Facebook-centric entertainment and data firm Moviepilot has attracted a second round of funding worth $16 million, much of which it will spend promoting itself to consumers through branded content."We focus on content marketing when it comes to brand-building," said co-founder Tobias Bauckhage. "The belief is that if we invest in content and make sure that content is reaching the right audiences, that our brand and relevance will naturally grow."Moviepilot operates a publishing platform that revolves around fan-made content and relies heavily on distribution through its genre-themed pages on Facebook such as MoviePilot Fantasy and MoviePilot Vampires. The company gathers data on Facebook fans such as age, gender, location and interests, then creates larger look-alike pools of consumers to target online on behalf of advertisers. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-16 00:00:00 UTC ]
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HarperCollins owner News Corp has completed its $349m (£252m) acquisition of Houghton Mifflin Harcourt's consumer division. Continue reading at The Bookseller
[ The Bookseller | 2021-05-10 12:46:20 UTC ]
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Knowledge Unlatched seeks cooperation from a widening array of libraries in converting more agreements and titles to open access. The post Germany’s Knowledge Unlatched Starts Its 2021 Open Access Funding Round appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-04 15:14:44 UTC ]
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#FollowLocalJournalists. That’s the hashtag on a campaign that Twitter is launching today to encourage its users to do just that. According to Sara Fischer, of Axios, in addition to social-media activity, the campaign is running full-page ads in local papers owned by Gannett (including the... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-05-03 12:04:28 UTC ]
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For Teacher Appreciation Week, help fund these classroom library and literacy projects in deserving classrooms! Continue reading at Book Riot
[ Book Riot | 2021-05-03 10:42:00 UTC ]
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A new Nielsen study found that most consumers are ready to return to pre-pandemic habits and consumer sentiment is hitting new heights. Continue reading at Advertising Age
[ Advertising Age | 2021-04-07 18:36:09 UTC ]
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In a most unusual year shaped by the pandemic, as educators and their students faced a variety of school-day scenarios that included virtual learning, one thing was constant—the need for engaging lessons tackling STEM and STEAM concepts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-26 04:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Touchdown for Amazon Good morning! Amazon executives are sure having a... Continue reading at Advertising Age
[ Advertising Age | 2021-03-19 10:00:00 UTC ]
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The bold $1.9 trillion measure signed into law yesterday includes $200 million in pandemic relief funding for the Institute of Museum and Library Services, the largest single increase in the agency's history. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-12 05:00:00 UTC ]
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In 2021, Digiday and Connatix teamed up to ask experts at the Digiday Publishing Summit how the past year’s unprecedented online audience surge fundamentally changed the ways publishers use data to create content. In this installment of the Question of the Day, Joetta Gobell, vice president of... Continue reading at Digiday
[ Digiday | 2021-03-10 02:00:00 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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How a picture book about a little bear who discovers he is deaf tells a personal story for its creators. Continue reading at BBC News
[ BBC News | 2021-03-02 00:02:48 UTC ]
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Surprisingly, despite the heavy toll taken by the COVID-19 pandemic on brick and mortar bookstores (especially independent brick and mortar bookstores) nationwide, US book sales actually increased by 8 percent in 2020. What demographic is responsible for keeping the industry alive and thriving... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-23 19:04:39 UTC ]
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This year's Booker Prize-winning novel, Shuggie Bain by Douglas Stuart, is to be translated into Turkish, Serbian, Portuguese and Arabic, following grants from the Publishing Scotland Translation Fund. Continue reading at The Bookseller
[ The Bookseller | 2021-02-19 02:04:43 UTC ]
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Some good news: today, Publishers Weekly reported that We Need Diverse Books is partnering with Penguin Random House on a series of programs to get more books by Black writers published. The Black Creatives Fund initiative involves a “Revisions Workshop”; a mentoring program; and marketing... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-17 18:23:38 UTC ]
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Operating under the Black Creatives Fund banner, We Need Diverse Books is partnering with Penguin Random House on a series of programs designed to get more books by Black writers published. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-17 05:00:00 UTC ]
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Newspaper publisher Tribune has agreed to be sold to Alden Global Capital, a hedge fund known for cutting costs and eliminating newsroom jobs, in a deal valued at $630 billion Continue reading at ABC News
[ ABC News | 2021-02-17 00:40:46 UTC ]
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Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-10 05:01:00 UTC ]
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Bloomsbury is overhauling the structure of its consumer division executive team in the US, with publishing director Cindy Loh leaving at the end the month. Continue reading at The Bookseller
[ The Bookseller | 2021-02-08 06:33:51 UTC ]
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At the turn of the 20th century, with few children's books featuring Black characters, one young editor implored his peers to 'Let us make the world know that we are living.' Continue reading at The Conversation
[ The Conversation | 2021-02-05 13:08:13 UTC ]
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Industry veteran Ian Hudson has joined Bloomsbury as m.d. of the consumer publishing division and as executive director on the Bloomsbury executive committee. Continue reading at The Bookseller
[ The Bookseller | 2021-01-11 20:31:10 UTC ]
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