New Funding in Hand, Fansite Moviepilot to Chase More Consumers Bearing Data

Facebook-centric entertainment and data firm Moviepilot has attracted a second round of funding worth $16 million, much of which it will spend promoting itself to consumers through branded content."We focus on content marketing when it comes to brand-building," said co-founder Tobias Bauckhage. "The belief is that if we invest in content and make sure that content is reaching the right audiences, that our brand and relevance will naturally grow."Moviepilot operates a publishing platform that revolves around fan-made content and relies heavily on distribution through its genre-themed pages on Facebook such as MoviePilot Fantasy and MoviePilot Vampires. The company gathers data on Facebook fans such as age, gender, location and interests, then creates larger look-alike pools of consumers to target online on behalf of advertisers. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-16 00:00:00 UTC ]
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Tiffany Haddish to star in an adaptation of M.T. Anderson’s Landscape with Invisible Hand.

2021 is already starting off right (movie-wise, at least): Deadline has just announced that Tiffany Haddish is in final negotiations to star in the screen adaptation of National Book Award winner M.T. Anderson’s sci-fi novel Landscape with Invisible Hand, which will be produced by MGM, Annapurna... Continue reading at Literrary Hub

[ Literrary Hub | 2021-01-06 19:07:21 UTC ]
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Hedge fund Alden offers to buy Tribune, valuing it at $521M

Hedge fund Alden, Tribune’s largest shareholder, has offered to buy the rest of the newspaper publisher at a price that values it at $520.6 million Continue reading at ABC News

[ ABC News | 2020-12-31 15:47:06 UTC ]
More news stories like this | News stories tagged with: #largest shareholder

NetGalley data breach may have exposed user information

Digital advance-copy service NetGalley has revealed it suffered a data breach just before Christmas that may have exposed members' information. Continue reading at The Bookseller

[ The Bookseller | 2020-12-29 00:17:57 UTC ]
More news stories like this | News stories tagged with: #data breach

Elevate scheme for underrepresented writers lands ACE funding

Cornerstones Literary Consultancy has been awarded Arts Council funding for its Elevate mentoring scheme, following a successful pilot run. Continue reading at The Bookseller

[ The Bookseller | 2020-12-18 23:53:53 UTC ]
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PW Notable: Varian Johnson and Paula Chase

For the past 13 years, 'The Brown Bookshelf,' a website launched in 2007 by children’s authors Varian Johnson and Paula Chase, has promoted Black authors and illustrators with such initiatives as 28 Days Later. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #pw notable #varian johnson

Sheikh Zayed Book Award Opens Translation Funding For All Shortlisted Works in 2021

The Sheikh Zayed Book Award announces six new translations from Arabic and offers translation grants for all its shortlisted titles. The post Sheikh Zayed Book Award Opens Translation Funding For All Shortlisted Works in 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-12-17 17:14:34 UTC ]
More news stories like this | News stories tagged with: #shortlisted titles #zayed book

HCCP Names Senior V-p of Direct to Consumer Business

HarperCollins Christian Publishing and HarperCollins Focus appointed Kate Johnson to lead the expansion of its direct-to-consumer business as senior v-p of direct. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-16 05:00:00 UTC ]
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What supporting female founders of color taught me about funding, partnership, and equity

The founder of IFundWomen of Color lays out the hard-won lessons that helped her get investments and cofounder-level equity. Growing up with an entrepreneur mom meant my weekends looked different. We’d drive from event to event, in churches, convention centers, and community centers, where I... Continue reading at Fast Company

[ Fast Company | 2020-12-02 05:00:17 UTC ]
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Open Road Integrated Media’s Data and Tech Marketing System Can Double Sales

Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
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Scotland's National Book Awards postponed to 2021 after funding bid fails

Scotland's National Book Awards will not go ahead this year and will be delayed until 2021 after a funding application to Creative Scotland was unsuccessful, its organisers have confirmed. Continue reading at The Bookseller

[ The Bookseller | 2020-11-23 04:05:52 UTC ]
More news stories like this | News stories tagged with: #creative scotland

T&F's Callanan emphasises need for sustainable funding models

Taylor & Francis chief executive Annie Callanan has said that one of the greatest challenges for the academic and education sector is “this notion that our output should be free”, in an interview at FutureBook 2020. Continue reading at The Bookseller

[ The Bookseller | 2020-11-20 16:28:59 UTC ]
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Weldon 'optimistic' amid pandemic as consumer demand soars

Penguin Random House UK c.e.o. Tom Weldon has praised the resilience of the book trade in an interview at FutureBook 2020. Continue reading at The Bookseller

[ The Bookseller | 2020-11-19 21:20:38 UTC ]
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NLT launches attainment gap scheme with Arts Council funding

The National Literacy Trust is to launch an initiative to address the attainment gap and support the wellbeing of children in 14 target areas across the UK, funded by Arts Council England. Continue reading at The Bookseller

[ The Bookseller | 2020-11-19 08:00:06 UTC ]
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Code Name Bananas keeps top spot as lockdown hits data

David Walliams and Tony Ross' Code Name Bananas (HarperCollins) has swung into a second week in the UK Official Top 50 number one spot.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 15:53:00 UTC ]
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Self-Published Author Moves Brand into Consumer Products

Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy

At least 60% of Slate's podcast audience also visits its site, giving the news publisher a strong foundation for its new first-party data strategy. The post ‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-06 05:01:12 UTC ]
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Annie Bell | 'Cutting down on waste is an area where we can all contribute as consumers'

Last spring, Pan Macmillan announced the creation of One Boat, a new sustainability imprint from the team behind Bluebird. Its name references the power of “one—the idea that one person can make a significant impact; and that one changed habit can make a big difference”. Continue reading at The Bookseller

[ The Bookseller | 2020-11-01 23:08:18 UTC ]
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Frisco social media network raises angel funding from Austin investor

A Frisco startup is looking to cut through the noise of other social media apps and give digital content creators a way to reach more fans. TUBBR, an invite-only social network, announced landing Angel Funding from Global Ascent Partners that it plans to use for its upcoming beta launch.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-10-24 12:00:00 UTC ]
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Plant-based meat sales exploded during the pandemic. Here’s how to keep consumers coming back

Four in five consumers say sustainability matters, but taste and health both rate higher. During the early stage of the pandemic, consumers had trouble buying meat as food processing facilities shut temporarily to slow the spread of COVID-19. As a result, consumers turned to plant-based... Continue reading at Fast Company

[ Fast Company | 2020-10-21 06:00:54 UTC ]
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David Grossman calls on writers to bear witness to pandemic

Speaking at the launch for the Frankfurt book fair – this year focused online – the novelist said authors’ observations could ease the burden of the diseaseThe celebrated Israeli novelist David Grossman has called on his fellow writers to be “trenchant witnesses” to the Covid-19 pandemic, and to... Continue reading at The Guardian

[ The Guardian | 2020-10-14 12:54:03 UTC ]
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