Murdoch Seeks to Dent Google's Ad Dominance After YouTube Revolt

Rupert Murdoch is hoping that Google's pain might be his gain.Murdoch's News Corp. is introducing a service that it says can ensure online ads don't appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul's long battle with the world's biggest search engine.News Corp.'s Storyful unit, which filters through the firehose of social media for publishers and brands, will track websites known as purveyors of fake news or extremist content and share that list with advertisers, who can use it to keep ads from appearing in controversial places. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-02 00:00:00 UTC ]
News tagged with: #fake news #latest salvo #long battle

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Wellingtonians dominate top gongs at NZ Book Awards

Dame Fiona Kidman takes home a $53,000 prize for her acclaimed novel, 'This Mortal Boy' at the awards, held in Auckland on Tuesday night. Continue reading at Stuff

[ Stuff | 2019-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tuesday night


Women dominate Commonwealth Short Story Prize regional awards

The Commonwealth Short Story Prize has announced its five regional awards this year have all been won by women. Continue reading at The Bookseller

[ The Bookseller | 2019-05-09 00:00:00 UTC ]
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Indies dominate Shirley Jackson Awards shortlists

The shortlists for this year’s Shirley Jackson Awards have been announced, featuring a host of titles published by small presses. Continue reading at The Bookseller

[ The Bookseller | 2019-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles published #small presses


NewFronts Day 4: Meredith, Target and YouTube cap the week

We’re in the home stretch of the Digital Content NewFronts. We’ll start the day with Meredith in its first NewFronts presentation since selling off Fortune and Time. (In April, Meredith took Money magazine off the market and discontinued its print edition. Sports Illustrated is still up for... Continue reading at Advertising Age

[ Advertising Age | 2019-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reality tv #red carpets #content side #original content


Why would Google want to buy Pearson?

While educational publishers sought to build bespoke platforms to engage educators, tech giants secured the channel. Jon White wonders—is a shift about to occur? Continue reading at The Bookseller

[ The Bookseller | 2019-05-02 00:00:00 UTC ]
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Google's CallJoy is an AI phone operator for small businesses

Around a year ago, Google unveiled Duplex, an AI-powered feature that can call businesses and book appointments for you. Ahead of this year's I/O, Google revealed the other half of the equation, a virtual customer service agent that can automatically... Continue reading at Engadget

[ Engadget | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small businesses #book appointments


Usborne dominates Branford Boase shortlist

Usborne publishes four of the seven titles on the shortlist for this year’s Branford Boase Award for a debut novelist and their editor, including titles by Sophie Anderson and Matt Killeen. Continue reading at The Bookseller

[ The Bookseller | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #including titles #debut novelist #sophie anderson


Ad vets to create universal ID and loyalty reward program to woo consumers

A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age

[ Advertising Age | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve failed #southern california #report adds #playing field #large part


Why nonfiction books dominate bestseller lists in South Africa

Political books touches a certain chord in South African society that makes them bestsellers. Continue reading at The Conversation

[ The Conversation | 2019-04-24 13:50:30 UTC ]
More news stories like this | News stories tagged with: #south africa #bestseller lists


Lack of Innovation Is Killing Ad Tech and Maybe Even the Open Web

Ad tech on the open web has become a disjointed chain of systems that is so fragmented that it prevents any single player from innovating at scale. The walled gardens of Google, Facebook and Amazon have left the rest of the ad-tech ecosystem behind. Take publishers, for example. The industry has... Continue reading at AdWeek

[ AdWeek | 2019-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open web #ad tech #walled gardens


Rajan returns to IPG spring conference along with Google's Taylor

BBC media editor Amol Rajan is returning to the Independent Publishers Guild (IPG) Spring Conference in May for a second year, and will be joined by Google’s Venetia Taylor. Continue reading at The Bookseller

[ The Bookseller | 2019-04-17 00:00:00 UTC ]
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Stibbe and Doyle make female-dominated Bollinger Everyman Wodehouse Prize shortlist

Nina Stibbe and Roddy Doyle have been nominated for the Bollinger Everyman Wodehouse Prize for Comic Fiction, on a shortlist that is dominated by women. Continue reading at The Bookseller

[ The Bookseller | 2019-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nina stibbe #roddy doyle #comic fiction


Headline Home snaps up YouTuber's cookbook

Headline Home has snapped-up a cookbook by chef and YouTuber Ian Haste at auction, featuring recipes based on weekly shopping lists. Continue reading at The Bookseller

[ The Bookseller | 2019-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #headline home


Privacy Scandals Haven’t Dented Social Media Use, According to New Pew Report

News about rampant misinformation, dubious data practices and censorship accusations haven't done much to turn Americans off social media over the past few years, according to a Pew Research report published today. The survey found that the share of U.S. adults on Facebook, LinkedIn, Twitter and... Continue reading at AdWeek

[ AdWeek | 2019-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pew report #survey found


Still on Shaky Ground, Publishers Seek More Stability in 2019

The layoffs that have plagued the magazine industry for a decade continued in the first quarter of this year, along with hundreds of cuts at digital media companies. The pink slips reflect the industry’s precarious position as it adjusts to a new world of data-driven advertising, digital-native... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newsstand sales #cut back #increasing reliance


Man Booker International Prize shortlist sees Tokarczuk nominated again as women dominate

Indie publishers and women, including last year’s winner Olga Tokarczuk, dominate the £50,000 Man Booker International Prize shortlist, revealed on Tuesday (9th April). Continue reading at The Bookseller

[ The Bookseller | 2019-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #women dominate #indie publishers


Women dominate Commonwealth Short Story Prize shortlist

Female authors dominate this year’s Commonwealth Short Story Prize, with 15 women making up the 21-strong line-up and two British authors in the mix.  Continue reading at The Bookseller

[ The Bookseller | 2019-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #british authors


Ad-Free, Print-Only and Profitable, Kazoo Is Pushing Girls to Think Bigger

As is very often the case with great ideas, it was first inspired among the bookshelves. Browsing Barnes & Noble one day in the Spring of 2016, Erin Bried—an industry vet whose lengthy Condé Nast career had come to a layoff-induced end just months earlier—was disappointed by the retailer's... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #underprivileged neighborhoods #cash cow


Study: Facebook ad targeting may discriminate—even when advertisers don’t want it to

Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company

[ Fast Company | 2019-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad targeting #broad audience


Seeking More Consumer Revenue, Publishers Are Investing Heavily in E-Learning

Until a few years ago, online education of any sort was most often associated with digital degree mills and dubious promises of graduating college from the comfort of your own bedroom and pajamas. A new generation of students, however, has been exposed to digital learning throughout their... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-29 00:00:00 UTC ]
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