Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at 'Advertising Age'

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
News tagged with: #make money #nielsen

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What book marketers can learn from B2B

The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading at The Bookseller

[ The Bookseller | 2020-03-22 20:13:11 UTC ]
More news stories like this | News stories tagged with: #book marketers #book marketer #tight budgets


Barnes & Noble warns of potential cuts if stores close due to coronavirus

Barnes & Noble boss James Daunt has sent a letter to staff warning of potential lay offs if stores are closed due to the coronavirus. Continue reading at The Bookseller

[ The Bookseller | 2020-03-20 01:04:03 UTC ]
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Penguin Life acquire ‘timely and important’ book about mental health in sport

Penguin Life will publish a "timely and important" book about mental health in sport by Gary Bloom titled Head in the Game.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-17 22:31:22 UTC ]
More news stories like this | News stories tagged with: #mental health #penguin life


Hodder strengthens fiction editorial team

Hodder & Stoughton has made some changes to its fiction editorial team, making new hires of Noor Sufi and Molly Power as commissioning editors for its crime and thriller and SFF lists, and promoting Kimberley Atkins to publisher for Women's Fiction. Continue reading at The Bookseller

[ The Bookseller | 2020-03-16 13:08:15 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #commissioning editors #hodder


Indie Bookstores Begin Temporary Closures

In less than a week, brisk early March sales at bookstores in many regions have given way to temporary closures and modified business practices in response to the widening effects of the new coronavirus outbreak. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #coronavirus outbreak


Nosy Crow recruits Tinham to lead new UK field sales team

Nosy Crow has recruited Ruth Tinham to lead a UK field sales team handling independent shops, wholesalers, heritage and gift accounts in-house. Continue reading at The Bookseller

[ The Bookseller | 2020-03-12 07:24:13 UTC ]
More news stories like this | News stories tagged with: #nosy crow


Coronavirus Impact Begins to Spread

The growing impact of the coronavirus pandemic on the publishing industry came into view this week as some independent bookstores reported slowing sales and the number of book festival and author tour cancellations rose. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #growing impact #coronavirus pandemic #book festival #publishing industry


Budget set to grant temporary business rates relief for high street

Chancellor Rishi Sunak is expected to announce temporary relief from business rates for high-street shops at his first Budget today. Continue reading at The Bookseller

[ The Bookseller | 2020-03-11 06:20:53 UTC ]
More news stories like this | News stories tagged with: #high street #business rates


Sports Publisher Minute Media Makes Half Its Revenue from Licensing Tech

Many digital publishers looking for alternative revenue streams to advertising turn to subscriptions and commerce. But Minute mMedia, home to Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-03-03 18:30:12 UTC ]
More news stories like this | News stories tagged with: #digital publishers


LBF LATEST: Amazon withdraws as US teams at HarperCollins and Hachette exit fair

Amazon has pulled out of the London Book Fair, as the US businesses of HarperCollins and Hachette have joined Simon & Schuster, Macmillan and Penguin Random House in withdrawing a number of their rights staff from the London Book Fair amid the coronavirus outbreak, adding pressure on the... Continue reading at The Bookseller

[ The Bookseller | 2020-03-01 20:42:21 UTC ]
More news stories like this | News stories tagged with: #coronavirus outbreak #london book fair #penguin random house #macmillan #hachette #harpercollins


London Book Fair 2020: Sharjah Stars As Market Focus

At the London Book Fair, the United Arab Emirates plan a wide range of events to highlight its authors and culture. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
More news stories like this | News stories tagged with: #market focus #wide range #book fair


Sharjah at London Book Fair: The 2020 Market Focus

The Sharjah Market Focus program at London Book Fair brings two pavilions to the trade show, as well as a stand featuring Sharjah's World Book Capital year. The post Sharjah at London Book Fair: The 2020 Market Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-02-27 14:08:34 UTC ]
More news stories like this | News stories tagged with: #post sharjah #trade show #world book #london book fair


Can Rupert Murdoch and Boris Johnson Team Up to Kneecap the BBC?

Over the past five years, Rupert Murdoch’s News Corp has been quietly building a major position in the U.K. radio Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-02-25 22:25:24 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #quietly building #news corp


Peaks and troughs for travel market

The market for travel books has struggled in the past year, but publishers are finding ways to rise to the challenges of a tough retail environment, changing trends and a shift to more sustainable travel. Continue reading at The Bookseller

[ The Bookseller | 2020-02-20 13:59:01 UTC ]
More news stories like this | News stories tagged with: #travel books #finding ways


Bonnier Books UK announces promotions in non-fiction team

Bonnier Books UK has announced promotions for Ciara Lloyd, Beth Eynon and Madiya Altaf in its non-fiction team. Continue reading at The Bookseller

[ The Bookseller | 2020-02-19 15:27:11 UTC ]
More news stories like this | News stories tagged with: #non-fiction team #announced promotions #bonnier


Telegraph Sports Book Awards adds children's category and NLT partnership

The Telegraph Sports Book Awards has announced a new prize for children’s titles and made the National Literacy Trust its charity partner for 2020. Continue reading at The Bookseller

[ The Bookseller | 2020-02-18 15:25:53 UTC ]
More news stories like this | News stories tagged with: #sports book


Digital subscriptions help Sweden market rise as physical sales sink

Physical book sales in Sweden are falling but the take-up of digital subscription services is on the rise, leading to a boost in revenue during 2019, new figures show. Statistics published by trade magazine Svensk Bokhandel showed sales nudged up 1.1% by value and 4.9% by volume in 2019... Continue reading at The Bookseller

[ The Bookseller | 2020-02-18 15:14:31 UTC ]
More news stories like this | News stories tagged with: #digital subscriptions #figures show #online stores #physical bookstores #4% decline #physical book


British Council announces Sharjah market focus programme at LBF

The British Council, in partnership with the Sharjah Book Authority, has announced the Sharjah Market Focus Cultural Programme for the London Book Fair 2020, featuring 12 prominent writers from the UAE. Continue reading at The Bookseller

[ The Bookseller | 2020-02-16 19:53:13 UTC ]
More news stories like this | News stories tagged with: #london book fair


Bookstores Team Up to Turn Arizona Blue

Bookshop Santa Cruz in California and Changing Hands Bookstore in Arizona, have partnered in a drive to register Arizona voters and persuade them to vote Democrat in this year's presidential election. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-14 05:00:00 UTC ]
More news stories like this | News stories tagged with: #presidential election #bookstore #bookshop


BA and retailers demand business rate reform

The Booksellers Association (BA) and more than 50 major retailers are calling on the government to take the first steps towards fundamental business rates reform in the upcoming budget.  Continue reading at The Bookseller

[ The Bookseller | 2020-02-13 22:19:15 UTC ]
More news stories like this | News stories tagged with: #booksellers association