Facebook-centric entertainment and data firm Moviepilot has attracted a second round of funding worth $16 million, much of which it will spend promoting itself to consumers through branded content."We focus on content marketing when it comes to brand-building," said co-founder Tobias Bauckhage. "The belief is that if we invest in content and make sure that content is reaching the right audiences, that our brand and relevance will naturally grow."Moviepilot operates a publishing platform that revolves around fan-made content and relies heavily on distribution through its genre-themed pages on Facebook such as MoviePilot Fantasy and MoviePilot Vampires. The company gathers data on Facebook fans such as age, gender, location and interests, then creates larger look-alike pools of consumers to target online on behalf of advertisers. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-16 00:00:00 UTC ]
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Newspaper publisher Lee Enterprises is facing renewed pressure from a hedge fund to speed up its transition to digital publishing and consider adding new digital-savvy leaders to its board Continue reading at ABC News
[ ABC News | 2022-04-14 21:27:45 UTC ]
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‘Triumphant debut’ with environmental theme, illustrated by Levi Pinfold, is awarded £5,000 prize by the chain’s booksellersA timely adventure story that tackles environmental themes has been named winner of this year’s Waterstones children’s book prize.The Last Bear by Hannah Gold, illustrated... Continue reading at The Guardian
[ The Guardian | 2022-03-31 19:00:00 UTC ]
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Zestworld announced it has raised $9.37 million in new funding to create a digital comics publishing and distribution platform for a newly assembled stable of veteran popular comics creators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
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The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new "big data" monthly impact releases--set-top box and smart television viewership metrics... Continue reading at AdWeek
[ AdWeek | 2022-03-08 22:58:31 UTC ]
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Lee Enterprises' effort to repel a hostile takeover got a boost this week when a judge ruled the newspaper publisher could ignore two director nominations from the Alden Global Capital hedge fund Continue reading at ABC News
[ ABC News | 2022-02-15 18:29:26 UTC ]
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The Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services centered around its Reader Reach platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-15 05:00:00 UTC ]
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Jacob Ward warns about technology's dangers, but we've heard such alarms before. Continue reading at The Washington Post
[ The Washington Post | 2022-01-28 13:00:08 UTC ]
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Put these new board books publishing in the first half of 2022 into the hands of the youngest readers in your life. Continue reading at Book Riot
[ Book Riot | 2022-01-20 11:39:00 UTC ]
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Before he helped bring down Richard Nixon, the reporter grew up in a school of hard knocks. His memoir is a treasureFew reporters are synonymous with their craft. Bob Woodward of the Washington Post is one, his former partner, Carl Bernstein, another. Together, they broke open the Watergate... Continue reading at The Guardian
[ The Guardian | 2022-01-16 07:00:43 UTC ]
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Media.Monks has completed its first merger deal of the year with 4 Mile Analytics as it expands its data and digital media capabilities. The merger will see the Californian-based data consultancy join the holding company S4 Capital's fold to bring in its analytics capabilities--as well as data... Continue reading at AdWeek
[ AdWeek | 2022-01-12 10:53:08 UTC ]
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Creative Access has released research to coincide with its 10-year anniversary, revealing the disproportionate impact of Covid-19 on people from under-represented groups in publishing, including a sharp decline in financial stability. Continue reading at The Bookseller
[ The Bookseller | 2021-12-17 03:20:02 UTC ]
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The Paris Commercial Court has authorised the French investment fund Financière Trésor de Patrimoine to take over the bankrupt book club France Loisirs, which is owned by holding company Actissia. Continue reading at The Bookseller
[ The Bookseller | 2021-12-14 00:52:23 UTC ]
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Newspaper publisher Lee Enterprises has rejected a takeover offer from the Alden Global Capital hedge fund that is one of the largest newspaper owners in the country with a reputation for intense cost cuts and layoffs Continue reading at ABC News
[ ABC News | 2021-12-09 21:37:15 UTC ]
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Newspaper publisher Lee Enterprises has rejected a takeover offer from the Alden Global Capital hedge fund that is one of the largest newspaper owners in the country with a reputation for intense cost cuts. Continue reading at Baltimore Sun
[ Baltimore Sun | 2021-12-09 19:38:26 UTC ]
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NASA announced on Thursday it has awarded $415.6 million US to billionaire Jeff Bezos' Blue Origin, stalwart contractor Northrop Grumman Corp and venture-backed Nanoracks to develop privately owned and operated commercial space stations. ... Continue reading at CBC
[ CBC | 2021-12-03 12:56:05 UTC ]
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A project to develop a guide to make literature events accessible for disabled people has reached its research and development phase target budget following support from the industry. Continue reading at The Bookseller
[ The Bookseller | 2021-11-25 01:08:21 UTC ]
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The anthropologist Nastassja Martin has written a slender but expansive book in which she grapples with the physical and philosophical fallout of a near-death experience. Continue reading at The New York Times
[ The New York Times | 2021-11-24 10:00:04 UTC ]
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The Hay Festival and the Women's Prize are some of the literature organisations to have benefitted from the latest round of the government’s Culture Recovery Fund administered through Arts Council England. Continue reading at The Bookseller
[ The Bookseller | 2021-11-22 05:55:21 UTC ]
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Amazon has changed the publishing ecosystem more than anything else due to its “proprietary” capturing of data, FutureBook delegates have been told. Continue reading at The Bookseller
[ The Bookseller | 2021-11-19 15:38:24 UTC ]
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The owners of award-winning independent bookshop Book-ish are raising funds to "secure their future", seeking to buy their premises before it goes on the open market. Continue reading at The Bookseller
[ The Bookseller | 2021-11-18 16:44:18 UTC ]
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