Rupert Murdoch is hoping that Google's pain might be his gain.Murdoch's News Corp. is introducing a service that it says can ensure online ads don't appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul's long battle with the world's biggest search engine.News Corp.'s Storyful unit, which filters through the firehose of social media for publishers and brands, will track websites known as purveyors of fake news or extremist content and share that list with advertisers, who can use it to keep ads from appearing in controversial places. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-02 00:00:00 UTC ]
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"Lifestyle influencer" Patricia Bright is writing a book about career flexibility, freelancing and financial freedom for HQ. Continue reading at The Bookseller
[ The Bookseller | 2018-07-18 00:00:00 UTC ]
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Controversial new law that critics claimed threatened internet freedom is rejectedGoogle, YouTube and Facebook could escape having to make billions in payouts to press publishers, record labels and artists after EU lawmakers voted to reject proposed changes to copyright rules that aimed to make... Continue reading at The Guardian
[ The Guardian | 2018-07-05 00:00:00 UTC ]
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Google and Facebook are making a big show of demonstrating their interest in helping news publishers. The post Will Facebook and Google really help drive subscriptions? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-05 00:00:00 UTC ]
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After a change Facebook made June 28, you can now see how much publishers advertise on the platform. The post Here’s how many Facebook ads some publishers are running on their main pages appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-02 00:00:00 UTC ]
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UPDATE: After this article was published, Facebook reversed its decision that the Walmart ad was political and required a "paid for by" disclosure. "The aim of this policy and authorization process is increased authenticity for political ads on Facebook," a spokeswoman said in an email. "It... Continue reading at Advertising Age
[ Advertising Age | 2018-06-30 00:00:00 UTC ]
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The Brazilian national team has a lot in common with Samara, the sprawling city of 1.2 million where the Brazilians will play in the second round of the World Cup on Monday. Both the team and the city were once great, but now find themselves trying to rekindle past glories. Brazil won two World... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-30 00:00:00 UTC ]
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It’s often said that the biggest portion of television advertising is done by TV networks themselves for tune-in promotion. With this in mind, networks might want to take another look at print magazines, based on consumer ad recall data from GfK MRI’s Starch Advertising Research in the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-29 00:00:00 UTC ]
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Facebook is standing by its policy to include news publishers’ promoted stories in a political ad archive, disappointing publishers. The post Facebook tweaks political ads policy, but not enough to satisfy irate publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-28 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its... Continue reading at Advertising Age
[ Advertising Age | 2018-06-26 00:00:00 UTC ]
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Publishers said Facebook is the hardest social platform to monetize, and Snapchat is the hardest in terms of video distribution. The post Digiday Research: Publishers rate YouTube as best platform for video, Snapchat not so much appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-26 00:00:00 UTC ]
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Vertical Networks will have 10 shows on Snapchat and Facebook this year. But it's also looking to bring those shows to other forms of media, including TV and books. The post Elisabeth Murdoch’s Vertical Networks shoots for TV, books appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-25 00:00:00 UTC ]
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Hachette has scooped five nominations for the McIlvanney Prize Scottish crime book of the year, with HarperCollins securing three nods. Continue reading at The Bookseller
[ The Bookseller | 2018-06-21 00:00:00 UTC ]
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Facebook is adding a new feed to Watch that intersperses one-off videos from the Facebook pages people follow among episodic original shows. The post ‘That’s YouTube’: Facebook opens Watch to all videos from publishers, creators appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-19 00:00:00 UTC ]
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Campbell Brown, head of global news partnerships at Facebook, said publishers have "welcomed" the company's approach to including them in their political ads policy. Mark Thompson, CEO of The New York Times, called bullshit. Brown and Thompson were discussing the findings in the 2018 Reuters... Continue reading at AdWeek
[ AdWeek | 2018-06-15 00:00:00 UTC ]
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Facebook head of global news partnerships Campbell Brown explained in a blog post why news publishers will not be exempted from the social network's recent introduced policy on political ads. Facebook announced last month that all election-related and issue ads in the U.S. on both Facebook and... Continue reading at AdWeek
[ AdWeek | 2018-06-15 00:00:00 UTC ]
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If publishers think Facebook would give them an exemption from its new political ad disclosure policy, they have another thing coming. The social network's Campbell Brown has rejected calls for publisher exemptions to the "paid for" label in a blog... Continue reading at Engadget
[ Engadget | 2018-06-14 00:00:00 UTC ]
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Bloomsbury Business has signed a new book about Sky and Rupert Murdoch's empire in a "major" acquisition. Continue reading at The Bookseller
[ The Bookseller | 2018-06-14 00:00:00 UTC ]
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Through mounds of grants, training and in-house expertise, Google’s impact on the publishing business is pervasive. The post Google is using Facebook fatigue to woo publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-13 00:00:00 UTC ]
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Helped by Mother's Day, four devotionals ranked among the top 10 in Religion Nonfiction, including Lysa TerKeurst’s new ‘Embraced.’ Plus, Richard Paul Evans took #1 on the Religion Fiction list with the second book in his new Broken Road series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-13 00:00:00 UTC ]
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Revivals redeemed a lackluster Broadway year. But now that the Tony Awards have closed the book on the 2017-18 season, it will be easy for producers and press agents to spin a self-congratulatory narrative. “The Band’s Visit,” as arrestingly original a show as “Hamilton” and “Fun Home,” won the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-11 00:00:00 UTC ]
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