko’s new book, They Don’t Teach This (Yellow Jersey). Continue reading at The Bookseller

[ The Bookseller | 2019-12-15 18:45:26 UTC ]
More news stories like this | News stories tagged with: #vintage books

Cotton and Hodder's Aspinall join HQ fiction team

Cicely Aspinall is leaving Hodder to join HQ as senior commissioning editor for fiction, while HarperFiction’s Finn Cotton has also been appointed to the team. Continue reading at The Bookseller

[ The Bookseller | 2019-12-12 05:50:11 UTC ]
More news stories like this | News stories tagged with: #join hq #hodder

These TV Series, Specials and Sporting Events Were 2019’s Most Social

Game of Thrones went out in a blaze of glory, and it did so on social platforms, as well, as Nielsen Social Content Ratings pegged it as the most social primetime TV series of 2019. The HBO drama blew away the competition with an average of 5.329 million social interactions per episode,... Continue reading at AdWeek

[ AdWeek | 2019-12-11 21:10:10 UTC ]
More news stories like this | News stories tagged with: #social platforms #tv series #nielsen

Lucy Wyndham-Read | 'I hated sport at school'

With a massive online following, Lucy Wyndham-Read could be on the verge of publishing success with her book based on a seven-minute workout. Continue reading at The Bookseller

[ The Bookseller | 2019-12-11 13:21:47 UTC ]
More news stories like this | News stories tagged with: #publishing success #book based

HarperCollins Christian Publishing's Leadership Team

Following a series of promotions at HarperCollins Christian Publishing, PW has compiled a list of the leadership team at HCCP and its Zondervan and Thomas Nelson subsidiaries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #leadership team #harpercollins

B&N Education to Begin Strategic Review

Barnes & Noble Education's board has approved the hiring of a financial advisor to help the company review its strategic options as it continues look for ways to keep pace with a rapidly changing market for college materials. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #bn education #financial advisor #strategic options

Hamilton becomes first three-time William Hill Sports Book of the Year winner

Duncan Hamilton has become the first person to win the William Hill Sports Book of the Year three times after he scooped the 2019 prize for The Great Romantic (Hodder & Stoughton). Continue reading at The Bookseller

[ The Bookseller | 2019-12-04 18:37:26 UTC ]
More news stories like this | News stories tagged with: #duncan hamilton #sports book

Control and the marketing ventriloquist: How to improve your PR and advertising performance simultaneously

It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age

[ Advertising Age | 2019-12-04 10:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media

PRH US teams with London agency for Christmas campaign

London based-agency Anyways Creative has partnered with Penguin Random House US to launch a ‘Books Make Us Better’ campaign in the New York subway, ahead of the festive trading season. Continue reading at The Bookseller

[ The Bookseller | 2019-12-02 05:17:04 UTC ]
More news stories like this | News stories tagged with: #christmas campaign #books make #penguin random house

Bloomsbury enters China's domestic market

Bloomsbury is entering China’s domestic market in a joint venture with state-owned China Youth Publishing Group (CYPG) and its subsidiary Roaring Lion Media (RLM). Continue reading at The Bookseller

[ The Bookseller | 2019-12-01 13:35:55 UTC ]
More news stories like this | News stories tagged with: #domestic market #joint venture #bloomsbury

Little, Brown grows rights team as Dorée steps up

Helena Dorée, formerly senior rights manager, is taking on selling US rights as head of US Rights at Little, Brown Book Group. Continue reading at The Bookseller

[ The Bookseller | 2019-11-27 15:24:13 UTC ]
More news stories like this | News stories tagged with: #brown book

Change to books team at W H Smith as Carrington made trading director

W H Smith's trading director for books, news and impulse Al Aldous will move across to W H Smith's online personalised greeting cards and gifts business next month. Continue reading at The Bookseller

[ The Bookseller | 2019-11-25 00:40:53 UTC ]
More news stories like this | News stories tagged with: #books team #w h smith

Nielsen Names Jacqueline Woods as CMO of its Global Connect Division

Nielsen Holdings has announced that Jacqueline Woods will be joining the company as chief marketing officer of its Global Connect division, which provides CPG manufacturers and retailers with data insights on consumer trends. "I am humbled and excited to join the team, as we begin to create the... Continue reading at AdWeek

[ AdWeek | 2019-11-21 17:13:28 UTC ]
More news stories like this | News stories tagged with: #nielsen holdings #nielsen

YouTube Adds TV Data From Nielsen to Its Reach Planner

YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different... Continue reading at AdWeek

[ AdWeek | 2019-11-20 18:20:54 UTC ]
More news stories like this | News stories tagged with: #video platforms #product manager #ad spend #nielsen

CBS takes weekly Nielsen crown behind ’60 Minutes’

CBS won television’s weekly Nielsen crown, despite not having a prime-time football game, primarily because games on rival NBC and Fox had relatively lackluster showings Continue reading at ABC News

[ ABC News | 2019-11-19 21:25:56 UTC ]
More news stories like this | News stories tagged with: #nielsen

PRH expands audio team ahead of new studios at Embassy Gardens

Penguin Random House UK is recruiting for eight dedicated audio roles for the three studios which will be open in Embassy Gardens. Continue reading at The Bookseller

[ The Bookseller | 2019-11-17 18:51:12 UTC ]
More news stories like this | News stories tagged with: #embassy gardens #penguin random house

Listening up: Nielsen data shows the audio sector continuing its recent growth

Audiobook sales have rocketed in 2019, and look set to achieve another record year, as the sector continues to attract first-time listeners. Continue reading at The Bookseller

[ The Bookseller | 2019-11-15 08:43:01 UTC ]
More news stories like this | News stories tagged with: #recent growth #audiobook sales #record year #audiobook #nielsen