The 17th edition of The New Yorker Festival begins Friday, including for the second year some panel discussions and events sponsored by brands.Raymond James, the financial services company, will sponsor two panels on Sunday: "Food Pilgrammages," which will focus on "destination dining," and "Built Attractions," which will discuss travel.This time, The New Yorker is tapping talent from other Conde Nast brands to sit on the panels. Editors from Bon Apptit and Conde Nast Traveler will take part in the food panel, and editors from Architectural Digest and Golf Digest will discuss travel. The reason? Because the sponsored panels are part of an "integrative" and "multiplatform" advertising buy from Raymond James, which includes paid media in all five of the titles, according New Yorker publisher Lisa Hughes. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-10-06 00:00:00 UTC ]
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Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at Media Week
[ Media Week | 2019-05-29 15:49:28 UTC ]
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Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix. The post ‘Digital has its limitations’: DTC brands are testing direct mail appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-24 04:01:40 UTC ]
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Ed Miliband, Nigella Lawson and Lauren Laverne are among the headliners for this year's Stoke Newington Literary Festival. Continue reading at The Bookseller
[ The Bookseller | 2019-05-20 21:10:12 UTC ]
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Eyeing the success Facebook and Instagram have had in raking in ad revenue from direct-to-consumer brands, YouTube is plotting its own approach. The post YouTube is targeting direct-to-consumer brands with a ‘DTC council’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-17 04:01:28 UTC ]
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PEN World Voices marks 15 years of hosting literary events with a human rights focus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-17 04:00:00 UTC ]
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Last week was an interesting one for me. Not only because I attended two very different conferences in two cities, but because of the theme I saw play out between each conference and in the days following. First was The Social Shake-Up, a sister brand of Folio:’s for social media practitioners.... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-16 16:54:43 UTC ]
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[caption id="attachment_158881" align="alignright" width="150"] Amy Schellenbaum[/caption] Bonnier Corp. promoted Amy Schellenbaum to the role of group digital director for Bonnier Media this week. Schellenbaum, who has served as the online director of Popular Science for the past three years,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-16 15:40:09 UTC ]
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Written by Ezra Claytan Daniels ('Upgrade Soul') and drawn by Ben Passmore ('Your Black Friend'), 'BTTM FDRS' is a savvy, albeit grisly, comic urban monster story for the social media generation. This is a 10-page excerpt from 'BTTM FDRS' which will be published in June by Fantagraphics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-15 04:00:00 UTC ]
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Touted just under 12 months ago, the joint digital display-ad sales platform operated by four major news publishers is now up and running. So, what's the early prognosis? Continue reading at Media Week
[ Media Week | 2019-05-14 13:17:02 UTC ]
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This year’s Theakston Old Peculier Crime Writing Festival will host an inaugural library conference, with speakers including Ann Cleeves and Arts Council England c.e.o. Darren Henley. Continue reading at The Bookseller
[ The Bookseller | 2019-05-14 00:00:00 UTC ]
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Husband and wife Sir Michael Moritz and Harriet Heyman are among the 50 wealthiest individuals or families in the UK, worth £3bn, according to the Sunday Times Rich List. Continue reading at The Bookseller
[ The Bookseller | 2019-05-14 00:00:00 UTC ]
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The Toronto Comic Arts Festival 2019, organized by an innovative partnership between the Toronto Public Library and Toronto’s The Beguiling comics store, was held May 11-12 at the Toronto Reference Library. PW was on hand to bring back images of the artists, publishers and fans at TCAF 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-13 04:00:00 UTC ]
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Indie comics publishers Lion Forge and Oni Press will merge under the majority ownership of Polarity, a newly formed media entertainment entity launched by Lion Forge cofounder Dave Steward II in 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-08 00:00:00 UTC ]
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The man who founded the famously ill-fated Fyre Festival plans to tell his story in a self-published memoir. Billy McFarland, who is serving a six-year sentence in federal prison, is writing a book with the unconventionally spelled title "Promythus: The God of Fyre.” McFarland is writing the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-06 17:50:00 UTC ]
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[caption id="attachment_158357" align="alignright" width="150"] Stephanie Paterik[/caption] [caption id="attachment_154449" align="alignright" width="150"] Lisa Granatstein[/caption] Lisa Granatstein and Stephanie Paterik are taking on new editorial co-leadership roles at Adweek, as editor,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-03 00:00:00 UTC ]
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Janet Smyth is stepping down from her role of children and education programme manager at the Edinburgh International Book Festival after eight years. Continue reading at The Bookseller
[ The Bookseller | 2019-05-03 00:00:00 UTC ]
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Filtered through the lens of period anti-communist witch hunts, alien flying saucers, and loopy cult conspiracies, The Silent Invasion is a byzantine sci-fi mystery/thriller that stylishly recreates 1950s middle class America in all its kooky, paranoid glory. In this 13-page preview, dogged... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-01 04:00:00 UTC ]
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Ibram Kendi, who received the 2016 National Book Award for his book 'Stamped From the Beginning,' has launched the first National Antiracist Book Festival, to be held April 27 at American University in Washington, D.C. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-25 00:00:00 UTC ]
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Norwegian authors are bringing “the spirit of Frankfurt” to Oslo in the form of a three-day literary festival featuring Norwegian and German writers in conversation. The post ‘Author-Driven’ German-Norwegian Literature Festival in Oslo This Week appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-24 00:00:00 UTC ]
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On the eve of Sharjah's year as UNESCO's World Book Capital, the International Publishers Association brass sees the 11-year-old children's reading fair. The post IPA Leaders Tour Sharjah Children’s Reading Festival Ahead of World Book Day appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-22 00:00:00 UTC ]
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