Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’ Continue reading at 'Advertising Age'

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
News tagged with: #make money #nielsen

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Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 19:58:31 UTC ]
More news stories like this | News stories tagged with: #study guides #sales surge #education sector #bestseller lists #nielsen

Welbeck appoints Brown as VP of sales and marketing for US

Welbeck has appointed Kim Brown, formerly of Parragon Books, as vice president of sales and marketing for North America. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 18:08:56 UTC ]
More news stories like this | News stories tagged with: #parragon books #vice president

NBCC Board, Down to 9 Members, Begins 'Difficult Internal Work'

One week after the National Book Critics Circle released an anti-racism pledge following the publication, on Twitter, of an email critical of certain phrases in that pledge, a now-gutted NBCC board of directors has released a statement addressing how it intends to move forward. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #nbcc board #move forward

Jones and Gatland battle on Telegraph Sports Book Awards shortlists

The shortlists for this year's Telegraph Sports Book Awards have been revealed, with titles from England Rugby coach Eddie Jones and British Lions coach Warren Gatland jostling for Rugby Writers Book of the Year. Continue reading at The Bookseller

[ The Bookseller | 2020-06-17 13:50:00 UTC ]
More news stories like this | News stories tagged with: #sports book

Booksellers begin to reopen with caution and excitement

Booksellers across the country are welcoming the public back into their shops for the first time since the lockdown began with a mixture of excitement and trepidation. Continue reading at The Bookseller

[ The Bookseller | 2020-06-15 00:52:36 UTC ]
More news stories like this | News stories tagged with: #lockdown began

China Bestsellers April 2020: A Watchful Market, a Reawakening Chart

As extensive coronavirus testing continues, China's book market charts a restart in April, with 'Higashino Heat' for a favorite Japanese author. The post China Bestsellers April 2020: A Watchful Market, a Reawakening Chart appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-11 09:56:41 UTC ]
More news stories like this | News stories tagged with: #book market

Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic

Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations,... Continue reading at AdWeek

[ AdWeek | 2020-06-10 16:18:57 UTC ]
More news stories like this | News stories tagged with: #covid-19 pandemic #news organizations #print media

'Talent and potential' of young people in sector marked by 2020 Print Futures Awards

Forty-four young people have scooped grants of up to £1,500 each in The Printing Charity’s 2020 Print Futures Awards for people aged 18 to 30 in the UK printing, paper, publishing, packaging and graphic arts sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-09 01:04:03 UTC ]
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Changes Loom as Public Libraries Begin to Reopen

Observers in recent years have argued that if public libraries didn’t already exist in America, we wouldn’t be able to invent them. In the wake of the Covid-19 crisis, the question now is: Can we reinvent them? Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #covid-19 crisis #public libraries

Listen to Ibram X. Kendi’s Stamped from the Beginning for free.

If your local bookstore is all sold out of its books on anti-racism, good. Finally. Backorder them for yourself. But in the meantime, the audiobook version of Ibram X. Kendi’s Stamped from the Beginning: The Definitive History of Racist Ideas in America, which won the 2016 National Book Award... Continue reading at Literrary Hub

[ Literrary Hub | 2020-06-04 14:34:08 UTC ]
More news stories like this | News stories tagged with: #local bookstore #audiobook version #definitive history #national book award #audiobook #bookstore

Listen to STAMPED FROM THE BEGINNING by Ibram X. Kendi on Spotify

The audiobook of STAMPED FROM THE BEGINNING by Ibram X. Kendi is currently available for free on Spotify. Continue reading at Book Riot

[ Book Riot | 2020-06-04 12:58:03 UTC ]
More news stories like this | News stories tagged with: #audiobook

Lockdown diaries: the book marketer

If you’d asked me how I was coping a month ago, the truth would have been not so well actually. I let the anxiety that so many of us have been feeling overwhelm me, and I was tired of all the Zoom. SO TIRED. Continue reading at The Bookseller

[ The Bookseller | 2020-06-03 17:53:34 UTC ]
More news stories like this | News stories tagged with: #lockdown diaries #book marketer #month ago

As Audiobook Market Grows, Narrators of Color Find Their Voice

Publishers are increasingly seeking out audio talent that reflects the race and experience of the books’ authors and characters. But what constitutes a black, Latino or Asian voice? Continue reading at The New York Times

[ The New York Times | 2020-06-03 12:00:12 UTC ]
More news stories like this | News stories tagged with: #audiobook

Dawson's Meat Market wins the YA Book Prize

Juno Dawson has won the YA Book Prize 2020 with her “gritty and compelling” exposé of the fashion industry, Meat Market (Quercus Children’s Books). Continue reading at The Bookseller

[ The Bookseller | 2020-05-27 20:01:44 UTC ]
More news stories like this | News stories tagged with: #juno dawson #fashion industry #ya book

WORD Bookstore and Authors Team Up for Charity

All this week WORD Bookstores in Brooklyn and New Jersey will donate 10% of the purchase prices of books by a rotating group of authors to a different charity each day. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore

J.K. Rowling Begins Publishing ‘The Ickabog,’ for Children in Lockdown

The Harry Potter author said her new fairy tale would go online in installments, starting Tuesday, and published as a book in November. Continue reading at The New York Times

[ The New York Times | 2020-05-26 14:47:26 UTC ]
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Clinton and Patterson team up for second novel

Former US president Bill Clinton and thriller giant James Patterson are teaming up again to co-write their second novel together, The President's Daughter. Continue reading at The Bookseller

[ The Bookseller | 2020-05-20 21:46:01 UTC ]
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Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller

[ The Bookseller | 2020-05-20 21:41:29 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns #difficult times #months ago #national lockdown #extra layer #publishing industry