New Yorker Festival Taps Sibling Conde Nast Brands for Sponsored Panels

The 17th edition of The New Yorker Festival begins Friday, including for the second year some panel discussions and events sponsored by brands.Raymond James, the financial services company, will sponsor two panels on Sunday: "Food Pilgrammages," which will focus on "destination dining," and "Built Attractions," which will discuss travel.This time, The New Yorker is tapping talent from other Conde Nast brands to sit on the panels. Editors from Bon Apptit and Conde Nast Traveler will take part in the food panel, and editors from Architectural Digest and Golf Digest will discuss travel. The reason? Because the sponsored panels are part of an "integrative" and "multiplatform" advertising buy from Raymond James, which includes paid media in all five of the titles, according New Yorker publisher Lisa Hughes. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-10-06 00:00:00 UTC ]
News tagged with: #bon apptit #architectural digest #golf digest

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Brands missing from marketing of 'Joker'

It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence.  All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
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In promoting edgy 'Joker,' Warner Bros. steers clear of brands

"Joker" dominated U.S. theaters this weekend, bringing in $93.5 million and setting a box office record for October. Warner Bros. Pictures pulled off its record-setting weekend without using many of the marketing tools that come standard with comic book movies.  While other... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
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U.S. Comics Publishers Tap A Rich Vein of Eurocomics

More U.S. trade book publishers than ever are licensing Franco-Belgian, Italian, Spanish, and northern European comics and offering new frontlist titles and archival collections in English translations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-04 04:00:00 UTC ]
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Panel Mania: The Illuminati Ball by Cynthia Von Buhler

Best known for lavish and immersive theater productions, Cynthia Von Buhler also works in the comics medium, creating graphic works that also explore her fascination with secret societies, sensuality, power, and the hunger for freedom. This 13-page excerpt from The Illuminati Ball introduces the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-02 04:00:00 UTC ]
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Feminism, cyber warfare and politics feature at sell-out Cliveden Literary Festival

The Cliveden Literary Festival returned for a third time last weekend with Ian McEwan, Howard Jacobson and Elif Shafak among the authors taking part in a busy event that saw speakers discuss topics from feminism to Russian spies, cyberwarfare and conspiracy theories to secrets of the universe.  Continue reading at The Bookseller

[ The Bookseller | 2019-09-30 13:22:16 UTC ]
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Double win for Ian Rankin as inaugural Capital Crime festival hailed a success

Six hundred people flocked to London’s inaugural Capital Crime festival over the weekend, with Ian Rankin scooping two awards at the Amazon Publishing Readers’ Awards. Continue reading at The Bookseller

[ The Bookseller | 2019-09-29 16:13:14 UTC ]
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Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and... Continue reading at AdWeek

[ AdWeek | 2019-09-27 20:14:59 UTC ]
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Turning Editorial Franchises into Brand Builders and Moneymakers

Bon Appétit’s "Hot 10" list of the best new restaurants in the country began as a typical magazine feature when it made its debut in BA's September restaurants issue in 2009. The following year, the magazine threw a party to honor and celebrate the restaurants, inviting them to New York to cook... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-27 19:55:46 UTC ]
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Panel Mania: ‘Glenn Ganges in: The River at Night’

Kevin Huizenga’s new graphic novel is a return to the loopy hall of mirrors inside the head of Glenn Ganges, the irresistibly ordinary fictional dude. The post Panel Mania: ‘Glenn Ganges in: The River at Night’ appeared first on The Millions. Continue reading at The Millions

[ The Millions | 2019-09-27 16:00:18 UTC ]
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Smyth and Lindqvist join Bath Festivals

Janet Smyth and Fritha Lindqvist have joined Bath Festivals to undertake the programming of Bath Children’s Literature Festival. Continue reading at The Bookseller

[ The Bookseller | 2019-09-25 09:34:02 UTC ]
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Agencies and Brands skip work, donate ad space for Global Climate Strike

Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 22:10:02 UTC ]
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Panel Mania: ‘Harley Quinn: Breaking Glass’

Eisner Award- and Caldecott Honor-winner Mariko Tamaki and artist Steve Pugh collaborate on a new graphic novel about the teen years of Harleen Quinzel. The post Panel Mania: ‘Harley Quinn: Breaking Glass’ appeared first on The Millions. Continue reading at The Millions

[ The Millions | 2019-09-19 16:00:57 UTC ]
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Brands crash Area 51 parties. And AT&T considers offloading DirecTV: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Whassup?... Continue reading at Advertising Age

[ Advertising Age | 2019-09-19 10:00:00 UTC ]
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SPX 2019 Spotlights Chris Ware, Eddie Campbell, Sponsor Controversy

SPX celebrated its 25th year in 2019 with appearances by such indie comics stars as Chris Ware, Eddie Campbell, and Mariko Tamaki; while also having to deal with controversy surrounding the show's sponsorship. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-18 04:00:00 UTC ]
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Panel Mania: Glenn Ganges in: The River at Night by Kevin Huizenga

Kevin Huizenga’s new graphic novel 'The River at Night' is a return to the loopy hall of mirrors that is the mind of Glenn Ganges, Huizenga’s irresistibly ordinary fictional dude and guide to the cerebral wonders of the drifting human mind. In this 12-page excerpt, Ganges, unable to sleep,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-18 04:00:00 UTC ]
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Eddo-Lodge and Emre join line-up for feminist literary festival

More than 30 publishers will join authors including Reni Eddo-Lodge and Merve Emre at the New Suns feminist literary festival at the Barbican next month. Continue reading at The Bookseller

[ The Bookseller | 2019-09-15 18:11:32 UTC ]
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Three OU Visual Communication students awarded for their designs for the 2019 Neustadt Lit Festival

News and Events The prize-winning poster design by OU student Marley Smith NORMAN, OKLA. (Friday, September 13, 2019) – University of Oklahoma students Marley Smith, Abby Merz, and Sadie Gorham have been awarded first, second, and third place,... Continue reading at World Literature Today

[ World Literature Today | 2019-09-13 16:04:43 UTC ]
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Panel Mania: ‘Pittsburgh’ by Frank Santoro

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[ The Millions | 2019-09-13 10:00:41 UTC ]
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The Atlantic Taps Creative Leadership | People on the Move

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[ Folio Magazine | 2019-09-12 20:19:23 UTC ]
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Agency Brief is abuzz with 'purpose-driven, branded entertainment'

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[ Advertising Age | 2019-09-06 17:46:10 UTC ]
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