Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Looking to celebrate undiscovered authors and illustrators, Ehomebooks launches the International Children’s Picture Book Award. The post Vietnamese Publisher Ehomebooks Launches the International Children’s Picture Book Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-28 14:05:06 UTC ]
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Little Free Library is partnering with a Minneapolis creative agency to launch Read in Color, an initiative designed to prompt more people of all ages to read diverse books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-28 04:00:00 UTC ]
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Lit in Colour, the publisher’s partnership with the Runnymede Trust, hopes to redress imbalances in English literature coursesThe book publisher Penguin Random House has teamed up with the thinktank the Runnymede Trust to boost diversity in reading lists in schools.The partnership – Lit in... Continue reading at The Guardian
[ The Guardian | 2020-10-24 16:11:09 UTC ]
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Molly Stern announced Thursday that she is starting Zando, an independent publishing company that will team up with influencers and brands to promote books. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-10-22 20:09:23 UTC ]
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Six books will vie to win the 42nd Diagram Prize for the Oddest Book Title of the Year. Continue reading at The Bookseller
[ The Bookseller | 2020-10-22 18:15:14 UTC ]
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Former Crown publisher Molly Stern has returned to book publishing as the founder of Zando, an independent publisher that will develop its own list as well as partner with “influential people, platforms and institutions to acquire and publish new titles under their own imprints." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-22 04:00:00 UTC ]
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Great Lakes Independent Booksellers Association members raised concerns during its annual membership meeting about the strategy behind the rollout to the ABA's Boxed Out marketing campaign. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-21 04:00:00 UTC ]
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In this David-versus-Goliath battle, mom-and-pop bookstores wrapped themselves in Amazon's familiar brown cardboard as a protest against the retail giant and a plea to shop local. The Instagram-ready stunt, with Amazon lookalike boxes covered in sick literary burns and topical quips, came... Continue reading at AdWeek
[ AdWeek | 2020-10-19 20:06:41 UTC ]
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London bookshop Heywood Hill has launched a competition to provide one book-lover with a free book every month for life. Continue reading at The Bookseller
[ The Bookseller | 2020-10-19 13:58:51 UTC ]
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The full programme for FutureBook, The Bookseller's publishing conference has been launched. The all virtual event takes place for a week from 16th November, and includes speakers across a range of disciplines and companies. Continue reading at The Bookseller
[ The Bookseller | 2020-10-16 08:47:44 UTC ]
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The Booker Prize will showcase its shortlisted authors with appearances via “Front Row”, social media and Guardian Live alongside readings from the Old Vic on the big night. Continue reading at The Bookseller
[ The Bookseller | 2020-10-16 04:23:16 UTC ]
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Author Liz Pichon is spearheading an auction to raise money for the National Literacy Trust, as part of her latest book launch. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 15:05:27 UTC ]
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Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV... Continue reading at AdWeek
[ AdWeek | 2020-10-14 10:00:00 UTC ]
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As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
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Bookshop.org, a retail site billed as a way for indies to counter Amazon’s online dominance, has today revealed the members of its UK board. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 09:56:56 UTC ]
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Penguin Random House has partnered up with PEN America, Out of Print, and When We All Vote to launch Book the Vote, which the publisher describes as a "nonpartisan initiative to protect free speech and ensure every voter’s right to participate in elections." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-13 04:00:00 UTC ]
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What's reported to be the first study of audiobook consumer behavior in Australia points to a new, young audience for the format. The post Nielsen Book Releases Australian Audiobook Consumer Research appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-08 19:52:16 UTC ]
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Faber is to release new editions of two Kazuo Ishiguro novels, The Remains of the Day and Never Let Me Go, with fresh cover designs. Continue reading at The Bookseller
[ The Bookseller | 2020-10-07 20:06:02 UTC ]
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FutureBook, The Bookseller's publishing conference, has announced the first speakers for its five-day virtual event. Continue reading at The Bookseller
[ The Bookseller | 2020-10-07 09:00:31 UTC ]
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Penn State University Press will launch Graphic Mundi, a new nonfiction graphic imprint, in spring 2021. The new imprint will build on the press’s Graphic Medicine series and expand beyond healthcare into social justice, the environment, and human rights. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-07 04:00:00 UTC ]
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