Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off on the social Web—which is the promise of the entire native ads movement. For example, the top sponsored story on the list was from Harper Collins. It naturally ran on BuzzFeed: 17 Problems Only Book Lovers Will Understand. According to Sharethrough, the piece generated 715,267 social actions. That's not so bad. But it's also pretty striking that not a single brand (at least among those tracked by Sharethrough) could crack a million shares or likes. Even more striking: the falloff is severe. In second place was a story by Blackberry on Cracked: 5 Real-Life Stories of Twins Creepier Than Any Horror Movie that generated 656,478 actions. After that, the numbers drop to 115,000 shares, to 80,000, to the number 10 story, a post by Marriot in Fast Company Called the Future of Travel that generated just 23,023 social actions. That's not exactly setting the Web on fire—yet the piece cracked the top 10. That doesn't seem to bode well for the future of brands as social publishers (It should be noted that this list doesn't include video, an arena where many brands have thrived in 2013). Here's the full ranking from Sharethrough: Continue reading at 'AdWeek'
[ AdWeek | 2013-12-23 00:00:00 UTC ]
News tagged with:
#sponsored content
#book lovers
Finishing a strong second year, Worthy Publishing Group sees an 84% increase in sales in 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#worthy publishing
2 years ago it was "nice to have" a mobile strategy for large and medium-sized companies. But today the reality is that a mobile strategy is a must-have for all businesses of all sizes. And the publishing industry is no exception. Toda ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing industry
#medium-sized companies
#mobile strategy
Driven by a solid fourth quarter and good sales for the year in the U.S., Lagardere reported sales of 2.07 billion euros in its publishing division for 2013, down from 2.08 billion in 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing division
#good sales
LinkedIn is looking more and more like a publisher these days. The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its acquisition of news reader Pulse and the introduction of native advertising. (LinkedIn calls them... Continue reading at AdWeek
[ AdWeek | 2014-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#technology company
#user engagement
#thought leadership
#make money
Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparencyProgrammatic trading of advertising has been around for a decade or so, but advocates believe 2014 could be the year it breaks out beyond its online display roots and takes hold in... Continue reading at The Guardian
[ The Guardian | 2014-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#key component
#select group
Skyhorse Publishing broke a new record in 2013, reporting revenue up by 14% in the year, topping $26 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-10 00:00:00 UTC ]
More news stories like this |
The Interactive Advertising Bureau primarily exists to help grow the pie of digital advertising dollars. So, as it kicks off its annual leadership meeting this week, it's focusing on where that growth is expected to occur: mobile.Today, the IAB -- along with a group of publishers including AOL,... Continue reading at Advertising Age
[ Advertising Age | 2014-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad agencies
#conde nast
Despite the challenge of competing with online booksellers, Canadian independents contacted by PW reported that 2013 was an encouraging year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#online booksellers
As they now become digital publishers, newspaper organizations have a glut of audience insight into what both readers want and advertisers want to know. “Newspapers … are among the most trusted brands for providing valuable a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital publishers
#digital advertising
Wanted: someone unconnected with the newspaper and magazine publishing industry willing to take on the burden of chairing a new press regulator for £150,000 a year.Applicants are being invited for the inaugural chair of the Independent Press Standards Organisation (Ipso) in an advert placed in... Continue reading at The Guardian
[ The Guardian | 2014-02-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#leveson report
#mission statement
#john witherow
Internet ad revenues are growing fast. But, even now, they make up only 4.5% of the global wholeHere, as recession ends, is a reality check on the global media ad market (courtesy of Nielsen). Revenues via the internet are up 32.4%, up 4.3% via TV and 5.1% on posters. But they're down 2.2% for... Continue reading at The Guardian
[ The Guardian | 2014-02-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#central question
Penguin Random House’s parent company Bertelsmann has announced preliminary figures for... Continue reading at The Bookseller
[ The Bookseller | 2014-01-31 00:00:00 UTC ]
More news stories like this |
The site's recent traffic surge has many in the digital media world wondering how it's become one of the fastest growing sites on the Internet. The post Elite Daily: Inside One Publisher’s Viral Boom appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#elite daily
Pointing to strong titles, a growing backlist, and retailer optimism, Diamond Book Distributors, the trade book unit of Diamond Comics Distributors, reported that its 2013 sales rose by “double digits” over 2012 in the U.S., Canada, and international markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#international markets
#double digits
Pan Macmillan has said its physical book sales in the UK grew by 4.3% in value in 2013. The... Continue reading at The Bookseller
[ The Bookseller | 2014-01-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#pan macmillan
Batman, Superman, and Spider-Man look truly stunning following a traditional, Pacific Northwest makeover.We all know Batman when we see him, but he always looks a little different, depending on the artist. Whereas in the hands of Dick Sprang, Batman is a barrel-chested 1920s strong man, in the... Continue reading at Fast Company
[ Fast Company | 2014-01-22 00:00:00 UTC ]
More news stories like this |
The Pew survey found that e-reading increased as well but that more adults read a print book in 2013 than in the previous year. 'Print remains the foundation of Americans’ reading habits,' the report stated. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#report stated
#print remains
#print book
#pew survey
#reading habits
Nominees for "The Hatchet Job of the Year, given to the “writer of the angriest, funniest, most trenchant book review of the past twelve months,” are out. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hatchet job
After three years in a row of declining sales, German book retailers ended 2013 on a more... Continue reading at The Bookseller
[ The Bookseller | 2014-01-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#declining sales
In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#native advertising