The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’ Continue reading at 'Advertising Age'
[ Advertising Age | 2021-10-26 10:00:00 UTC ]
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There have never been so many extremely personal ways to communicate with your user base. Social media, email, push notifications—we’ve never had more options, and the ability to personalize based on medium and preferences. But it’s hard to manage all these messaging platforms and then... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-15 16:27:23 UTC ]
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Tyson Fury's autobiography Behind the Mask (Century) has won Sports Book of the Year at this year's Telegraph Sports Book Awards. Continue reading at The Bookseller
[ The Bookseller | 2020-07-15 15:05:13 UTC ]
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Nielsen Book's extensive survey of India's consumer behavior in and after lockdowns reveals shifts in the time spent reading–and listening–for publishers. The post Coronavirus Impact: Nielsen Book India on Readers in the Pandemic appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-15 14:45:54 UTC ]
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Andrew Weissmann, who served as a prosecutor for Robert Mueller during an investigation into Russia’s interference in the 2016 election, is releasing a book this fall—and says it will include details on the investigation’s “mistakes.” Random House will publish Where Law Ends: Inside the Mueller... Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-14 17:26:22 UTC ]
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Elif Shafak, author of 2019 Booker-shortlisted 10 Minutes 38 Seconds in this Strange World (Penguin), has now been sold in 54 international markets in translation, with a 55th under negotiation. Continue reading at The Bookseller
[ The Bookseller | 2020-07-13 07:55:23 UTC ]
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After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with... Continue reading at AdWeek
[ AdWeek | 2020-07-10 20:36:48 UTC ]
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During the ongoing round of upfront talks, media companies were seemingly operating from a defensive position amid economic uncertainty due to Covid-19 and linear ratings continuing to decline--but thought they had an ace up their sleeve. Nielsen had planned to integrate its out-of-home viewing... Continue reading at AdWeek
[ AdWeek | 2020-07-10 15:04:30 UTC ]
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A report on the German publishing industry is focused on effects of the COVID-19 pandemic on continental Europe's largest book market. The post Coronavirus Impact: The Börsenverein’ Report on the German Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-09 14:42:48 UTC ]
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With the Olympics postponed, you might be missing your sports fix. In case you need a taste of the thrill of victory and agony of defeat, I’ve compiled a collection of sports books to read this summer while we wait for news about the Tokyo Games. Instead of a torch, light a candle and let […] Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-08 08:48:16 UTC ]
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Book sales fell 11% by volume year-on-year in the second quarter of 2020, estimates by Nielsen suggest, although there have been gains on 2019 since bookshops reopened. Continue reading at The Bookseller
[ The Bookseller | 2020-07-05 21:42:39 UTC ]
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A new report from the National Association of College Stores found a small decline in student total spending on required course materials in the 2019-2020 academic year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-26 04:00:00 UTC ]
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Just one week remains until the Bookseller Marketing & Publicity Conference 2020, themed How We Work Now and tackling the challenges presented by our post-Covid world. Continue reading at The Bookseller
[ The Bookseller | 2020-06-26 00:05:47 UTC ]
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In the wake of nationwide protests against police brutality and racial injustice, marketers and agencies that work with Vice Media have added terms like "Black Lives Matter," "protest," "Minneapolis" and even "Black people" to blocklists. As a result, the publisher's news coverage related to... Continue reading at AdWeek
[ AdWeek | 2020-06-24 17:00:52 UTC ]
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Bookouture has promoted Alex Crow, currently head of digital marketing, to the post of digital marketing director, with Crow also joining Bookouture’s leadership team. Rob Chilver is also joining Bookouture from Headline. Continue reading at The Bookseller
[ The Bookseller | 2020-06-24 13:05:34 UTC ]
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Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most... Continue reading at AdWeek
[ AdWeek | 2020-06-23 22:10:32 UTC ]
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Macmillan Publishing in the US is setting up a new 13-member committee to run the company, with c.e.o. John Sargent stepping back from day-to-day management “to make room for new voices”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-22 17:16:31 UTC ]
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As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace's biggest issues going into NewFronts, including Jim Keller, vp... Continue reading at AdWeek
[ AdWeek | 2020-06-22 12:41:43 UTC ]
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HCCP has named two Nashville-based Nelson executives to head the company's Zondervan Books and Zondervan Thrive imprints, which had been located in Grand Rapids, Mich. Webster Younce is now v-p and publisher of the imprints, and Paul Fisher is v-p of marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-22 04:00:00 UTC ]
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#zondervan books
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The Alliance of Independent Authors (ALLi) has joined up with New York's Ethan Ellenberg Literary Agency to help members with the management and licensing of their rights. Continue reading at The Bookseller
[ The Bookseller | 2020-06-19 11:38:35 UTC ]
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Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller
[ The Bookseller | 2020-06-19 11:00:02 UTC ]
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