New Yorker Festival Taps Sibling Conde Nast Brands for Sponsored Panels

The 17th edition of The New Yorker Festival begins Friday, including for the second year some panel discussions and events sponsored by brands.Raymond James, the financial services company, will sponsor two panels on Sunday: "Food Pilgrammages," which will focus on "destination dining," and "Built Attractions," which will discuss travel.This time, The New Yorker is tapping talent from other Conde Nast brands to sit on the panels. Editors from Bon Apptit and Conde Nast Traveler will take part in the food panel, and editors from Architectural Digest and Golf Digest will discuss travel. The reason? Because the sponsored panels are part of an "integrative" and "multiplatform" advertising buy from Raymond James, which includes paid media in all five of the titles, according New Yorker publisher Lisa Hughes. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-10-06 00:00:00 UTC ]
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HarperCollins sticks by 'highly valued' Mallory after New Yorker piece

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Panel Mania: A Fire Story by Brian Fies

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[ Publishers Weekly | 2019-02-06 00:00:00 UTC ]
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Green Tapped to Head Book Unit at Abrams Artists

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[ Publishers Weekly | 2019-02-05 00:00:00 UTC ]
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Rewriting the Canon: Bickmore basks in success of indie’s brand new approach

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[ The Bookseller | 2019-01-31 00:00:00 UTC ]
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Man and the Prize: Reactions to the Booker Losing a Sponsor

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[ Publishing Perspectives | 2019-01-30 00:00:00 UTC ]
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[ Publishing Perspectives | 2019-01-28 00:00:00 UTC ]
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[ The Guardian | 2019-01-28 00:00:00 UTC ]
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[ The Guardian | 2019-01-27 00:00:00 UTC ]
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[ Wired | 2019-01-24 00:00:00 UTC ]
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[ The Bookseller | 2019-01-04 00:00:00 UTC ]
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[ The Guardian | 2019-01-03 00:00:00 UTC ]
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