Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off on the social Web—which is the promise of the entire native ads movement. For example, the top sponsored story on the list was from Harper Collins. It naturally ran on BuzzFeed: 17 Problems Only Book Lovers Will Understand. According to Sharethrough, the piece generated 715,267 social actions. That's not so bad. But it's also pretty striking that not a single brand (at least among those tracked by Sharethrough) could crack a million shares or likes. Even more striking: the falloff is severe. In second place was a story by Blackberry on Cracked: 5 Real-Life Stories of Twins Creepier Than Any Horror Movie that generated 656,478 actions. After that, the numbers drop to 115,000 shares, to 80,000, to the number 10 story, a post by Marriot in Fast Company Called the Future of Travel that generated just 23,023 social actions. That's not exactly setting the Web on fire—yet the piece cracked the top 10. That doesn't seem to bode well for the future of brands as social publishers (It should be noted that this list doesn't include video, an arena where many brands have thrived in 2013). Here's the full ranking from Sharethrough: Continue reading at 'AdWeek'
[ AdWeek | 2013-12-23 00:00:00 UTC ]
News tagged with:
#sponsored content
#book lovers
Ryan Millman has come a long way since his college days of printing photos from frat parties. Now a full-blown manufacturer, he oversees a suite of four photo-related companies that churn out everything from T-shirts and photo books to canvas prints for major commercial retailers. Continue reading at Baltimore Sun
[ Baltimore Sun | 2013-12-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#photo books
Digital media is thriving. Online advertising is growing faster than any other medium. The Web is hot. Except for the fact that the Web has had all sorts of growing pains. And major business challenges. And it changes constantly, sometimes quite radically. It's certainly never boring, and... Continue reading at AdWeek
[ AdWeek | 2013-12-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#vox media
#katie couric
#focal point
#big deal
Infographics both retro and modern, futuristic transportation, and cartoons of Professor Lucifer Gorgonzola Butts are all featured inside these 10 gems of design books.No matter how convenient Kindles are, they will never do justice to beautifully printed, full-color art and design books. (And... Continue reading at Fast Company
[ Fast Company | 2013-12-23 00:00:00 UTC ]
More news stories like this |
Publishers choose their books of the year, and the ones that got awayRobin Robertson Deputy publishing director, Jonathan CapeThe book that made my year: Many years ago, I was sitting in Blake's bar in Enniskillen with John McGahern and he recommended an American novel from the 60s, written by... Continue reading at The Guardian
[ The Guardian | 2013-12-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#eimear mcbride
#annie proulx
The “brands are publishers now” line has become so ubiquitous in digital media that it risks becoming a cliché. While it is often true that companies are increasingly creating their own content, not all that’s published is created equal. Here’s to the brands that took the time and money to... Continue reading at Digiday
[ Digiday | 2013-12-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#created equal
On behalf of the other 99.9% of books published this year that didn't make the consensus top ten, tell us what were your favorite sleeper best books of 2013? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-20 00:00:00 UTC ]
More news stories like this |
The editors of Scholastic News featured the "8 Coolest Kids We Met in 2013," a roundup of the most inspiring, courageous, and innovative kids featured in the magazines this year. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-20 00:00:00 UTC ]
More news stories like this |
The New York Times is still the gold standard of publishers. Its embrace of native advertising is an important step in legitimizing this modernized version of the advertorial. Importantly, the Times is also looking to impose far more rigid standards that are currently used throughout the... Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing world
#modernized version
#important step
#native advertising
#gold standard
In early December, FOLIO: presented its annual Eddie & Ozzie Awards ceremony, which celebrates the best in magazine editorial and design. Huffington. and Nautilus were both big winners, taking home four and three awards, respectively. In all, more than 150 awards were given to brands... Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#association publishing
#taking home
#big winners
#magazine editorial
#early december
Longform journalism is having its moment, one that backers of recent print and digital magazines hope will linger like a 10,000-word New Yorker profile.Readers appear hungry for a more relaxed experience than the harried web.The hashtag #longreads took off on Twitter. Buzzfeed launched a long... Continue reading at Crains New York
[ Crains New York | 2013-12-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#meredith corp
#top category
#chris kaskie
#vinyl records
Amazon's 2013 list of bestselling adult titles includes Brown's 'Inferno' and Hosseini's 'And the Mountains Echoed,' while Veronica Roth's 'Allegiant' tops the children's bestseller list. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-12-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bestseller list
#veronica roth
#mountains echoed
#bestselling titles
#khaled hosseini
Many were sounding the death knell for independent bookstores as first Barnes & Noble and then Amazon rose to prominence. But indie stores have surprised the naysayers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-12-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#indie stores
#amazon rose
#barnes noble
#independent bookstores
#death knell
A customer representing the Poarch Band of Creek Indians walked into Barnes & Noble in Spanish Fort, Ala., and bought an entire display in the children's section. As a result, nearly 500 children in the tribe will receive at least one new book this holiday season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#holiday season
#barnes noble
Australian authors and critics sift through the piles of books they read in 2013 to highlight the treasures they found. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2013-12-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#critics sift
#australian authors
The save-it-for-later software service Pocket has released a list of the "best" content from 2013. Pocket's 10 million users saved more than 450 million items (from articles and videos to memes and gifs) from across the Web this year, and Pocket looked at which were saved most, as well as which... Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-12 00:00:00 UTC ]
More news stories like this |
As the banner ad loses its luster, online publishers from BuzzFeed to Quartz are turning to units that capture the look and feel of the host site's content. The purists say that truly native advertising can't be scaled without losing its bespoke (read: expensive) feel. No wonder, then, that a... Continue reading at AdWeek
[ AdWeek | 2013-12-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#global marketing
#including aol
#human touch
The Publishers Weekly Children's Starred Reviews Annual is your source for the best books that 2013 has to offer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-09 00:00:00 UTC ]
More news stories like this |
Swinwood to succeed Hayes at Harlequin and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-06 00:00:00 UTC ]
More news stories like this |
Diaz adds narration to her body of work and more in this week's audio books news. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-06 00:00:00 UTC ]
More news stories like this |
Monday: Slate staffers pick their favorite books of 2013. Tuesday: The overlooked books of 2013. Wednesday: The best lines of 2013, and the best poetry of 2013. Thursday: Dan Kois’ 15 favorite books. Friday: The Slate Book Review Top 10. Continue reading at Slate
[ Slate | 2013-12-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#dan kois
#overlooked books