Facebook-centric entertainment and data firm Moviepilot has attracted a second round of funding worth $16 million, much of which it will spend promoting itself to consumers through branded content."We focus on content marketing when it comes to brand-building," said co-founder Tobias Bauckhage. "The belief is that if we invest in content and make sure that content is reaching the right audiences, that our brand and relevance will naturally grow."Moviepilot operates a publishing platform that revolves around fan-made content and relies heavily on distribution through its genre-themed pages on Facebook such as MoviePilot Fantasy and MoviePilot Vampires. The company gathers data on Facebook fans such as age, gender, location and interests, then creates larger look-alike pools of consumers to target online on behalf of advertisers. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-16 00:00:00 UTC ]
News tagged with:
#publishing platform
Audio visual reading app xigxag has publicly opened a £250,000 funding round on the Seeders crowdfunding platform with more than 72% already raised. Continue reading at The Bookseller
[ The Bookseller | 2021-11-16 04:37:03 UTC ]
More news stories like this |
About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek
[ AdWeek | 2021-11-01 21:30:00 UTC ]
More news stories like this | News stories tagged with:
#turn led
#film adaptation
#bestselling book
Here are the best bookish things that happened this week, from library chickens to literacy funding and, of course, WonTon the bookstore cat. Continue reading at Book Riot
[ Book Riot | 2021-10-22 10:42:00 UTC ]
More news stories like this | News stories tagged with:
#bookish things
#bookstore
Macmillan Children’s Books has pounced for Five Bears, a new picture book written and illustrated by Catherine Rayner. Continue reading at The Bookseller
[ The Bookseller | 2021-10-19 14:57:35 UTC ]
More news stories like this | News stories tagged with:
#catherine rayner
#macmillan children
#picture book
#macmillan
Publishers shared insights at the Digiday Publishing Summit at the end of September in Miami. The post Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-19 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#publishing summit
It’s an underused tool to battle mistreatment and suppressed wages, Eric Posner argues. Continue reading at The Washington Post
[ The Washington Post | 2021-10-08 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#antitrust law
#protect workers
Inkitt, a data-driven publishing house, has scooped $59m (£42m) in funding from investors including the owner of Macmillan, Stefan von Holtzbrinck, and former c.e.o. of Penguin Michael Lynton, to accelerate the company's continued global expansion, with sights set on San Francisco for a new... Continue reading at The Bookseller
[ The Bookseller | 2021-10-06 12:10:03 UTC ]
More news stories like this | News stories tagged with:
#sights set
Up to 200 U.S. libraries of all types will be selected to receive $10,000 grants to support, restore, and sustain their core activities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-06 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#$2 million
#receive $10
#libraries
The Publishers Association has released guidance for publishers seeking to collect data about the protected characteristics of authors, illustrators and translators after a report found many companies were reluctant to engage in diversity auditing. Continue reading at The Bookseller
[ The Bookseller | 2021-09-17 03:26:51 UTC ]
More news stories like this | News stories tagged with:
#collect data
#report found
#publishers association
In 2008, as the global financial crisis peaked and Ireland faced a long period of austerity, the government announced that the primary school library fund would be cut in its entirety. The €2.2m annual investment from the then-Department of Education & Science had been in place for 37 years;... Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 10:30:52 UTC ]
More news stories like this | News stories tagged with:
#library funding
#long period
#government announced
#public libraries
The School Library Association says many of its members were furloughed and some have been made redundant but librarians have been more essential than ever Continue reading at The Bookseller
[ The Bookseller | 2021-09-03 09:36:20 UTC ]
More news stories like this | News stories tagged with:
#school libraries
#made redundant
#library association
#libraries
“Matrix” dramatizes a remote period while making it somehow relevant to our own lives. Continue reading at The Washington Post
[ The Washington Post | 2021-08-31 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#lauren groff
Lawyers say the Internet Archive's sweeping demand for 10 years worth of monthly sales data is "burdensome in the extreme" and legally "irrelevant." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-13 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales data
#internet archive
It’s hard to believe that in just a matter of years, foldable devices have gone from the stuff of science fiction to actual usable daily drivers. Here we are today, checking out the third generation of Samsung’s foldables, which the company just launched at its Unpacked event. The Fold 3 is the... Continue reading at Engadget
[ Engadget | 2021-08-11 14:00:51 UTC ]
More news stories like this | News stories tagged with:
#rated ipx8
#water resistance
#review unit
#daily life
#average consumer
#battery life
#mainstream audience
#science fiction
In their filing August 9, IA lawyers insist the sales data is crucial to its fair use defense in a lawsuit filed last year, while the plaintiff publishers have balked at the extraordinary request. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales data
#lawsuit filed
#plaintiff publishers
“Congress is getting the message that libraries of all kinds are key to the vitality of communities,” said ALA president Patty Wong in a statement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#libraries
Bennett’s new memoir, “(Re)Born in the USA,” traces an offbeat journey from obsession to proud citizenship. Continue reading at The Washington Post
[ The Washington Post | 2021-07-01 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#american dream
Paperchains, a project which records writing by prisoners, homeless people and members of the armed forces about the coronavirus lockdown, has received Arts Council funding and will now become a book and touring production. Continue reading at The Bookseller
[ The Bookseller | 2021-06-08 04:10:41 UTC ]
More news stories like this | News stories tagged with:
#homeless people
#armed forces
#coronavirus lockdown
Another unexpected boost for publishers, as Abu Dhabi's crown prince puts the equivalent of US$1.6 million into play for book purchases. The post Sheikh Mohamed Funds Book Buying at Abu Dhabi International Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-24 18:01:11 UTC ]
More news stories like this | News stories tagged with:
#abu dhabi
#book purchases
Arts Council England has announced the details of a £42m fund to boost local libraries, creative projects and museums across the country. Continue reading at The Bookseller
[ The Bookseller | 2021-05-24 06:43:36 UTC ]
More news stories like this | News stories tagged with:
#creative projects
#libraries