New Yorker Festival Taps Sibling Conde Nast Brands for Sponsored Panels

The 17th edition of The New Yorker Festival begins Friday, including for the second year some panel discussions and events sponsored by brands.Raymond James, the financial services company, will sponsor two panels on Sunday: "Food Pilgrammages," which will focus on "destination dining," and "Built Attractions," which will discuss travel.This time, The New Yorker is tapping talent from other Conde Nast brands to sit on the panels. Editors from Bon Apptit and Conde Nast Traveler will take part in the food panel, and editors from Architectural Digest and Golf Digest will discuss travel. The reason? Because the sponsored panels are part of an "integrative" and "multiplatform" advertising buy from Raymond James, which includes paid media in all five of the titles, according New Yorker publisher Lisa Hughes. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-10-06 00:00:00 UTC ]
News tagged with: #bon apptit #architectural digest #golf digest

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Agency Brief is abuzz with 'purpose-driven, branded entertainment'

It’s 2019, so naturally every person in advertising feels the need to casually drop buzzwords into every conversation they have. All “thought leaders" do everything “holistically,” for example, as if that means anything to anyone. But what’s buzzier than all the buzz right now? Arguably,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-06 17:46:10 UTC ]
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NYPL @ NYCC: Selected Panels

In conjunction with New York Comic Con, the New York Public Library will host a day of programming and professional development for librarians on Thursday, October 3, at its historic building on Fifth Avenue at 42nd Street. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-06 04:00:00 UTC ]
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Primadonna Prize shortlist unveiled as inaugural festival hailed a success

The shortlist for the inaugural Primadonna Prize has been unveiled at the Primadonna Festival weekend, dedicated to championing women writers.  Continue reading at The Bookseller

[ The Bookseller | 2019-09-06 00:40:37 UTC ]
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Women's World Cup showed how safety guardrails cost brands valuable audiences

For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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Raina Telgemeier offers up an ode to reading, in honor of the National Book Festival

The graphic novelist behind “Smile” and “Sisters” will be a featured author at the festival Saturday. Continue reading at The Washington Post

[ The Washington Post | 2019-08-27 16:19:28 UTC ]
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Edinburgh Book Festival: Sturgeon shares 'theory' on politicians and literature

Nicola Sturgeon has taken to the stage at Edinburgh Books Festival and shared her theory on politicians and literature.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-23 11:17:55 UTC ]
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Panel Mania: ‘The Forbidden Harbor’

This beautifully illustrated graphic novel combines high adventure, betrayal, and mystery on the open sea with a deeply moving love story. The post Panel Mania: ‘The Forbidden Harbor’ appeared first on The Millions. Continue reading at The Millions

[ The Millions | 2019-08-23 10:00:36 UTC ]
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During the Edinburgh Book Festival: Publishing Scotland’s 2019 Fellowship

Coinciding with the Edinburgh International Book Festival, 10 editors are on the week-long Publishing Scotland International Fellowship trip. The post During the Edinburgh Book Festival: Publishing Scotland’s 2019 Fellowship appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-22 09:35:00 UTC ]
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Cheez-It signs on as College Football Playoff sponsor

Welcome to the latest edition of Ad Age TV Brief, our roundup of news from the world of broadcast, cable, streaming and beyond. *Extremely Mr. Roarke Voice* Smiles everyone, smiles! Say Cheez-It:  Kellogg’s Cheez-It has inked a multiyear pact to serve as an official sponsor of the College... Continue reading at Advertising Age

[ Advertising Age | 2019-08-16 20:15:26 UTC ]
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Gollancz Festival returns with headliner Garth Nix

Gollancz Festival is teaming up with Foyles for its fifth anniversary event in October, featuring headliner Garth Nix. Continue reading at The Bookseller

[ The Bookseller | 2019-08-15 10:16:06 UTC ]
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Fashionista EIC Tapped as Nylon’s New Editorial Director | People on the Move

[caption id="attachment_164365" align="alignright" width="150"] Alyssa Vingan Klein[/caption] Bustle Digital Group named Fashionista’s editor-in-chief Alyssa Vingan Klein as the new editorial director of Nylon.  This hire follows last week’s announcement by Nylon editor-in-chief Gabrielle Korn... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-08 19:30:31 UTC ]
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Why Are Brand Marketers Investing in Magazines?

For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
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Ocean Vuong (and his mom) steal the show at the second biannual Asian American Literature Festival.

All photos courtesy of Hannah Colen. Held in Washington D.C., the Second-Annual Asian American Literature Festival took place this year at multiple locations including the Library of Congress, the Smithsonian Freer|Sackler Galleries, and kicked off at Franklin Park down the street from the Eaton... Continue reading at Literrary Hub

[ Literrary Hub | 2019-08-05 16:16:47 UTC ]
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Snap Inc. Poaches P&G’s Craig Stimmel for Its Global Head of Brand Role

Snap Inc. turned to the consumer-packaged-goods sector to fill its new global head of brand role, tapping Procter & Gamble head of digital media and global partnerships Craig Stimmel. Stimmel revealed that he was leaving P&G in a LinkedIn post earlier this week, but he did not indicate... Continue reading at AdWeek

[ AdWeek | 2019-08-02 18:24:30 UTC ]
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Panel Mania: ‘Drawing Power: Women’s Stories of Sexual Violence, Harassment, and Survival’

Featuring a foreword by Roxane Gay, the comic anthology is a powerful and instructive collection of short stories by 60 female artists. The post Panel Mania: ‘Drawing Power: Women’s Stories of Sexual Violence, Harassment, and Survival’ appeared first on The Millions. Continue reading at The Millions

[ The Millions | 2019-08-02 10:00:17 UTC ]
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O’Reilly unveils inaugural 'Dingle Lit' Festival

Former bookseller Sheila O’Reilly is helping to launch a new literary festival, 'Dingle Lit', on the Dingle Peninsula this November. Continue reading at The Bookseller

[ The Bookseller | 2019-08-02 06:32:46 UTC ]
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Time Taps ALM’s Dana Rosen as Chief Legal Officer | People on the Move

[caption id="attachment_162887" align="alignright" width="150"] Dana Rosen[/caption] Time named Dana Rosen as its new chief legal officer, effective July 29.  As CLO—which CEO and editor-in-chief Edward Felsenthal identified in a statement as a top priority position to fill since the magazine... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-25 18:40:50 UTC ]
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Serpent's Tail scoops Mary Gaitskill's #MeToo New Yorker tale

Serpent’s Tail has acquired a novella, This is Pleasure by Mary Gaitskill, about the “unravelling of the life of a male publisher undone by allegations of sexual impropriety and harassment” which was first published in the New Yorker earlier this month. Continue reading at The Bookseller

[ The Bookseller | 2019-07-25 18:04:04 UTC ]
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Juno Dawson joins panel for BBC Arts’ The Novels That Shaped Our World

Author, screenwriter and columnist Juno Dawson has joined the panel for the BBC’s The Novels That Shaped Our World.  Continue reading at The Bookseller

[ The Bookseller | 2019-07-24 22:29:55 UTC ]
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