The 17th edition of The New Yorker Festival begins Friday, including for the second year some panel discussions and events sponsored by brands.Raymond James, the financial services company, will sponsor two panels on Sunday: "Food Pilgrammages," which will focus on "destination dining," and "Built Attractions," which will discuss travel.This time, The New Yorker is tapping talent from other Conde Nast brands to sit on the panels. Editors from Bon Apptit and Conde Nast Traveler will take part in the food panel, and editors from Architectural Digest and Golf Digest will discuss travel. The reason? Because the sponsored panels are part of an "integrative" and "multiplatform" advertising buy from Raymond James, which includes paid media in all five of the titles, according New Yorker publisher Lisa Hughes. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-10-06 00:00:00 UTC ]
News tagged with:
#bon apptit
#architectural digest
#golf digest
Penguin Random House is partnering with the Black Girl Festival to create a free three-day event at Canada Water Library celebrating Michelle Obama’s memoir Becoming (Viking). Continue reading at The Bookseller
[ The Bookseller | 2019-03-19 00:00:00 UTC ]
More news stories like this |
The New Yorker raked in four Ellie Awards at the annual National Magazine Awards for print and digital media event Thursday night. Hosted by CNN analyst and former editor in chief of The Daily Beast, John Avlon, nearly 500 industry leaders attended the awards ceremony at Brooklyn Steel. The New... Continue reading at AdWeek
[ AdWeek | 2019-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#daily beast
#awards ceremony
Costs for paid video distribution on Facebook has more than doubled year-over-year. The post Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video briefing
Michael Bloomberg is the highest-ranking New York resident on Fo…; 2019 list of world billionaires. The magazine released its list yesterday, ranking over 2,000 billionaires worldwide. Forbes... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michael bloomberg
BookExpo has announced the titles that will be featured on the three 2019 Editors’ Buzz Panels, which highlight forthcoming books expected to appeal to readers in the fall and winter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#buzz panels
The festival, taking place April 13-14 at USC, will feature hundreds of authors, experts and storytellers, including Karamo Brown, Chelsea Clinton, Valerie Jarrett, Erica Jong, Kiese Laymon and Don Winslow The Los Angeles Times today announced the lineup for the Festival of Books, the nation’s... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#chelsea clinton
#erica jong
#kiese laymon
#don winslow
Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#branded content
#broader strategy
#niche followings
In this excerpt from 'Tyler Cross: Angola, Cross,' Nury and Brüno’s 1940s criminal antihero, finds himself imprisoned in Louisiana’s notoriously brutal Angola State Prison after an easy insurance scam turns into a doublecross. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-05 00:00:00 UTC ]
More news stories like this |
Michael Rosen, Cressida Cowell and David Baddiel are among the children’s writers taking part in Hay Festival’s 2019 schools programme. Continue reading at The Bookseller
[ The Bookseller | 2019-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michael rosen
#cressida cowell
#david baddiel
#hay festival
The Booker Prize will be sponsored by Silicon Valley venture capitalist Sir Michael Moritz's charitable foundation Crankstart in a five-year deal, it has been announced. Continue reading at The Bookseller
[ The Bookseller | 2019-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#booker prize
Kerry Hudson explains how the Breakthrough Festival came about, and how it is different to traditional literary festivals. Continue reading at The Bookseller
[ The Bookseller | 2019-02-27 00:00:00 UTC ]
More news stories like this |
Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about now.5. Shutterstock: Pop-Art Oscars PostersIn time for the Academy Awards, Shutterstock debuted yet another round of pop-art inspired versions of movies for Oscar-nominated films. Among them, a comic... Continue reading at Advertising Age
[ Advertising Age | 2019-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#academy awards
#oscar-nominated films
#comic book
To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post youtube
In 'No Ivy League,' Hazel Newelvant’s forthcoming graphic memoir, the author looks back on the summer when Hazel was 17 years old and is forced to confront youthful illusions about the world and white privilege. An excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ivy league
Trump didn't get specific about the "false" reporting, but it seems likely that he saw the print edition of this morning's New York Times with the headline "Inside Trump's Angry War On Inquiries Around Him" (subhead: "Pressure Tactics Leave the President Exposed to Accusations of Obstruction")... Continue reading at Advertising Age
[ Advertising Age | 2019-02-20 00:00:00 UTC ]
More news stories like this |
HQ will publish “a warm, witty, honest, and accessible” account of writer and comedian Katy Brand’s life-long obsession with "Dirty Dancing", I Carried a Watermelon, billed as part-memoir, part homage to the 1987 film. Continue reading at The Bookseller
[ The Bookseller | 2019-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#accessible account
Comedy writers Katy Brand, Jenny Eclair and Kathy Lette are joining authors Marian Keyes and Allison Pearson to judge the inaugural Comedy Women in Print Prize. Continue reading at The Bookseller
[ The Bookseller | 2019-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#allison pearson
#print prize
National Poetry Day has two new sponsors after book trade wholesaler Gardners and sister company Browns Books for Students pledged their support. Continue reading at The Bookseller
[ The Bookseller | 2019-02-09 00:00:00 UTC ]
More news stories like this |
The North’s biggest children’s creative writing workshop The Big Write is returning in May, Harrogate International Festivals has announced. Continue reading at The Bookseller
[ The Bookseller | 2019-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#biggest children
Facebook released new features that gives Pages the power to join Groups, which means publishers and brands can officially participate in the group activity that is increasingly becoming a core focus for the company.On Wednesday, Facebook announced a slate of new tools, including the ability for... Continue reading at Advertising Age
[ Advertising Age | 2019-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#core focus
#shared interests
#business products
#real world