New Funding in Hand, Fansite Moviepilot to Chase More Consumers Bearing Data

Facebook-centric entertainment and data firm Moviepilot has attracted a second round of funding worth $16 million, much of which it will spend promoting itself to consumers through branded content."We focus on content marketing when it comes to brand-building," said co-founder Tobias Bauckhage. "The belief is that if we invest in content and make sure that content is reaching the right audiences, that our brand and relevance will naturally grow."Moviepilot operates a publishing platform that revolves around fan-made content and relies heavily on distribution through its genre-themed pages on Facebook such as MoviePilot Fantasy and MoviePilot Vampires. The company gathers data on Facebook fans such as age, gender, location and interests, then creates larger look-alike pools of consumers to target online on behalf of advertisers. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-16 00:00:00 UTC ]
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BA reveals final round of grants from £50K diversity fund

Bookshops from across Britain have been awarded the final grants from the Booksellers Association £50,000 diversity fund for projects to improve accessibility, representation and inclusion. Continue reading at The Bookseller

[ The Bookseller | 2020-03-02 23:40:45 UTC ]
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Jenny Ridout appointed m.d. of Bloomsbury's non-consumer division

Jenny Ridout has been appointed the new managing director of Bloomsbury's Non-Consumer division. She succeeds Jonathan Glasspool, whose imminent retirement in July after 20 years with the publisher was announced last year. Continue reading at The Bookseller

[ The Bookseller | 2020-02-28 05:26:28 UTC ]
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Why astrologers were the original data scientists

Alexander Boxer says both disciplines seek to divine useful patterns from complex information. Continue reading at The Washington Post

[ The Washington Post | 2020-02-21 02:01:42 UTC ]
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Industry Notes: Italy’s 18App Is Funded; International Book Fairs Eye COVID-19

Industry Notes: Italy's teen cultural bonus is refunded for 2020. International publishing events grapple with exhibitor, attendee worries about COVID-19. The post Industry Notes: Italy’s 18App Is Funded; International Book Fairs Eye COVID-19 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-02-20 20:18:40 UTC ]
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Bloomsbury Absolute bags Kerridge's Hand & Flowers cookbook

Bloomsbury Absolute has bagged a cookbook from Tom Kerridge featuring recipes from his two Michelin-starred pub, the Hand & Flowers. Continue reading at The Bookseller

[ The Bookseller | 2020-02-20 20:14:56 UTC ]
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American journalism is dying. Its survival requires public funds | Victor Pickard

Maintaining public media infrastructure should be non-negotiable for a democratic society. We have to be boldThe McClatchy newspaper chain’s recent filing for bankruptcy is one more data point showing that US journalism is dying. According to the US Bureau of Labor Statistics, the newspaper... Continue reading at The Guardian

[ The Guardian | 2020-02-19 13:34:47 UTC ]
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Publishing Scotland Funds 14 Translations; Frankfurt’s LitAg Sells Out

Publishing Scotland names its latest round of translation grants. And the Frankfurt Book Fair's Literary Agents and Scouts Center is sold out. The post Publishing Scotland Funds 14 Translations; Frankfurt’s LitAg Sells Out appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-02-18 16:30:25 UTC ]
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Jeremy O. Harris: Brandon Taylor ‘Subjugates Us With the Deft Hand of a Dom’

In the debut novel “Real Life,” a biochemistry Ph.D. candidate confronts the harder lessons of how to be a gay black man in a white world. Continue reading at The New York Times

[ The New York Times | 2020-02-18 10:00:07 UTC ]
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Jeremy O. Harris: Brandon Taylor ‘Subjugates Us With the Deft Hand of a Dom’

In the debut novel “Real Life,” a biochemistry Ph.D. candidate confronts the harder lessons of how to be a gay black man in a white world. Continue reading at The New York Times

Friday Fund Day: Drop Some Dollars and Help Some Classrooms

Do some good and help these classrooms build inclusive libraries by donating or spreading the word about their projects. Continue reading at Book Riot

[ Book Riot | 2020-02-14 11:41:33 UTC ]
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Andrew Krivak’s ‘The Bear’ takes a gentler approach to post-apocalyptic fiction

The novel finds an unnamed father and daughter alone in a wilderness seemingly untouched by whatever catastrophe has rendered them the last two humans on earth. Continue reading at The Washington Post

[ The Washington Post | 2020-02-13 16:43:27 UTC ]
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Prosecco-swilling Gay's the Word bookshop burglars caught red-handed by police

A pair of Prosecco-drinking burglars have been sentenced after police caught the two men knocking back alcohol during a break-in at Gay's the Word bookshop. Continue reading at The Bookseller

[ The Bookseller | 2020-02-13 04:34:38 UTC ]
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Review: Chasing homers, ballplayers and dreams

Emily Nemens' debut novel about a fictional baseball team takes on the social swirl of spring training. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-02-02 15:00:12 UTC ]
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How Bonnier is playing for consumer revenue in 2020

Popular Science is launching a line of toys, a product category that tends to have royalty rates as high as 8% to 18% of retail sales. The post How Bonnier is playing for consumer revenue in 2020 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-20 05:01:59 UTC ]
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J.D. Vance has launched a VC fund named after a Tolkien artifact and backed by Peter Thiel.

As Bloomberg reports, J. D. Vance, bestselling author of Hillbilly Elegy, Yale graduate, and venture capitalist has teamed up with Peter Thiel, Eric Schmidt, and Marc Andreessen of Silicon Valley to establish a venture capital firm in Ohio called Narya Capital. If “Narya” sounds familiar to you,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-01-10 20:12:30 UTC ]
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'Hillbilly Elegy' author launches VC fund to invest in Triangle startups

Investor J.D. Vance, author of the bestselling memoir “Hillbilly Elegy,” has launched a venture capital firm based in Cincinnati, according to multiple media reports. The Ohio native’s firm, Narya Capital, will invest in startups in the Raleigh, Durham and cities such as Salt Lake City,... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-01-10 12:20:00 UTC ]
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A Complete Guide to the Handful of Proper Nouns Anna Wiener Uses in Uncanny Valley

One of the first things you notice about Wiener’s Silicon Valley memoir is her elegant, strategic elision. Continue reading at Slate

[ Slate | 2020-01-07 13:30:02 UTC ]
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Arts Council England boss suggests library funding boost

Arts Council England (ACE) could make funding public libraries one of its priorities over the next decade, the organisation’s c.e.o. has said. Continue reading at The Bookseller

[ The Bookseller | 2020-01-03 11:55:05 UTC ]
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Laugharne Weekend appeals for cash after missing out on Arts Council Wales funding

Annual literary festival The Laugharne Weekend is appealing for cash after being denied funding from Arts Council Wales (ACW) for the first time in the event's 12-year history. Continue reading at The Bookseller

[ The Bookseller | 2019-12-23 16:58:59 UTC ]
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