Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Witherby Publishing Group has joined forces with Edinburgh Napier University and the University of Stirling to launch two publishing scholarships. Continue reading at The Bookseller
[ The Bookseller | 2020-07-07 19:36:41 UTC ]
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Publishers need to target non-traditional outlets and realise the media has changed if they want to make their book campaigns more inclusive, Dialogue senior publicity manager Millie Seaward has said. Continue reading at The Bookseller
[ The Bookseller | 2020-07-07 06:42:34 UTC ]
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Independent publishers Dead Ink and Influx are launching an imprint, called New Ruins, focused on books that "defy the conventions" of literary and genre fiction. Continue reading at The Bookseller
[ The Bookseller | 2020-07-05 22:40:32 UTC ]
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Book sales fell 11% by volume year-on-year in the second quarter of 2020, estimates by Nielsen suggest, although there have been gains on 2019 since bookshops reopened. Continue reading at The Bookseller
[ The Bookseller | 2020-07-05 21:42:39 UTC ]
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Headline has acquired Victoria Hislop's One August Night, a sequel to her novel The Island, for release this October. Continue reading at The Bookseller
[ The Bookseller | 2020-07-02 01:22:20 UTC ]
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Hodder & Stoughton is launching Hodder Studio, a new imprint aiming to “reimagine storytelling” which already has a list of more than 25 titles. Continue reading at The Bookseller
[ The Bookseller | 2020-07-01 23:58:41 UTC ]
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Author A G Smith has launched Paperchains, a project that aims to publish a book of writing by prisoners, homeless people and members of the armed forces about the coronavirus lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-06-29 23:21:12 UTC ]
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Gaming took center stage at the 2020 Digital Content NewFronts today. 3BlackDot, an entertainment studio that builds content around influencers in the gaming space, gave its first NewFronts presentation, boasting to advertisers about its far reach and various functions. The entertainment studio... Continue reading at AdWeek
[ AdWeek | 2020-06-26 18:17:46 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Ex-special forces soldier turned TV star Matthew "Ollie" Ollerton is publishing a debut thriller with Bonnier Books UK. Continue reading at The Bookseller
[ The Bookseller | 2020-06-24 00:04:04 UTC ]
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The Library Campaign has called for the government to do more to secure the facilities' future after the Covid-19 crisis. Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 21:52:04 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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HQ has scooped the first memoir by June Sarpong, charting her life from early childhood in Ghana to a career as broadcaster and campaigner. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 07:55:25 UTC ]
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The Women's Prize Trust is launching Discoveries, a writers’ development programme offering aspiring female writers of all ages and backgrounds "encouragement and support" at the beginning of their creative journeys. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 07:15:38 UTC ]
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The Board of Trustees of the Southern Newspaper Publishers Association Foundation elected a new slate of officers for 2020-2021 at Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-17 22:27:51 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:13:40 UTC ]
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Looking to showcase the popularity of Black literature, Amistad Press has launched the hashtag campaign #BlackoutBestsellerList and #BlackPublishingPower in an effort to support the work of Black authors and Black book professionals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-15 04:00:00 UTC ]
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Bad Form, the quarterly literary review magazine, is launching a new prize for young black, Asian, Arab and other non-white fiction writers based in the UK, with support from across the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2020-06-14 17:30:53 UTC ]
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