Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off on the social Web—which is the promise of the entire native ads movement. For example, the top sponsored story on the list was from Harper Collins. It naturally ran on BuzzFeed: 17 Problems Only Book Lovers Will Understand. According to Sharethrough, the piece generated 715,267 social actions. That's not so bad. But it's also pretty striking that not a single brand (at least among those tracked by Sharethrough) could crack a million shares or likes. Even more striking: the falloff is severe. In second place was a story by Blackberry on Cracked: 5 Real-Life Stories of Twins Creepier Than Any Horror Movie that generated 656,478 actions. After that, the numbers drop to 115,000 shares, to 80,000, to the number 10 story, a post by Marriot in Fast Company Called the Future of Travel that generated just 23,023 social actions. That's not exactly setting the Web on fire—yet the piece cracked the top 10. That doesn't seem to bode well for the future of brands as social publishers (It should be noted that this list doesn't include video, an arena where many brands have thrived in 2013). Here's the full ranking from Sharethrough: Continue reading at 'AdWeek'
[ AdWeek | 2013-12-23 00:00:00 UTC ]
News tagged with:
#sponsored content
#book lovers
Tasters of the reviews competing for the annual prize that recognises 'the angriest, funniest, most trenchant book review of the past 12 months'News: Hatchet Job of the Year award draws and quarters shortlistCraig Brown on Distant Intimacy: A Friendship in the Age of the Internet by Frederic... Continue reading at The Guardian
[ The Guardian | 2014-01-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#paul theroux
In an infographic sent out Monday afternoon, Sourcebooks says total revenue in 2013 increased 22%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#total revenue
#monday afternoon
In the world of print magazines, fashion remains a stalwart.Top fashion titles such as Vogue, Glamour, Marie Claire, Harper's Bazaar, Elle, InStyle and People StyleWatch all finished 2013 with growth in print ad pages, according to the Publishers Information Bureau, which released its end of... Continue reading at Advertising Age
[ Advertising Age | 2014-01-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#year compared
#marie claire
#print magazines
An analysis of the year's bestselling books reveals the clout big publishers have, how fast bestsellers rotate out, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bestseller lists
Advertising Age, the trade publication introduced in 1930, announced Monday that it would publish its print edition every other week rather than weekly. The magazine, the largest publication in the ad trade field, will publish 25 issues in 2014, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#announced monday
#advertising age
Sales of printed books fell by £98m last year - down 6.5% on 2012, figures show. Continue reading at BBC News
[ BBC News | 2014-01-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#figures show
#year -
Wattpad, the online writing and reading community, continued its long arch of membership growth and increased social connectivity, finishing 2013 with more than 18 million registered users according to data released by the company today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#company today
#data released
#reading community
#online writing
#wattpad grew
The value of the printed book market fell by £98m in 2013, Nielsen BookScan data reveals.... Continue reading at The Bookseller
[ The Bookseller | 2014-01-03 00:00:00 UTC ]
More news stories like this |
Sales of print books through outlets that report to Nielsen BookScan’s retail & club channel fell 2.5%, to 501.6 million units, in 2013, compared to 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen bookscan
#print books
Aided by one of the biggest bull rallies in years, the core Publishers Weekly Stock Index soared 51.2% in 2013, almost double that of the gain posted by the entire Dow Jones Industrial Average. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
More news stories like this |
Hard Luck, the eighth book in Jeff Kinney’s Wimpy Kid series, was the bestselling book across all print formats in 2013, selling over 1.8 million hardcover copies Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#print formats
#bestselling book
#jeff kinney
#eighth book
#bestselling books
For libraries, 2013 was an eventful year. PW takes a look back at the top 10 library stories of the year, and a look ahead to what might be on the horizon in 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#pw takes
#eventful year
Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily... Continue reading at Advertising Age
[ Advertising Age | 2014-01-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#print editions
#hard sell
#hard news
Comic book blockbuster Iron Man 3 was the highest-earning film of 2013 around the world, ahead of Despicable Me 2 and The Hunger Games: Catching Fire. Continue reading at BBC News
[ BBC News | 2013-12-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#catching fire
#hunger games
Sir Alex Ferguson's My Autobiography (Hodder & Stoughton) has retained pole position in... Continue reading at The Bookseller
[ The Bookseller | 2013-12-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#pole position
Magazines saw combined ad units for print and tablet products grow 6 percent in 2013, according to a joint study by Kantar Media and the MPA—The Association for Magazine Media. Measuring 69 publications that have both print and tablet products, the report found tablet unit sales up 16 percent... Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#magazine media
#kantar media
Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular... Continue reading at Advertising Age
[ Advertising Age | 2013-12-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#roughly flat
#print editions
#ad pages
#hopeful sign
#ipad editions
#kantar media
#magazine media
#ad units
New data from NPD suggests that Chromebooks accounted for 21 percent of all commercial notebook sales. Continue reading at AllThingsD
[ AllThingsD | 2013-12-29 22:12:57 UTC ]
More news stories like this | All news stories tagged with:
#good year
The Trouble With Dad, written by Babette Cole [pictured] and published by her own digital... Continue reading at The Bookseller
[ The Bookseller | 2013-12-27 00:00:00 UTC ]
More news stories like this |
The shock of the new has given way to the comfort of the old in this year's bestseller list, with plenty of football and blokey chefsSee the chart in fullTwo female newcomers dominated the all‑year bestsellers list at this point last year. EL James (Fifty Shades of Grey) and Suzanne Collins (The... Continue reading at The Guardian
[ The Guardian | 2013-12-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sleeper hit