Facebook-centric entertainment and data firm Moviepilot has attracted a second round of funding worth $16 million, much of which it will spend promoting itself to consumers through branded content."We focus on content marketing when it comes to brand-building," said co-founder Tobias Bauckhage. "The belief is that if we invest in content and make sure that content is reaching the right audiences, that our brand and relevance will naturally grow."Moviepilot operates a publishing platform that revolves around fan-made content and relies heavily on distribution through its genre-themed pages on Facebook such as MoviePilot Fantasy and MoviePilot Vampires. The company gathers data on Facebook fans such as age, gender, location and interests, then creates larger look-alike pools of consumers to target online on behalf of advertisers. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-16 00:00:00 UTC ]
News tagged with:
#publishing platform
THE UK PAPERBACK cover of Meena Kandasamy’s When I Hit You shouts out with a chorus of one-word reviews: “Scorching” (The Observer), “Searing” (The Financial Times), “Explosive” (the Guardian) and “Shattering” (The Daily Telegraph). My experience of reading it was that I often realized I had... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-05-06 12:30:45 UTC ]
More news stories like this | News stories tagged with:
#meena kandasamy
#daily telegraph
April 2020 found the publishing industry entering a period of unexpected change as bookshops closed and the focus turned to digital sales. The COVID-19 lockdown has forced writers to re-evaluate the future in this difficult time. As a narrative psychologist and fiction writer, I am interested... Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 04:49:45 UTC ]
More news stories like this | News stories tagged with:
#difficult time
#digital sales
#covid-19 lockdown
#fiction writer
#writing careers
#publishing industry
The University Press of Kentucky has had its state funding restored after losing it in 2018; and in March, Ashley Runyon took over as director of the press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-30 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#university press
The Booksellers Association (BA) has branded Amazon's £250,000 donation to a booksellers hardship fund an “ill-judged attempt to mitigate a decades-long campaign to undermine the bookselling sector”. Continue reading at The Bookseller
[ The Bookseller | 2020-04-24 16:27:46 UTC ]
More news stories like this | News stories tagged with:
#booksellers association
Amazon has been revealed as the mystery donor which pledged £250,000 to a fundraising drive to help booksellers impacted by the coronavirus crisis. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 04:37:57 UTC ]
More news stories like this | News stories tagged with:
#amazon revealed
#fundraising drive
#coronavirus crisis
#bookseller
Bluemoose Books founder Kevin Duffy has called on the publishing industry to rally behind its smaller presses at this time of crisis and to establish a fund to help independent publishers survive what Duffy said had been a 90% reduction in revenue as a result of the lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-14 17:49:26 UTC ]
More news stories like this | News stories tagged with:
#smaller presses
#publishing industry
Ingram has warned clients of a breach within its CoreSource platform, which stores publishers' digital assets. According to the wholesaler and distributor it led to the "unauthorised downloads of some publishers’ titles", but was quickly shut down. Continue reading at The Bookseller
[ The Bookseller | 2020-04-13 20:44:06 UTC ]
More news stories like this | News stories tagged with:
#data breach
#digital assets
Scottish YA author Claire McFall is releasing an e-book title, Making Turquoise, to raise money for food banks. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 05:38:55 UTC ]
More news stories like this | News stories tagged with:
#raise funds
#food banks
#raise money
#e-book
In response to the impact of the pandemic on the arts community, a multi-disciplinary coalition of arts organizations have joined together to launch Artist Relief, a nonprofit fund that will award $5,000 grants to individual artists facing economic need due to Covid-19. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-08 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#arts organizations
Mrs Hinch's The Little Book of Lists (Michael Joseph) has swept straight into the UK Official Top 50 number one spot, ending the four-week reign of Hilary Mantel's The Mirror and the Light (Fourth Estate) at the top. Continue reading at The Bookseller
[ The Bookseller | 2020-04-07 17:08:28 UTC ]
More news stories like this | News stories tagged with:
#sthe mirror
#nielsen data
#mrs hinch
#hilary mantel
#lightfourth estate
#nielsen
On Thursday, the best-selling author pledged $500,000 to a new campaign: #SaveIndieBookstores. Continue reading at HuffPost
[ HuffPost | 2020-04-02 20:17:14 UTC ]
More news stories like this | News stories tagged with:
##saveindiebookstores
#best-selling author
Mining magnate took over page two and three of the Australian for his grand scheme. Plus: News Corp journos forced to take leaveOn Friday the Australian published a double-page advertisement paid for by the mining magnate Clive Palmer, promoting his plan to fund 1m doses of the malaria drug... Continue reading at The Guardian
[ The Guardian | 2020-03-27 01:06:05 UTC ]
More news stories like this | News stories tagged with:
#national broadsheet
#news corp
Arts Council England (ACE) has announced a £160m emergency funding package to help artists and art organisations cope with the coronavirus crisis. Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 04:57:11 UTC ]
More news stories like this | News stories tagged with:
#coronavirus crisis
The coronavirus pandemic has hit independent bookstores hard, with booksellers and other book workers now in need of emergency support. Here are some opportunities we’ve spotted to help out, but please let us know of any others and will add to the post. (Email [email protected].) The Book Industry... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-23 20:01:09 UTC ]
More news stories like this | News stories tagged with:
#assists booksellers
#coronavirus pandemic
#book workers
#book industry
The trade has pulled together to launch a series of emergency measures to support authors and booksellers affected financially as a result of the coronavirus outbreak. Continue reading at The Bookseller
[ The Bookseller | 2020-03-19 17:45:38 UTC ]
More news stories like this | News stories tagged with:
#support authors
#coronavirus outbreak
The Hay Festival has been cancelled owing to the coronavirus outbreak with organisers saying it is now in “immediate financial jeopardy” and has 10 days to raise emergency funds. Continue reading at The Bookseller
[ The Bookseller | 2020-03-19 09:16:58 UTC ]
More news stories like this | News stories tagged with:
#hay festival
#cancelled owing
#coronavirus outbreak
At the recent Digital Media India conference, Rohan Tiwary of Google Asia Pacific, offered updates on some of the company’s ongoing Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-17 17:30:42 UTC ]
More news stories like this | News stories tagged with:
#digital media
Emerald Publishing has launched a £20,000 fund to cover article processing charges, supporting social scientists in making their research on health emergencies such as coronavirus rapidly available. Continue reading at The Bookseller
[ The Bookseller | 2020-03-16 15:58:43 UTC ]
More news stories like this | News stories tagged with:
#emerald publishing
Help build the libraries of schools around the country by donating a few bucks to these DonorsChoose projects. Continue reading at Book Riot
[ Book Riot | 2020-03-13 10:40:37 UTC ]
More news stories like this | News stories tagged with:
#libraries
Independent publisher Comma Press and Manchester Literature Festival have been awarded grants from the Greater Manchester Culture Fund. Continue reading at The Bookseller
[ The Bookseller | 2020-03-05 07:22:17 UTC ]
More news stories like this | News stories tagged with:
#literature festival
#independent publisher