Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off on the social Web—which is the promise of the entire native ads movement. For example, the top sponsored story on the list was from Harper Collins. It naturally ran on BuzzFeed: 17 Problems Only Book Lovers Will Understand. According to Sharethrough, the piece generated 715,267 social actions. That's not so bad. But it's also pretty striking that not a single brand (at least among those tracked by Sharethrough) could crack a million shares or likes. Even more striking: the falloff is severe. In second place was a story by Blackberry on Cracked: 5 Real-Life Stories of Twins Creepier Than Any Horror Movie that generated 656,478 actions. After that, the numbers drop to 115,000 shares, to 80,000, to the number 10 story, a post by Marriot in Fast Company Called the Future of Travel that generated just 23,023 social actions. That's not exactly setting the Web on fire—yet the piece cracked the top 10. That doesn't seem to bode well for the future of brands as social publishers (It should be noted that this list doesn't include video, an arena where many brands have thrived in 2013). Here's the full ranking from Sharethrough: Continue reading at 'AdWeek'
[ AdWeek | 2013-12-23 00:00:00 UTC ]
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Alice Munro is the winner of the 2013 Nobel Prize in literature. The Canadian author was lauded for being "master of the short story" by Peter Englund, permanent secretary of the Swedish Academy.Alice Munro is the winner of the 2013 Nobel Prize in literature. The Canadian author was lauded for... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-10-10 00:00:00 UTC ]
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At this year’s fair, piracy has been a noticeably absent topic, replaced by a new, more pressing concern for publishers in the digital age: pricing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-10 00:00:00 UTC ]
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Director of author marketing, Pat Brown, spoke about how the company remains, even after being acquired by Amazon, a place for authors and their fans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-10 00:00:00 UTC ]
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In what is rumored to be a deal worth $500,000, Jennifer Brehl at HarperCollins’s William Morrow imprint bought North American rights to Tina Seskis’s novel, One Step Too Far. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-10 00:00:00 UTC ]
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On the second day of the 2013 Frankfurt Book Fair, we bring you news of book deals, interviews with CEOs and more. Download the issue to read more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-10 00:00:00 UTC ]
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One of the big children’s projects that has bubbled up at Frankfurt is a series called Ferals that was acquired jointly by HarperCollins Children’s Books U.S. and U.K. last week, and has already been optioned for film. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-10 00:00:00 UTC ]
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Muse pulls from Galassi's own life and follows a book editor who, Knopf explained, "is caught in the middle of the decades-long rivalry between two publishing lions over the work of a beautiful, iconic female poet." Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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The publishing industry is in the midst of a rapid, tech-fueled period of change, but what does that change mean for the future of the business? That was the question posed to an opening panel at the 2013 Frankfurt Book Fair: What Is a Publisher Now? Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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Publishing Perspectives show daily for this Wednesday at the Frankfurt Book Fair includes conference reports and info on Brazil's Guest of Honor exhibition. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-09 00:00:00 UTC ]
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The CEO of HarperCollins U.K. talked about taking his new job and how he plans on taking HC into the future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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On the eve of the Frankfurt Book Fair, Her Das Ungeheuer was honored as the year's best German-language novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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The CEO of the recently merged mega-publisher Markus Dohle addressed a range of subjects. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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Two more books drawing buzz at the fair include a debut novel by Joshua Ferris's wife, and a co-authored book about friendship and the Iraq war. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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At an opening session at last year’s Frankfurt Book Fair, U.K. Publishers Association CEO Richard Mollet remarked that digital publishing was no longer in its infancy, but in the “voting and drinking stages of early adulthood.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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Get complete coverage of the Frankfurt Book Fair with the PW Frankfurt Show Daily. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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Read the complete Frankfurt Book Fair 2013 Digital Spotlight in this Scribd reader Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-08 00:00:00 UTC ]
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The popular Tools of Change is no more, but in its place a more intimate digital conference--CONTEC--kicked off what Frankfurt v-p of conferences and entertainment & media Holger Volland said was going to be “a good mood” Frankfurt Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-08 00:00:00 UTC ]
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Download our special Frankfurt Book Fair show daily focused on digital publishing. Read interviews with CEOs, digital experts and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-08 00:00:00 UTC ]
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M&A activity for media continued to drag through the third quarter as wariness over market conditions hung over potential buyers. The $21.9 billion Publicis/Omnicom merger drove industry averages up considerably, but underlying deal value declined 23 percent year-over-year to $43 Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-08 00:00:00 UTC ]
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On Monday evening, the jury of the German Book Prize announced Terézia Mora as the 2013 winner for her novel, Das Ungeheuer. Mora will receive at 25,000 euro prize. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-08 00:00:00 UTC ]
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