Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at 'Advertising Age'

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
News tagged with: #make money #nielsen

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In TV Ratings, Trump vs. Biden Was No Match for Trump vs. Clinton

The rise of streaming and familiar characters may have cut into the record viewership of four years ago. Fox News led all networks in audience size, Nielsen said. Continue reading at The New York Times

[ The New York Times | 2020-09-30 23:08:15 UTC ]
More news stories like this | News stories tagged with: #audience size #nielsen

Erskine advises on marketing to children at Bookseller Children's Conference

Companies need to ensure their brands come across as useful, direct and friendly if they want to appeal to children, according to James Erskine, m.d. of specialist marketing agency Rocket.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-30 19:09:45 UTC ]
More news stories like this | News stories tagged with: #bookseller children #bookseller

YA sees 43% boost post-lockdown as children's market swells

Young Adult books saw a huge 43% rise in post-lockdown sales by value as the children's sector as a whole swelled to 33% of the market once shops reopened. Continue reading at The Bookseller

[ The Bookseller | 2020-09-28 00:01:16 UTC ]
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Barbara Marcus reveals trends in 'robust' US children's market

The US children's market has seen huge growth this year with increasing focus on books by people of colour and by celebrities, Barbara Marcus, president and publisher of Random House Children's Books in the US, has said. Continue reading at The Bookseller

[ The Bookseller | 2020-09-27 21:41:42 UTC ]
More news stories like this | News stories tagged with: #huge growth #barbara marcus #random house

Puffin nets Mante's Dream Team girls' football series

Puffin has netted The Dream Team, a football-themed middle-grade series from Priscilla Mante, in a two-book deal. Continue reading at The Bookseller

[ The Bookseller | 2020-09-24 00:18:30 UTC ]
More news stories like this | News stories tagged with: #dream team #puffin

Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | News stories tagged with: #ad budgets #global measurement #sales data #nielsen

Walliams teams up with Stower for monstrous new picture book

David Walliams has announced his “monstrously funny” next picture book for HarperCollins Children's Books, Little Monsters, with new illustrator Adam Stower. Continue reading at The Bookseller

[ The Bookseller | 2020-09-17 05:46:06 UTC ]
More news stories like this | News stories tagged with: #david walliams #harpercollins children #harpercollins #picture book

What Brands Can Learn From NASA’s Marketing of the Apollo Missions

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek

[ AdWeek | 2020-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cold war #late 1950s #dark side #science fiction

September Begins with a 17.5% Gain in Unit Sales

With all but one category posting double-digit gains, unit sales of print books rose 17.5% in the week ended Sept. 5, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-11 04:00:00 UTC ]
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Seven West Media reportedly begins cancelling contract with Cricket Australia

Seven’s objections include weaker squads and reduced crowdsSummer without cricket on free-to-air TV loomsThe spectre of a summer without cricket on free-to-air TV has cast a shadow over the upcoming season amid reports Seven West Media has begun the process of cancelling its contract with... Continue reading at The Guardian

[ The Guardian | 2020-09-11 02:30:20 UTC ]
More news stories like this | News stories tagged with: #legal letter #news corp

Walker and Kids in Museums team up for Where's Wally? Hallowe'en partnership

Walker Books has launched a Where's Wally? title as part of a Halloween event to be run in UK museums, in partnership with charity Kids in Museums.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-08 04:03:16 UTC ]
More news stories like this | News stories tagged with: #walker books

PA teams up with Northern Fiction Alliance for autumn workshop series

The Northern Fiction Alliance and Publishers Association have joined forces to launch a series of online workshops, designed to "upskill and inspire" small publishers this autumn.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-06 21:09:07 UTC ]
More news stories like this | News stories tagged with: #joined forces #small publishers #publishers association

Every Book Has a Market. Storiad Helps You Find It.

The book marketing software platform provides publishers and authors with the tools to create customized marketing campaigns that reach reviewers and readers, boosting book sales. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-31 04:00:00 UTC ]
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Germany’s Springer Nature: Transformative Agreements Can Flip Markets to Open Access

Based on data from eight of them, Springer Nature sees gold-open-access rates in the 90th percentile in some cases.  The post Germany’s Springer Nature: Transformative Agreements Can Flip Markets to Open Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-25 14:57:58 UTC ]
More news stories like this | News stories tagged with: #post germany #transformative agreements #open access #90th percentile #springer nature

To get into college, they lied about test scores, talent and even race

Melissa Korn and Jennifer Levitz detail the fraud behind the Varsity Blues admissions scandal. Continue reading at The Washington Post

[ The Washington Post | 2020-08-21 12:00:00 UTC ]
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Trapeze and Ordnance Survey team up for a treasure hunt

Trapeze and Ordnance Survey will publish their third puzzle book together, The Ordnance Survey Great British Treasure Hunt, in November.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-19 20:42:14 UTC ]
More news stories like this | News stories tagged with: #treasure hunt #puzzle book

Publishing Leaders Issuing Warning over Amazon’s Market Power

If Amazon's market power over book publishing is left unchecked, competition in the industry will continue to diminish, the heads of the AAP, ABA, and Authors Guild wrote in a letter to the chairman of the House Antitrust Subcommittee. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #market power #authors guild #book publishing

US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market

American professional associations for authors, publishers, and booksellers write to the House subcommittee on antitrust issues about Amazon. The post US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-17 14:51:35 UTC ]
More news stories like this | News stories tagged with: #booksellers call #book market

Sports stars join authors for NLT's #FitforLit Challenge

Children's authors and sports stars are to take part in a series of book-themed sporting challenges to raise money for the National Literacy Trust. Continue reading at The Bookseller

[ The Bookseller | 2020-08-17 05:01:34 UTC ]
More news stories like this | News stories tagged with: #raise money

Bette Midler and Michiko Kakutani are teaming up for a children’s book about the hot duck.

Remember 2018, when things were definitely really bad but we could still touch people who didn’t live with us? It was a simpler (but—make no mistake—still terrible) time, when the House was flipped, everyone was in their feelings, and the city of New York was captivated by a very attractive... Continue reading at Literrary Hub

[ Literrary Hub | 2020-08-13 14:41:38 UTC ]
More news stories like this | News stories tagged with: #bette midler #michiko kakutani #children’s book