Facebook-centric entertainment and data firm Moviepilot has attracted a second round of funding worth $16 million, much of which it will spend promoting itself to consumers through branded content."We focus on content marketing when it comes to brand-building," said co-founder Tobias Bauckhage. "The belief is that if we invest in content and make sure that content is reaching the right audiences, that our brand and relevance will naturally grow."Moviepilot operates a publishing platform that revolves around fan-made content and relies heavily on distribution through its genre-themed pages on Facebook such as MoviePilot Fantasy and MoviePilot Vampires. The company gathers data on Facebook fans such as age, gender, location and interests, then creates larger look-alike pools of consumers to target online on behalf of advertisers. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-16 00:00:00 UTC ]
News tagged with:
#publishing platform
Ingram iD is a new advertising platform designed specifically for book publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishers
Podcaster Annie F. Downs breaks the top 10 on PW’s Religion Nonfiction Bestsellers list with her new book, ‘Chase the Fun: 100 Days to Discover Fun Right Where You Are’ after launching an interactive shopping campaign at Target and Walmart; Wanda Brunstetter’s latest Amish romance debuts at #3... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#wanda brunstetter
#religion fiction
At a glanceExpert's Rating ProsExcellent continuous data protection with versioningEasy, timeline browsing of backed-up filesIntegrated into WindowsBacks up user-created librariesConsEasy “Add folder” function removed from Windows 11Our VerdictWindows File History is still the easiest,... Continue reading at PC World
[ PC World | 2022-09-06 14:30:00 UTC ]
More news stories like this | News stories tagged with:
#local storage
#address bar
#original location
#bottom line
#libraries
The culmination of a 20-year advocacy effort, the new policy will finally make taxpayer-funded research available to the public without cost or delay. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-25 04:00:00 UTC ]
More news stories like this |
Bookclubs, a company that offers an online platform and app for book club management, has raised $1.07 million in new funding from nine investors, according to a Securities and Exchange Commission filing from July. CEO and co-founder Anna Ford said in an interview her company is continuing to... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-08-09 12:40:00 UTC ]
More news stories like this | News stories tagged with:
#online platform
#raised $1
#book club
Amid news of the NPD-IRI merger, NPD BookScan reports US print holding at 6 percent below 2021’s level in the week ending July 23. The post NPD and IRI Have Announced an Unnamed Merger in Data and Analysis appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-04 15:57:40 UTC ]
More news stories like this | News stories tagged with:
#post npd
#bookscan
NFT advocates often tout the technology's ability to grant the creator a cut of second-hand sales as one of its major attributes. Artists can earn from one of their digital creations years after first selling it. Others are looking at NFTs to earn a buck from the secondary market too, including... Continue reading at Engadget
[ Engadget | 2022-08-03 20:10:20 UTC ]
More news stories like this | News stories tagged with:
#second-hand sales
#nft advocates
#major attributes
#secondary market
#analogue world
#makes sense
#pearson
The children’s book characters had a makeover and now TikTok users really want to know which one they are. Alyx Gorman explains it to Josh TaylorSo Alyx, I’ve seen lots of Little Miss memes all over the elderly internet (Instagram and Facebook), but apparently they’ve now morphed into quizzes... Continue reading at The Guardian
[ The Guardian | 2022-08-03 06:11:48 UTC ]
More news stories like this | News stories tagged with:
#tiktok users
#book characters
#mr men
#children’s book
Coming to an indie bookstore/library near you today! * Dwyer Murphy, An Honest Living (Viking) “Like the best noir practitioners, Murphy uses the mystery as scaffolding to assemble a world of fallen dreams and doom-bitten characters.” –The New York Times Book Review Elaine Castillo, How To Read... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-26 08:55:51 UTC ]
More news stories like this | News stories tagged with:
#times book
In its fourth and final year, IPA’s Africa Publishing Innovation Fund will support publishers in accessibility. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Opening the Literary World to Everyone’ ur readers will recall that at mid-June, we had the announcement of the Africa... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-29 10:33:25 UTC ]
More news stories like this | News stories tagged with:
#fourth year
#post ipa
#final year
#support publishers
#porter anderson
#literary world
"Tomorrow, and Tomorrow, and Tomorrow," by Gabrielle Zevin, is a novel about video game makers who came of age with Donkey Kong and fell in love. Continue reading at The Washington Post
[ The Washington Post | 2022-06-28 16:07:16 UTC ]
More news stories like this | News stories tagged with:
#gabrielle zevin
The fund will be available to developers globally and will focus on those in the decentralized finance, gaming, and digital content space. Flow, one of the leading blockchains in the Web3 arena, has announced the launch of a new fund designed to spur innovation among those building apps, games,... Continue reading at Fast Company
[ Fast Company | 2022-05-10 09:00:23 UTC ]
More news stories like this | News stories tagged with:
#digital assets
#digital content
Panelist on Ingram's recent webinar said that global supply chain challenges will persist until 2023 and, with consumer behavior changing, predicting demand—and, accordingly, supply—for a book will remain difficult. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-08 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#recent webinar
As the ad industry races toward a cookieless future where first-party data will be the guiding light for marketers, several new studies have offered insights into how chief marketing officers are struggling with their data and measurement strategies. In a global study from measurement firm... Continue reading at AdWeek
[ AdWeek | 2022-05-04 14:24:35 UTC ]
More news stories like this | News stories tagged with:
#first-party data
#guiding light
#nielsen
Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday
[ Digiday | 2022-04-25 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#traditional tv
#struck deals
#creative types
#nielsen
New legislation in Kentucky gives complete control of public library board appointments to county judge executives. Continue reading at Book Riot
[ Book Riot | 2022-04-19 13:08:55 UTC ]
More news stories like this | News stories tagged with:
#complete control
#public libraries
In a move that has alarmed library leaders, Kentucky bill SB 167—which came back from the dead last week with a veto override—will empower local politicians to “appoint whomever they want to library boards and block major library spending.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-18 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#libraries
Newspaper publisher Lee Enterprises is facing renewed pressure from a hedge fund to speed up its transition to digital publishing and consider adding new digital-savvy leaders to its board Continue reading at ABC News
[ ABC News | 2022-04-14 21:27:45 UTC ]
More news stories like this | News stories tagged with:
#hedge funds
#hedge fund
#digital publishing
#news publisher
‘Triumphant debut’ with environmental theme, illustrated by Levi Pinfold, is awarded £5,000 prize by the chain’s booksellersA timely adventure story that tackles environmental themes has been named winner of this year’s Waterstones children’s book prize.The Last Bear by Hannah Gold, illustrated... Continue reading at The Guardian
[ The Guardian | 2022-03-31 19:00:00 UTC ]
More news stories like this | News stories tagged with:
#book prize
#hannah gold
#environmental theme
#named winner
#waterstones children
#children’s book
Zestworld announced it has raised $9.37 million in new funding to create a digital comics publishing and distribution platform for a newly assembled stable of veteran popular comics creators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#$9 million
#raised $9
#distribution platform