Rupert Murdoch is hoping that Google's pain might be his gain.Murdoch's News Corp. is introducing a service that it says can ensure online ads don't appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul's long battle with the world's biggest search engine.News Corp.'s Storyful unit, which filters through the firehose of social media for publishers and brands, will track websites known as purveyors of fake news or extremist content and share that list with advertisers, who can use it to keep ads from appearing in controversial places. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-02 00:00:00 UTC ]
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Richard Madeley and Judy Finnegan have launched their Book Club list for Spring, with six titles all written by women to mark International Women’s Day. Continue reading at The Bookseller
[ The Bookseller | 2019-03-06 00:00:00 UTC ]
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The idea of an advertising character becoming the focus of a children's book might normally feel a bit icky, but here's a worthwhile exception. The orangutan character from London agency Mother's "Rang-tan" ad--originally made for Greenpeace and later repurposed as grocer Iceland Foods'... Continue reading at AdWeek
[ AdWeek | 2019-03-05 00:00:00 UTC ]
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In a letter filed with the Supreme Court this week, the defendants asked for more time to file a petition, saying the case raises "novel and important legal questions." Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-05 00:00:00 UTC ]
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Women dominate this year’s Authors’ Club Best First Novel Award, with books by eight women making up the 11-title longlist as chair of the judging panel Lucy Popescu praises the diverse list. Continue reading at The Bookseller
[ The Bookseller | 2019-03-02 00:00:00 UTC ]
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Waterstones boss James Daunt has warned the Scottish book industry against the growing dominance of Amazon, saying that if the retail giant ever implemented print book subscriptions it would make working in the books business “frankly intolerable”. Continue reading at The Bookseller
[ The Bookseller | 2019-02-27 00:00:00 UTC ]
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For more than 40 minutes, Zhoie Perez filmed the outside of a Los Angeles synagogue, as a security guard whose ire she had drawn trained his own camera on her. The passive-aggressive standoff that played out Thursday afternoon in the Fairfax district seemed in line with other videos posted to one... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-16 00:00:00 UTC ]
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Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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UK government backs investigation into dominance of Facebook and GoogleFacebook and Google could be forced to open up their businesses and share details of how their advertising model works, after the government backed an investigation into concerns that their dominance of the online advertising... Continue reading at The Guardian
[ The Guardian | 2019-02-13 00:00:00 UTC ]
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Small publishers overly reliant on Google and digital advertising are likely to feel the pain if copyright reform changes go through. The post In EU copyright battle, Google challenges the will of regulators appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-11 00:00:00 UTC ]
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In her speech, Open Markets Institute senior fellow Lina Khan said: “More than any other firm, Amazon depicts how a company can come to monopolize all sorts of markets without triggering scrutiny under our anti-monopoly laws.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-11 00:00:00 UTC ]
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Earlier today, measurement provider DoubleVerify announced it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections, an IAB-sanctioned protocol aimed at reducing domain spoofing that was unveiled two years ago. The botnet carries out a sophisticated, unique... Continue reading at AdWeek
[ AdWeek | 2019-02-08 00:00:00 UTC ]
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Google Books exist in an intangible digital realm—one propped up by manual labor. Continue reading at Wired
[ Wired | 2019-02-07 00:00:00 UTC ]
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The longlist has been revealed for the 2019 Wellcome Book Prize, with six debuts in line for the contest’s 10th anniversary award as memoirs dominate the non-fiction titles. Continue reading at The Bookseller
[ The Bookseller | 2019-02-06 00:00:00 UTC ]
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The former New York Times editor skewers everyone in her new book, but ‘there isn’t one business model that’s going to save journalism’, she saysMerchants of Truth, the new book by the former New York Times executive editor Jill Abramson, is a deep dive into multiple crises that have bedeviled... Continue reading at The Guardian
[ The Guardian | 2019-02-05 00:00:00 UTC ]
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Female writers and first-time authors dominate the longlist for the 2019 Swansea University International Dylan Thomas Prize, worth £30,000. Continue reading at The Bookseller
[ The Bookseller | 2019-02-01 00:00:00 UTC ]
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Orion imprint Seven Dials has acquired the world rights to social media star Rebecca Meldrum’s first book. Continue reading at The Bookseller
[ The Bookseller | 2019-01-26 00:00:00 UTC ]
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Political ads featuring California Gov. Gavin Newsom are popping up on Facebook in Ohio, Florida and other swing states in the 2020 presidential election, stirring speculation about whether the Democrat is testing the waters for a potential White House run. Newsom, who was sworn into office less... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-20 00:00:00 UTC ]
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ABA executive director Oren Teicher said sales at independent bookstores rose 5% in 2018 over 2017, helped by the addition of 95 new stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-17 00:00:00 UTC ]
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Prepare for some cuteness overload. BETC Paris has created an ad star who takes the adorable meter to 11 in a lovely new spot for Disneyland Paris. The setup is both simple and charming: a duckling stumbles across a Donald Duck comic book and becomes infatuated with the Disney icon, even... Continue reading at AdWeek
[ AdWeek | 2019-01-08 00:00:00 UTC ]
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"The Notebook," Nicholas Sparks' novel that sparked the hit 2004 film starring Ryan Gosling and Rachel McAdams, will be adapted into a musical. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-03 00:00:00 UTC ]
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