Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Harmony Difo joins 'Publishers Weekly' as nonfiction reviews editor, replacing Mark Rotella, who left the magazine earlier this summer. Zoe Christen Jones has been hired in a newly created writer-at-large position, which includes a new magazine column on diversity, equity, and inclusion in the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-03 04:00:00 UTC ]
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Hodder Faith has created a new list for children up to age 12, to launch with Bear Grylls' Soul Fuel for Young Explorers. Continue reading at The Bookseller
[ The Bookseller | 2020-09-02 20:27:31 UTC ]
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Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek
[ AdWeek | 2020-09-02 14:20:11 UTC ]
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Campaign will have a "large paid traditional and digital media component" including TV, radio and out of home ads, document states. Continue reading at Media Week
[ Media Week | 2020-09-02 14:20:09 UTC ]
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#including tv
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The Booksellers Association has released a video encouraging the public to visit bookshops, as the industry prepares for spate of "super Thursdays" this autumn. Continue reading at The Bookseller
[ The Bookseller | 2020-08-28 00:25:22 UTC ]
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UCLan Publishing's Hazel Holmes – who is part of the Rising Stars Class of 2020 and the founder of the Northern YA Literary Festival – shares her top tips for setting up your own event. Continue reading at The Bookseller
[ The Bookseller | 2020-08-26 22:02:58 UTC ]
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Simon & Schuster Children's UK is to publish two rhyming picture books by author Mark Sperring and illustrator Matt Hunt, with the first out next year. Continue reading at The Bookseller
[ The Bookseller | 2020-08-25 22:03:02 UTC ]
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Cambridge University Press has brought its higher education textbooks together on a new, tailor-made website. Continue reading at The Bookseller
[ The Bookseller | 2020-08-23 15:57:44 UTC ]
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The Stratford-upon-Avon Literary Festival is hosting a one-off interview with Lee Child, ahead of the publication of his biography The Reacher Guy: The Authorised Biography of Lee Child (Constable) by Dr Heather Martin. Continue reading at The Bookseller
[ The Bookseller | 2020-08-20 04:44:23 UTC ]
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E-commerce firm Monwell has launched the Mail Bookshop with Associated Newspapers, the publisher of the Daily Mail and the Mail on Sunday. Continue reading at The Bookseller
[ The Bookseller | 2020-08-19 17:01:04 UTC ]
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Austin-based Literati is launching five celebrity-branded subscription book clubs, curated by Stephen Curry, Malala Yousafzai, Sir Richard Branson, Susan Orlean, and the Joseph Campbell Foundation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-19 04:00:00 UTC ]
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In the midst of threats of having its operations severely hamstrung by the administration of President Donald Trump and speculation about new ownership, TikTok kicked off its largest ad campaign in the U.S. to date. "It Starts on TikTok" is a global multichannel campaign encompassing television,... Continue reading at AdWeek
[ AdWeek | 2020-08-18 17:00:00 UTC ]
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Submissions are now open for Spread the Word's 2021 London Writers Awards, which this year focus on developing authors of literary fiction, commercial fiction, YA/children’s fiction and narrative non-fiction. Continue reading at The Bookseller
[ The Bookseller | 2020-08-18 03:44:16 UTC ]
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Unbound has put together a deal with LEGO Group publishing partner Ameet for a direct-to-consumer book, The Secret Life of LEGO Bricks. Continue reading at The Bookseller
[ The Bookseller | 2020-08-17 14:10:10 UTC ]
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The Reading Agency has launched an online reading challenge for teachers in partnership with the Open University. Continue reading at The Bookseller
[ The Bookseller | 2020-08-14 04:47:32 UTC ]
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Lily Cole is launching a podcast in association with Penguin Random House, with guests including Elon Musk, Patti Smith and Sir Paul McCartney. Continue reading at The Bookseller
[ The Bookseller | 2020-08-13 05:36:06 UTC ]
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Hodder Faith, in partnership with mini-chain St Andrew’s Bookshop, will launch a national church book club this autumn, to be known as The Big Church Read. Continue reading at The Bookseller
[ The Bookseller | 2020-08-12 13:00:50 UTC ]
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In collaboration with the Women's Prize for Fiction, sponsor Baileys is re-releasing free e-books of classic works using the real names of female writers who originally published under male pseudonyms. Continue reading at The Bookseller
[ The Bookseller | 2020-08-12 02:14:44 UTC ]
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The director of an international publishing consultancy company has launched a crowdfunding campaign to support those who work in Beirut's book industry, following an explosion that killed over 200 people in the Lebanese capital last week. Continue reading at The Bookseller
[ The Bookseller | 2020-08-11 02:48:14 UTC ]
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A new independent political press, run by and for people of colour, is to focus on tackling institutional racism in the industry. Continue reading at The Bookseller
[ The Bookseller | 2020-08-10 00:55:40 UTC ]
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