The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’ Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-26 10:00:00 UTC ]
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"Fence: Striking Distance," Sarah Rees Brennan's YA novel adapted from the "Fence" comics, will go into the characters' "how" and "why," she says. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-02-03 16:00:05 UTC ]
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#ya novel
The year in drinking is shaping up to be fizzy and bright-colored. The good people at Nielsen measure more than TV viewership: They also know a lot about drinking! Here’s what they say you can expect to see in beer aisles and bars and restaurants this year.Read Full Story Continue reading at Fast Company
[ Fast Company | 2020-01-29 12:43:50 UTC ]
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The sequel to “The Peripheral” is full of cultural commentary, plus imagination and suspense. Continue reading at The Washington Post
[ The Washington Post | 2020-01-16 19:59:44 UTC ]
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#william gibson
Trade figures have said the failure of The Book People to find a buyer, leading to 155 redundancies, could have ramifications for the children's book market. Continue reading at The Bookseller
[ The Bookseller | 2020-01-14 05:00:29 UTC ]
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Suranne Jones will produce and star in an adaptation of five-time boxing champion Jane Crouch’s memoir The Final Round (Pitch). Continue reading at The Bookseller
[ The Bookseller | 2020-01-13 13:45:31 UTC ]
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A decade ago, if you had picked up our first issue of the year, you’d have been greeted with the headline, “‘Things can only get better,’ says trade”. This week’s New Year’s predictions from our leaders and do-ers (see pp14–16) might have produced something slightly less pollyannaish—“Things... Continue reading at The Bookseller
[ The Bookseller | 2020-01-10 03:09:01 UTC ]
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To keep pace with 2020, marketers will be forced to not only stay on top of ever-changing news, data and regulations, but will also need to invest in dynamic problem-solving methods. The post Four digital media thought leaders on what’s next for marketers in the new year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-08 21:27:51 UTC ]
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Even though the holiday season was below par, Germany’s book market narrowly avoided another major disappointment and finished the year on a positive note. Overall sales were up in 2019 by 1.4% in value. In volume they followed a recent pattern and were down marginally, by 0.4%. Continue reading at The Bookseller
[ The Bookseller | 2020-01-08 18:34:07 UTC ]
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Motherwell, the incisive memoir by Deborah Orr, unpicks the complexities of familial relationships. Continue reading at The Bookseller
[ The Bookseller | 2020-01-08 09:25:51 UTC ]
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Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek
[ AdWeek | 2020-01-08 09:05:25 UTC ]
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#digital media
With ongoing operations in Europe and North America, the Russian children's book publisher will focus in 2020 on Japan, China, and Vietnam. The post Russia’s Clever Media Group Eyes Asian Markets in the New Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-01-08 06:30:30 UTC ]
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Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen... Continue reading at AdWeek
[ AdWeek | 2020-01-07 14:00:50 UTC ]
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The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-07 05:00:57 UTC ]
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News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
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HMV plans to close three stores by the end of the month as the retailer enters negotiations with landlords in 10 locations as "extortionate business rates mean that certain locations are no longer viable". Continue reading at The Bookseller
[ The Bookseller | 2020-01-05 15:27:06 UTC ]
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Sports media will rush to embrace gambling in 2020. With sports book operators hungering for new customers in a growing Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-26 16:15:53 UTC ]
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In the 2010s, the publishing industry finally wrestled with its problems with diversity. Continue reading at HuffPost
[ HuffPost | 2019-12-22 13:00:22 UTC ]
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The L.A. Times Book Club's 2020 selections include "On Earth We're Briefly Gorgeous" and "American Dirt." Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-12-21 16:00:22 UTC ]
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With 'The Authenticity Project,' publishing in February, Clare Pooley reflects on sobriety and second chances. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-20 05:00:00 UTC ]
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The government will announce cuts to business rates in the Queen’s Speech today (19th December) in a bid to revive the high street. Continue reading at The Bookseller
[ The Bookseller | 2019-12-19 04:26:38 UTC ]
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